230°

People not AI will make games, PlayStation boss says

The gaming giant's joint CEOs reflect on its past and future as it celebrates its 30th anniversary.

Hofstaderman193d ago

Nice to know but it shouldn't even be said. The worse thing happened when gaming became mainstream, greedy publishers entered and always want their pound of flesh even if it means gutting the art by producing safe cookie cutter titles and nickel and diming the fanbases and customers.
Sony, now, more than ever needs to reflect on why they have dominated for 30 years especially with XBOX transitioning to a third party publisher. Keep innovative games we enjoy coming and avoid GaaS crap Sony and we will support you for the next 30 years.

Cacabunga193d ago

Let AI make gaas and people make games

193d ago
192d ago
oldenjon192d ago

I’d be curious to know when you think the shift to ‘mainstream’ gaming happened

Hofstaderman192d ago (Edited 192d ago )

With the full on adoption of popular licensed IPs such as FIFA. Very soon people realized that gaming was pulling in more than the film and other entertainment industries and financiers jumped in. Initially they were happy with just a slice of the pie but as development budgets increased, they had to pump in and invest more money and thats when they started insisting on certain elements to minimize risk and maximise sales and profits. The result? The stiffling of creativity and new IPs which both carry the risk of not selling to their expectations. We will never see the broad variety we had from the 16bit to the PS3 generation again. Unless theres a crash.....

Vx_192d ago

for now! people have short vision of the future, with how AI progressing, 10years from now everything will be different

Darkegg192d ago (Edited 192d ago )

I think there is an amiguity in that statement. Humans make games [with assistance from AI]. So he's making a deceptive comment on an empty rhetoric knowing that people are not wanting any AI involvement. His argument is pointing out the obvious that AI does not make games [100%]. That humans still primarily the creators. But of course that's obvious. AI will always have human oversight. The question is how much is AI responsible for in the creation, not who created the product which will always be humans as the ultimate answer, and this statement will be used by those who favor AI. I didn't even think about AI so to release this statement I must have missed some context behind it's bring about.

+ Show (3) more repliesLast reply 192d ago
Jin_Sakai193d ago

Good to hear. Now get the first party games rolling I’m ready to see Naughty Dog’s next game!

Obscure_Observer193d ago

"Good to hear. Now get the first party games rolling I’m ready to see Naughty Dog’s next game!"

"Good to hear"!?

You were celebrating Elon Musk´s new AI gaming studio just a few days ago.

Jin_Sakai193d ago

As long as it’s not DEI, and Sweet Baby Inc. I’m all for human development. Keep the woke garbage out of gaming.

Tacoboto193d ago

The guy literally said he was going to use AI to do it. Human development lol

thorstein193d ago (Edited 193d ago )

Ignore him. They can't define woke and always refuse when asked.

It's just the new term to hate, it used to be SJW, BLM, LGTBQ +, the ACLU, NAACP, or HBCU.

There's no logic to why they reject what these things stand for, it's just rejection, DEI and Woke are just new terms to hate in order to justify what they've always done.

Tacoboto193d ago

Wait a minute... What made TLOU Part 2 not woke?

Or Ghost of Yotei, the main actress identifies publicly as gender-fluid.

pwnmaster3000192d ago

Bro I hate that mindset.
I have a teacher and she is “woke” asf., her class she teaches is no where near woke.

We don’t even know what the game is gonna be or how is gonna play out. Enough of this woke crap, it’s getting more tiring than actual woke cancel culture.
Literally the same breed but different mindset.

Tacoboto192d ago

It's a stupid mindset to have.

How many years did we sit through seeing BS like "Neil Cuckmann" and Abby being labeled wrong just because she's buff?

So it's especially absurd seeing the same person slamming DEI and woke, also anticipating what's next from a studio that's been targeted so heavily *because of exactly that*, from a publisher like Sony that has DEI integrated into their publishing culture and SBI in most of their titles.

These people refuse to have even an ounce of self-awareness

OlderGamer17192d ago (Edited 192d ago )

Al does buz words like woke, SJW, BML, LGTBQ, ACLU, NAACP, HBCU, DEI are just trading on internet are just hatefull, but when you ask them what it means and why they hate them they cant explane it..

