Xbox is Advertising McDonald's on Its Dashboard and Fans Aren't Happy

Xbox fans notice a McDonald's advertisement on their dashboard and express their disappointment.

[Jin_Sakai]

Typical microsoft. Disgusting!

[Christopher]

I want to note that I blame Microsoft on this, not Xbox. This is what happens when you have a company like Microsoft pulling strings. They're chasing ad revenue like crazy because it's making a ton of profit for companies like Google. This is where we come to understand that Phil only has so much power and becomes a Yes Man of sort to cater to the demands of Pappa Nadella.

[crazyCoconuts]

It's been a long time since Xbox could be separated from Microsoft... The incubator days are gone, and the culture has probably blended in at this point. How do we really know what Phil really wants to do vs. what he needs to do? Perhaps if he created a winning strategy for Xbox they wouldn't need to resort to ads.

[Hofstaderman]

Papa Nadella wants his greenbacks back with interest. You can't just spend all that money without catching the shareholders and Board's attention. Tried explaining to some people here that XBOX is not MS especially when it comes to money and ROI.

[Christopher]

***It's been a long time since Xbox could be separated from Microsoft...***

I think the big push from Microsoft began when they bought ZeniMax. After that, there was no keeping them out. They asked for money, they got it, but then they had to let Microsoft in on the overall decision process and goals within Xbox more than they likely wanted.

***Papa Nadella wants his greenbacks back with interest. You can't just spend all that money without catching the shareholders and Board's attention.***

I agree, but I think Phil understands that pushing standard 'ad revenue' into Xbox further than it was, which is the most out of anyone, isn't the way to bring in that money. They are pretty much dangling on the border between successful transition to subscription model supported by tens of millions of gamers who will pay full price for it to make that profit and sustain the model or crashing and burning and possibly going full software developer without a hardware platform since the subscription model had cannibalized that or forced people to PC or PS5.

[Cthulhu70]

I agree 💯 percent. This is NOT Xbox and their team doing this. This is from the heads of Microsoft that are pushing for things that lead to more revenue no matter the cost. It's EXTREMELY unfortunate because Xbox is such a phenomenal ecosystem & the Xbox Series X is by far my favorite console of all time not just this generation. Yes, the PS5 is great, I own both consoles. That being said I feel like Xbox is geared more towards the gamer and consumer where PlayStation is more about charging as many people as possible $70 for a REMAKE or REMASTERS of games we already own. Compared to Xbox smart delivery that automatically gave me the upgraded versions of games at no extra cost. Little things like that matter to me.

Also, Xbox has done a PHENOMENAL job in regards to backwards compatibility. It is by far the thing I love most about my Xbox. The fact I can play games I purchased on Xbox 360 some 16 years ago and have them not only play on my Xbox but have them play BETTER than ever before is something that holds more value to me than I ever anticipated. For all intents and purposes I skipped the Xbox One generation as I gave my Xbox One to my little brother in 2015 and went from 2015 - 2022 solely playing on PlayStation. It wasn't until the 2022 Xbox games showcase that made me get an Xbox Series S for my wife. After she spent about a month with it I got my own Series S. That console made me fall in love with Xbox all over again and in February 2024 I got my Diablo 4 Xbox Series X bundle & haven't looked back. Don't get me wrong I still play the hell outta my PlayStation especially for some of my favorite games like Ghost of Tsushima, God of War, Helldiver's 2 and Spiderman 2. What I appreciate most is the ability to play 4 generations of Xbox games along with the fact I have gamepass ultimate which has expanded my gaming horizons 10 fold. I play games I would've NEVER played otherwise thanks to gamepass & I still purchase games that I know are something I want in my collection permanently.

At the end of the day, Xbox really is great and doesn't deserve the hate it gets imo. That hate needs to be directed at the heads of Microsoft who couldn't care less about us gamers, they're the ones who push for capitalistic growth no matter the cost (losing tango games).
Happy gaming ✌️

[franwex]

Let’s not be as judgmental considering how much more egregious the ads are in N4G. Or should we blame By gamers, For gamers and you just being the Yes man?

[Jin_Sakai]

@franwex

“Let’s not be as judgmental considering how much more egregious the ads are in N4G“

A gaming forum vs a gaming console dashboard. Huge difference.

