"If you did not know, Microsoft announced at E3 2007 that their version of Grand Theft Auto IV on the Xbox 360 will receive exclusive DLC that the PlayStation 3 version will not be getting. Microsoft paid a whopping $50 million just as a down payment to keep this exclusive. At this time no one but Rockstar knew what this DLC would be and what it would add to the game. Well, now we have all seen the trailer for the new DLC and if you have not, the video is below. It is basically going to add a whole new storyline and allow you to take control of a new character and will be titled "The Lost and the Damned World". Microsoft also announced the surprising cost of $19.99. At this point, without a doubt it seems like a steal but will it be worth the millions for Microsoft? Please read the article and leave a comment with your thoughts."