Redemption-64192d ago

So you are waiting for Naughty Dog's new game just so you can cry and be triggered about it being woke. The devs who made BG3 are pro DEI, just like most game devs. You people are just miserable

lukasmain193d ago

I would have thought this was obvious. But I can see AI helping development move along a hell of a lot faster. In efficient ways

ZycoFox192d ago

Yeah said this ages ago.. but the crybabies will be raging hard at this.

Eonjay192d ago

Do you have a job? Would you be okay if AI came in and replaced you because it was more efficent. I can understand you not being able to get it if you don't have to work for a living.

Darkegg192d ago

AI is here to stay. People always fight change. So long as we seek efficiency AI is next step. Profits, yes AI is there. Only way AI will be rid is if we decide to live without the need to feel like we have to rush and make money, which is the cause of our problems today. It's a problem-reaction-solution style of life that's rather empty.

Noskypeno192d ago

How about we replace the CEO with AI, AI isn't motivated by having multiple houses with multiple rare luxury cars. Would save millions.

193d ago Replies(1)
aaronaton192d ago

I think "not made with ai" could be something developers put on their box art, in a bid to gain more public support.

Knushwood Butt192d ago

Yeah, thinking of applying that myself. The number of times I see the same AI generated waffle is scary.

Darkegg192d ago (Edited 192d ago )

Yes, it can be marketing to charge more fee. Like organic food. Then there are unscrupulous ones who charge for organic not being organic.

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70°

Warhammer 40,000: Boltgun 2 devs praise games like Space Marine 2 for "lowering the barrier"

Warhammer 40,000: Boltgun 2 developers discuss the huge success of Space Marine 2 and its effect on the series as a whole.

Read Full Story >>
videogamer.com
Jingsing1d 13h ago

How about an official level editor for Boltgun?

220°

Phil Spencer Teases 2026 As A "Really Special Year" For Xbox

2026 will mark the 25th anniversary of Xbox, and Phil Spencer has teased it as a "really special year" for the games division.

Read Full Story >>
twistedvoxel.com
TheEroica2d ago (Edited 2d ago )

You got downvotes by pathetic gamers for feeling hopeful about good games coming out next year. Imagine how small your brain must be to downvote someone excited for future gaming joy? It is pretty neat to see people's world view blow up in front of them as they realize Microsoft has put themselves in a driver's seat that Sony hasn't been able to touch all generation.... What's even more pathetic is the same people downvoting you are the same people wishlisting Microsoft games on their ps5s 😂

P_Bomb2d ago

“Imagine how small your brain must be to downvote someone excited for future gaming joy?”

My dude your post history shits on EVERYTHING. You never have a good thing to say about anything lol! 🤣

PanicMechanic1d 17h ago (Edited 1d 17h ago )

“Getting ready for those GaaS reveals! Sony is a shadow of themselves this gen.”

You literally said this a couple of days ago. Start applying the clown make up, you hypocritical jester

derek2d ago

Yep we'll see, they have alot releasing next year.

RaidenBlack1d 23h ago

NGL, next year might be one of the best years in gaming ... starting off with RE9 and GTA VI ...
and then all the good games that's been cooking
Pragmata, Sands of Time, Saros, Gears E-Day, 007 First Light, Blood of Dawnwalker,
Mortal Shell II, Onimusha, Marvel1943: Rise of Hydra
current-gen only Infinity Ward's CoD, Duskbloods
+ My guess: Wolverine, Exodus, Mudang, Crimson Desert, Clockwork etc ...
~ seems like it might get too stacked

1Victor1d 21h ago

@rokos:”Hopefully “
I downvoted you not for been hopeful but because I have seen the same “NEXT YEAR WILL BE SPECIAL “ comment for the last 10+ and hasn’t seen anything special from Microsoft.
I hope next year will be the one that everyone been waiting for since the last 3 years of the Xbox 360, it have to be after over $80 billions spent on acquisitions.

Lightning771d 21h ago

So the new excuse is they don't count because it's from the ABK now huh. I guess all those 3rd party games count even less because they don't own them. According to your always crappy logic.