[Christopher]

***Or should we blame By gamers, For gamers and you just being the Yes man?***

Weird, but I'll answer. I don't own N4G, I don't make ad decisions for N4G, I don't make decisions outside of moderation answer administration of N4G, I use the same browser tools on N4G as I do on all websites, I am on N4G because I love gaming and I think people deserve a website like N4G where they can get the latest news and discuss it, I hope one day N4G truly gives people the tools they deserve to control their news experience. To call me a Yes Man implies I blindly just do what I am told and that I actually have any power that involves making decisions like ads or what happens with the site when my goal remains to manage and use N4G in a manner consistent with how everyone else uses the site as best as possible.

Now, how about we ask Phil and see if we get anywhere close to as honest of an answer out of him about Xbox and Microsoft.

[ChasterMies]

Xbox is a division of Microsoft, not a separate company. Xbox hardware and its Home Screen is overseen by Sarah Bond. She reports to Phil Spencer. He reports to Microsoft’s CEO, Satya Nadella. It’s all Microsoft.

[Obscure_Observer]

With 500 Million MAU per month that´s nothing but expected IMO. This is the Google way of monetize over "audience".

Be prepared and don´t expect Nintendo, Sony, EA, Ubisoft, Take Two, NVidia or any other gaming company to proceed any different when the time comes.

@crazyCoconuts

"How do we really know what Phil really wants to do vs. what he needs to do? Perhaps if he created a winning strategy for Xbox they wouldn't need to resort to ads."

Sadly, we won´t know. And tbh, I don´t think Phil even care at this point. MS did what he wanted and has been giving him blank checks and "yes" for almost anything since 2014. Ten years and now Xbox is bigger than Windows, and Amy Hood is certainly pressing Xbox to make most of that money back.

[Christopher]

***Be prepared and don´t expect Nintendo, Sony, EA, Ubisoft, Take Two, NVidia or any other gaming company to proceed any different when the time comes. ***

It's always "of course everyone will join in!" comments.

Xbox stops releasing hardware numbers? "Well, it's MAUs that matter and Sony will stop reporting those soon(TM) as well because they don't actually matter anymore."

Xbox releases games day one on Game Pass? "Well, Sony will follow suit soon(TM)!"

Xbox puts games day one on PC? "Well, you'll see Sony do that really soon(TM)!"

Xbox increases ads on their already ad-heavy-compared-to-the-compe tition dashboard? "Well, it's all about those MAUs, that Sony will prioritize over everything soon(TM), so, of course, Sony will start advertising just like this soon(TM)!"

For being in last place, Microsoft sure is a market leader on so many things... that aren't earning them a higher place than third place.

[The Wood]

dude always begs and prays for the bands doing better to copy MS's/Xbox's missteps just to validate his cap n cope. This perpetual shielding of his BoC has ventured beyond ridiculous. Its weird how a fan group love to laud xbox's finances but are very quiet or deflective when said brand do scummy ish

[The Wood]

@Christopher
couldn't of said it better

[Obscure_Observer]

@Christopher

"Xbox stops releasing hardware numbers? "Well, it's MAUs that matter and Sony will stop reporting those soon(TM) as well because they don't actually matter anymore."

https://www.dualshockers.co...

"Xbox puts games day one on PC? "Well, you'll see Sony do that really soon(TM)!"

They already started.

"Xbox releases games day one on Game Pass? "Well, Sony will follow suit soon(TM)!"

Not first party games yet, but according to rumors Sony had lost a large number of its higher tiers PS Plus subscribers and, the way Concord release is shaping up, I think they´ll re-evaluate its paid GaaS proposition rather sooner than later.

"Xbox increases ads on their already ad-heavy-compared-to-the-compe tition dashboard? "Well, it's all about those MAUs, that Sony will prioritize over everything soon(TM), so, of course, Sony will start advertising just like this soon(TM)!"

Happened with Netflix, Disney, HBO and many others subscription services, so why would Sony refuse money from partners? To please its playerbase? Is that it?

"For being in last place, Microsoft sure is a market leader on so many things... that aren't earning them a higher place than third place."

