Sony, Bandai Namco, and Gaudiy Launch Strategic Partnership

Sony Group Corporation and Bandai Namco Holdings Inc. have jointly invested 10 billion yen (approximately US$70 million) in Gaudiy Inc., a Tokyo-based entertainment technology company, in a move that marks the beginning of a strategic three-way partnership aimed at expanding the global reach of Japanese intellectual property (IP) and building a next-generation entertainment ecosystem.