InUrFoxHole1d 12h ago

Lol. You haven't seen anything special? Do you even game?

OtterX2d ago

Always with the "next year..."! 😂

neutralgamer19922d ago

I don't know they have delivered this year and even last year. And they have a lot more content in the pipeline right now than anyone else. We can't just keep hating on MS

Indiana Jones
South of midnight
Avowed
Flight simulator
Hell Blade 2
Minecraft update
Gears of war reloaded
Indian Jones:expansion
Gears E day
Clockwork revolution
Fable
Doom the dark ages
The outer worlds 2
Grounded 2
Call of duty

OtterX2d ago

How many of those titles were just buyouts of companies that were going about making their games anyways? *Throws cash - "Oh look what we made!"

dveio2d ago (Edited 2d ago )

This list, that's been posted again, and again, and again in every single topic like this, contains almost nothing, literally almost nothing from Microsoft's own creational thoughtprocess.

It's a bunch of former 3rd party IPs.

Now even slowly returning to Playstation in some cases like Indiana, Hellblade, probably Starfield soon too, after they were made exclusively to Xbox on purpose.

Due to Microsoft's lack for own IP material except Halo & Forza. Which, the lack of, was the sole reason for all of it to happen in the first place anyway. Please don't pretend it wasn't.

And just look at all the games that come from Obsidian alone.

You really think Obsidian wasn't already working on Avowed and South of Midnight even without Microsoft buying Zenimax?

Microsoft delivered nothing but cheques.

OtterX2d ago (Edited 2d ago )

@dveio THIS. Lol, this dude thinks Call of Duty wouldn't exist without Microsoft! smh 😂

neutralgamer19922d ago (Edited 2d ago )

Common narrative I see often — that Microsoft shouldn’t get credit for the games its studios release because they “just bought them.” But this viewpoint ignores key context and sets a double standard that other platform holders aren’t held to

No one is saying these games wouldn't exist at all without Microsoft. But let’s not pretend that having a trillion-dollar company backing a studio doesn’t make a massive difference. Obsidian never had AAA funding before the Xbox acquisition. Pillars of Eternity was crowdfunded, and their resources were always stretched thin. Now they’re working on Avowed, with proper support behind it.

Ninja Theory’s Hellblade: Senua’s Sacrifice was made by around 20 people, using borrowed equipment and doing mocap in a boardroom. It was a passion project held together by tape and willpower. Today, Hellblade II exists because they were given resources, time, and freedom — something many developers don’t get unless they’re owned by a company that believes in their vision.

ZeniMax (Bethesda’s parent company) was in real financial trouble before the Microsoft acquisition. Reports and insider accounts have pointed out how much they needed a cash infusion. And while some people want to write off Xbox’s ownership of Bethesda titles, they forget the alternative could have meant layoffs or even closures.

The same goes for Activision Blizzard. Would you really prefer the company to stay under Bobby Kotick, after all the documented workplace misconduct and toxic leadership issues? Say what you want about Microsoft, but their acquisition brought accountability and change to a company that desperately needed it.

At the same time, Xbox gets hated on for doing what every major company does. Sony bought Housemarque, Bluepoint, Insomniac — but no one says Spider-Man 2 “doesn’t count” because of that. Why does Xbox get treated differently for acquiring struggling or undervalued developers and giving them a chance to thrive?

And the idea that Xbox locks games away is outdated. They're pushing cross-platform releases, cloud gaming, Game Pass, and backward compatibility more than any other platform holder. They're not forcing all studios into live service. If anything, their upcoming lineup is less GAAS-heavy and more focused on narrative and creativity — Avowed, South of Midnight, Clockwork Revolution, Fable, Perfect Dark, Towerborne, and others show real variety.

Whether people like it or not, Xbox is now the biggest publisher in the industry and owns the most gaming IPs. But what matters more is how they treat their studios. Most of these teams were previously stuck making AA games with limited scope — now they’re getting the tools and support to aim higher.

So when people say “Microsoft didn’t make those games,” they’re missing the point. It’s not about who started the studio — it’s about who enabled them to do their best work. You don’t have to love Xbox to admit they’ve helped a lot of developers and are taking a player-first approach.