Last place in *console gaming* which they don´t seem to bother since a new next gen console is coming despite dead wrong predictions that the Series consoles would be MS´s last venture in that market to become a full third party publisher.

First or last, I don´t care as long as they continue to make consoles. And fiy, I don´t care if Sony will follow MS or not.

If Sony decides to not plague the Playstation dashboard with ads, great news for Playstation fans.

Btw, I heard rumors that MS is planning on drop the online gaming paywall for its next gen console. If true, I can see the competition following suit just the same.

[Christopher]

@Obscure_Observer:

*** https://www.dualshockers.co... ***

The author makes that claim. Sony did not say what the title says. They say they are supporting the subscription mode, but at no point did they say "shift to". That was author commentary/opinion.

*** They already started. ***

Literally haven't unless you ignore the "all" element. Somehow you think a GaaS game made for broad markets means they're all coming! But... they haven't budged. And it's been seven years for Xbox, five if you go from when they had to start launching on Steam because not enough people play on Windows Games. Every one of their games on PC. All. Not just MP GaaS games.

***Not first party games yet, but according to rumors***

So, not happening either. But Microsoft did it six years ago https://www.wired.com/story... . When is soon? When? How long does it take for Sony to catch up to the loser?

*** Happened with Netflix, Disney, HBO and many others subscription services, so why would Sony refuse money from partners? To please its playerbase? Is that it? ***

Did you just compare video games to video streaming services? You couldn't come up with one other video game comparison? Do you know that on both consoles people have to subscribe to play online and that third-parties pay for their own server costs and whatnot? It's not like Sony needs to force ads to pay for PSN when PSN, based on your article provided in your previous comment, proves they are making money with the current PSN subscriptions?

*** First or last, I don´t care as long as they continue to make consoles. And fiy, I don´t care if Sony will follow MS or not. ***

Then why do you comment as if they will so much?

*** Btw, I heard rumors that MS is planning on drop the online gaming paywall for its next gen console. If true, I can see the competition following suit just the same. ***

Btw, I heard rumors that Sony is planning to create pigs that can fly.

[Obscure_Observer]

@Christopher

"The author makes that claim. Sony did not say what the title says. They say they are supporting the subscription mode, but at no point did they say "shift to". That was author commentary/opinion."

Sure...

“Sony’s Chief Executive Officer Kenichiro Yoshida has said the business should be judged by the number of active users, not the number of hardware units sold”

https://www.bloomberg.com/n...

Now remind me again wheres the positive numbers for Sony on its latest financial results are coming from? Go ahead and check it out.

"Literally haven't unless you ignore the "all" element."

Please. Sony is gearing more and more toward the PC realm as hardware sales decreases YOY.

Full compatibility with dualsense, Full compatibility with PSVR 2, Day One releases for first party LS games, ports from first party single player games are no longer a matter of which or how many games. ALL will make its way to PC sooner or later, PC gamers now know that every single upcoming Playstation first party game is coming to PC as well, all they have to do is to wait. Those PC gamers no longer have to buy a PS5 to play its games and you know it.

"Did you just compare video games to video streaming services"

And? Keyword here is *streaming services* if ads are present on different services like video (Netflix) and music (Spotfy), why not in gaming streaming services and it´s multiple tiers?!

"You couldn't come up with one other video game comparison?"

Not because Xbox has the most successful gaming platform with 500+ monthly active users in comparison with Playstation and its 116 million monthly active users. But like I said, IMO, is just a matter of time to Sony start and follow suit.

"Then why do you comment as if they will so much?"

Because that´s how those companies work, like or not. Here´s hoping Sony won´t. But I´m almost certain they will.

[Christopher]

*** https://www.bloomberg.com/n... ***

Can't view it, so I can't argue it.

*** Now remind me again wheres the positive numbers for Sony on its latest financial results are coming from? Go ahead and check it out. ***

Well...

·(+)Increase in sales of first-party game software titles
·(+) Increase in sales from network services, mainly PlayStation® Plus
·(ー) Decrease in sales of hardware due to a decrease in unit sales

So, both sales of PS+ and first-party game software titles. And where are first-party games sold first and in the highest numbers?

And, the decrease in sales of hardware is <1m from PS4 and are from declining sales from previous years, not the last two. Something tells me they're not dropping hardware focus because of that lower number, especially seeing as it's been on an upswing the last two years.

*** Please. Sony is gearing more and more toward the PC realm as hardware sales decreases YOY. ***

https://insider-gaming.com/...

Right.

***PC gamers now know that every single upcoming Playstation first party game is coming to PC as well, all they have to do is to wait. Those PC gamers no longer have to buy a PS5 to play its games and you know it. ***

So you are saying I'm right then? Because the argument was about day one releases on PC, not titles going to PC eventually (standard seems to be about a year and a half right now).

***And? Keyword here is *streaming services* if ads are present on different services like video (Netflix) and music (Spotfy), why not in gaming streaming services and it´s multiple tiers?! ***

Game Pass isn't primarily a streaming service, it's a subscription service. The niche portion of people who sometimes stream because they aren't home are just that, niche. And why not in gaming streaming services? Because gamers wouldn't want that and they'd just go to PC if consoles started that crap.

*** Last place in *console gaming* which they don´t seem to bother since a new next gen console is coming despite dead wrong predictions that the Series consoles would be MS´s last venture in that market to become a full third party publisher. ***

Last place in hardware, last place in software sales, last place in MAU, but first place in subscription service that is costing them an arm and a leg and only generates revenue so far, not profit.

___

Note, I'm not sitting here arguing that Sony isn't making money off of PS+, I'm arguing they understand the importance of their hardware and exclusives. I'm also not arguing that Xbox will never make hardware again. I'm arguing that Microsoft is so heavy into Xbox now that we don't know what they will be able to do or forced to do since the focus is going to be on doing almost anything possible to recoup the cost of ABK and get themselves out of the red from that expense.

With Xbox hardware lack of performance, the subscription service has to do well. But so far it's only generating revenue, not profit. And when it has truly successful stories, what happens to those studios? They get sold off or closed to focus on AA studios run by mobile app developers out of Blizzard and King. That sounds like just what gamers want, more mobile service games to me.

[InUrFoxHole]

@Christopher
Dude give it up. You're wrong just save your keyboard some presses and stop typing while you're behind. Sony has followed suit in the past...

[The Wood]

You bots really are simple. All of the speak and opines mean nothing. The xbox as a console brand is pretty much dead. They've failed in their old targets and projections in hardware and software. Even with the somehow catastrophic decline in ps hardware according to u kno who the ever increasing gappage is embarrassing for Microsoft to the point they've had to take reigns. As a console gamer I'll continue to laugh at the irrelevant point scoring certain types have to cling to to self sooth to signal block the fact xbox have failed as a console brand. Winners don't parrot loosers verbatim. They just do better + hence why there's such a disparity in 99 percent of the metrics that actually benefit the people that matter the most.......Gamers

[Obscure_Observer]

@Christopher

"And, the decrease in sales of hardware is <1m from PS4 and are from declining sales from previous years, not the last two. Something tells me they're not dropping hardware focus because of that lower number, especially seeing as it's been on an upswing the last two years."

Never said they´re dropping hardware focus. All I´m saying is that unlike previous generations, hardware sales are longer such important metric for success. That´s why they´re boasting 10% gaming growth thanks to PS+ MAU and first party software sales since they´d failed yet again to meet their own slashed and revised forecast for PS5 sales. Be ahead or behind the PS4 means nothing when you have to explain to shareholders, partners and investors how you missed your revised PS5 sales target for the second year straight.

https://insider-gaming.com/...

Your link can´t dismiss anything I said about Playstation gearing up towards PC, unlike previous generations. So I´m not sure why you even posted it.

"So you are saying I'm right then? Because the argument was about day one releases on PC, not titles going to PC eventually (standard seems to be about a year and a half right now)."

Does it make any difference!? Day One? Timed? If you know that all Playstation games it´s coming to your platform, what reasons do you have to buy a PS5 other than a console only gamer (like myself) or a person suffering from FOMO?

As those companies are taking their games elsewhere to make up for the ever increasing prices of AAA development among both sales and hardware decline and the rise of the gaming services, the days of exclusive games are over for Xbox AND Playstation!