Instead of writing off everything they do, maybe try recognizing the good they’re doing for both devs and gamers. At the end of the day, we should want more studios to succeed — no matter who owns them

BeHunted2d ago

I'm surprised Clockwork Revolution (BioShock meets Dishonored) isn't getting more media attention. The game looks interesting and reminds me of the old RPG games.

anast2d ago

The only good game on that list is Flight sim. The rest are either average or will be average. It's not a good look for MS.

TheEroica2d ago

My god.... Look how many comments are upset about microsoft's successes... 😂 This may be my new favorite thread. Not one gamer saying thanks for all the goodness coming their way, just bitter anger and downvoting the very games they themselves will purchase throughout 2026.... Sony really worked you guys over this generation.... Condolences.

DivineHand1252d ago

@neutralgamer1992 You said what needed to be said.

I have heard for years from older gamers that fanboys are the biggest issue with any fanbase. They will defend or gloss over negative news as long as the correct logo is on the box and they bash the competing platform no matter how much good they are trying to bring.

Right now their advocacy for PlayStation is elevating that platform so high that Sony no longer believes they need to do anything to satisfy their loyal fanbase like they did in the PS4 days.

I just hope most of them will eventually start advocating for themselves and encourage others to do the same. No one should blindly support one platform because these companies do not care about anything other than profit.

neutralgamer19922d ago

Hunted

And first proper game done by the studio with proper AAA budget and saying it will be released when ready

Anast

I believe we went through this before that you are objectively wrong. Meta critic, user reviews, game sales. In Playstation top 10 best selling games were 5 from Microsoft studios

Otter

No this dude is saying so many other studios wouldn't be thriving without MS money and people would be getting abused physically and mentally with Bobby kotick and his side kicks

Also maybe look up how the original founder of Bethesda and zenimax was kicked out of his own company by his best friend lawyer. So that was always a shady place and had been struggling financially before MS paid a premium of almost 7 billion

Eroica

I use to be a die hard Playstation fan and now I only have a Pc. I see how these fans are so toxic. They just can't handle any positive news regarding Xbox. When the best selling games on playstation are Xbox titles. Look at Forza horizon being best seller and that's years old game by MS. I guess ms don't deserve credit for that success too since they are the only company in gaming making acquisitions

Forget the fact Sony paid 3.6 billion for bungie and MS 6.9 for zenimax. Which investment has turned out better

Destiny and marathon with a lot of controversy

While zenimax output is nothing short of amazing compared to what bungie has released

crazyCoconuts2d ago

Yeah it's tricky. "Xbox" has morphed to mean different things to different people.
Console, now Windows, GamePass, and the cross platform games. There's a mix of attitudes towards all those things individually, and maybe an overarching attitude towards MS. But can't argue that the game companies MS recently bought continue to flourish, and GamePass PC has been a great value over the last year.

InUrFoxHole1d 12h ago

@OtterX
You're the dude mad at your exes new guy. She's with someone else... get over it.

+ Show (8) more repliesLast reply 1d 12h ago
Lightning772d ago (Edited 2d ago )

They've had good output so far. So waiting for those games shouldn't be a problem.

Who cares if they're buy outs of companies or whatever excuse you want to make. They're games that are being distributed to other console. Play the games and enjoy it instead of fanboying or complaining.

ocelot072d ago

They going to be a he best and biggest publisher on Xbox, Playstation and PC next year. They not really said anything about Switch 2 though spite claiming to be big supporters.

quenomamen2d ago

If you call making one last Xbox before going full Sega, as Great. Then yea.

TheEroica2d ago

Doesn't feel like you're paying attention to what's happening.

RhinoGamer882d ago

It will be, his net work will hit 50 million and he plans to buy a new mansion in Cape Cod. Thanks everyone! #failup

Show all comments (39)
80°

The Witcher 3 Immerse Gamepack — Product Introduction with Marcin Przybyłowicz

Join Marcin Przybyłowicz, Expert Composer at CD PROJEKT RED and the mind behind The Witcher 3: Wild Hunt OST, as he sets up Immerse Gamepack on PC and dives into Geralt's adventures like never before — with spatial audio powered by Embody.

4d ago