So you can beat your chest over semantics like the fact that at least on Playstation you have some timed-exclusive games if it make you feel better, but the undeniable reality is that "only on Xbox" and "only on Playstation" first party days are over! Console gaming will become something for the hardcore and those that simple prefer to game on console.

"And why not in gaming streaming services? Because gamers wouldn't want that and they'd just go to PC if consoles started that crap."

NOBODY wants that crap, but those companies will shove it down our throats anyway. They don´t care if you´ll get fed up and just move on to PC. They won´t say *no* to potential partners knowing that those will just turn around and fill the competitor´s pocket instead!

"Last place in hardware, last place in software sales, last place in MAU, but first place in subscription service that is costing them an arm and a leg and only generates revenue so far, not profit."

Last place in MAU with 500+ Million vs Playstation´s 116 Million? How´s that possible?

Last time I checked Playstation is the gaming company making most revenue while making less profit out of the big three, via FTC vs. Microsoft case´s leaked documents. So I believe you have different sources to back up the claims that you´re making here.

[fr0sty]

You're moving the goalposts. You said that Sony would stop reporting hardware numbers like MS did, and instead would only report MAU, when Sony is still very much reporting both.

At the rate that Xbox is earning money, it's going to take a LOT longer than 10 years to "make that money back".

Sony or Nintendo do not need to put ads in anything... they've had their respective online services for 15+ years now, and they haven't done it yet, and still show no indication of any intention to do so.

[KwietStorm_BLM]

You have to be getting paid by Microsoft. You have to be. I'd actually be disappointed if you weren't.

[Christopher]

***Never said they´re dropping hardware focus. All I´m saying is that unlike previous generations, hardware sales are longer such important metric for success. ***

And you're wrong to say this. The only company where that metric stopped being a priority is the one selling less and less hardware each year. The only one.

[Obscure_Observer]

@Christopher

"And you're wrong to say this."

No I´m not. The simple fact that Sony´s only positive results and a 10% gaming growth was thanks to software sales and PS+ MAU engagement over hardware sales which has been declining YOY for years, proves my point.

"The only company where that metric stopped being a priority is the one selling less and less hardware each year. The only one."

I agree. Unfortunately, selling consoles doesn´t seem to be a priority at Xbox anymore.

[Noskypeno]

This is what they mean by "the love of money being evil". You don't even have to be religious to see the effects of doing things just because it gives you an extra penny. I would like to see gaming go back to the days when the devs were passionate and weren't worried about chasing quotas or pleasing shareholders or pleasing politicians and whatever business jargon there is.

[TheEroica]

The most sensation post of the day. Lol... Disgusting! 😂

[DivineHand125]

Hard times brings forth unpopular decisions.

[OtterX]

It's a McFlurry of desperate moves at this point.

[Hofstaderman]

See what you did there. Respect.

[rpvenom]

I wonder at what point does scrapping the entirety of game pass makes sense.. bring it back to 360 days and just make good games and sell it at the justified price to make the necessary profits. I can't imagine them seeing the amount of sales generated from activision/blizzard from full price sales and think they can profit the same way via subscription model.

[DivineHand125]

You do not want Microsoft to go back to the Xbox 360 days. Right now they are entertaining the idea of making some of those studios they acquire be multiplatform. If they went back to those days, everything would be exclusive. They would also be more aggressive with 3rd party exclusive. They would hire trolls to work the comment sections of the majority of gaming and social media sites to sway public opinion.

[ChasterMies]

It’s not hard times for Microsoft. The $3T company is making record profits.

[F0XH0UND922]

Microsoft? Yes. Xbox? Not so much.

[The Wood]

....which means they enjoy taking the piss out of their customers and the rhetoric that MSXbox are one is just another reason why I have to laugh at some of you guys. (Xbox) isn't where they predicted it

[lukasmain]

So why bother advertising McDonald's on Xbox when you know that 100% of the users DO NOT LIKE IT? Fact is they're desperate for more money from Xbox. It's pathetic

[MrDead]

The platform users don't buy games anymore so you might as well just make xbox dashboard into a mess of adverts.

[Berenger]

Gonna keep getting worse with them needing more revenue to compensate for:

1) Lack of Marketshare
2) Games not selling well on Xbox due to Gamepass conditioning fans to expect it "free" on the service, therefore having to shell out tons of money for third party games to feature.
3) Rumors of them looking to introduce an even cheaper tier that's mostly ads (Only rumored for now but we'll see)

[Lightning77]

Yep.

Another rumor I heard they're not gonna advertise Cod on Gamepass. Yep all that fuss over buying ABK they got what they want and they're not gonna do a big ad campaigns for it. Or lack of advertising for the game.

Another move where they harm themselves. Watch, come spring they're gonna cry not having gamepass growth, then they're gonna pivot for the 1000th time in a year because they're too stupid, lazy, incompetent at what they do, a company that actively harms Xbox. They have a self defeating mentality. I have no clue why they're in the gaming industry, since they're wasting everyone's time at this point.

They don't learn take feedback (they pretend to but don't) and wanna suck Phil said as much last year. Why they're even entertaining a new console next gen is beyond me since nothing will change and get worse for them and everyone else, so more time wasting... Yaaaay.

[VincentVanBro]

Not surprising tbh. Pathetic, but not surprising.

[Walalon]

We need to create a slogan like: "Oooohhhhh Microsoft..." Or something like that for this kind of things

[crazyCoconuts]

Once I actually saw it I felt instantly worse about it. It's easy to see how this can quickly get out of control and turn our safe haven of gaming into another annoying experience. Then you'll have to pay extra to not see crappy ads?
https://x.com/The_Socko/sta...

[purple101]

Oh man they really gon’ dun it now. That’s a step over the mark

[lukasmain]

Oh wow that's so bad LMAO. My God that picture really puts it into perspective. That is truly disgusting

[S2Killinit]

Lol MS gave you Mountain Dew to test you. Now you get McDonald. Soon Auto Insurance adds.

[Tankbusta40]

McDonald's is having a rough go of it...maybe instead of spending millions to advertise their products they should realize they are a cheap kids food and go back to that philosophy.

[Hofstaderman]

With the older pricing to match. McDonalds is no longer well priced.

[Tankbusta40]

There is no reason to eat their food...around 5 years ago they got the great idea to become a fake "upscale" dining experience but that isn't what they are...

[jznrpg]

I don’t let my kids eat that garbage

[darthv72]

Now a McD's themed Series X is something Id deal with ads in order to win.

[Reaper22_]

Is this fake news? Where are all these unhappy fans? Who stays on the dashboard when they power up their console? Hardly anyone. Now this site is a different story. Ads are everywhere here.

[ThinkThink]

It is in fact fake news, but it's xbox so it's all good.

[franwex]

I haven’t seen it, and I’m perfect since I love McDonald’s!

[LoveSpuds]

If my Series X contained fries like that image, I may have used it more than I did.

[anast]

MSXbox is a Walmart special.

[PrecursorOrb]

Gotta fund that gamepass lol

[gold_drake]

Damn, Microsoft haha.

[Knightofelemia]

If you're going to advertise a burger joint use someone better then a clown in a box. McDonald's is bottom of the barrel I don't eat there haven't for years. Also advertising on Xbox for a burger joint to me is selling out. Only time there should be advertising for the clown in a box is if they made a video game off the clown himself. They made a few games based off him in the past. I do like the picture of the red Series X minus the fries you make a McDonald's game and have that themed red Series X I might consider grabbing it.

[Amplitude]

Those were Burger King games but god damn Sneak King Remastered would be GOTY

[Knightofelemia]

Sega Genesis Ronald McDonald games, SNES Ronald McDonald games, even the NES had Ronald McDonald games. Where did I state the Burger King games? Did I deviate from the subject about Ronald McDonald to Burger King? Did I deviate from Series X and mention Xbox 360? No I never mentioned Burger King once learn to read.

[Amplitude]

@Knightofelemia: Calm down. Are we fighting about fast food video games right now?

You did say "they made a few games about him in the past" implying that Microsoft made games about the clown in the box in the past, then listed a bunch of non-microsoft games for Nintendo consoles. Learn to write

[Rockstar]

Microsoft Xbox, the McDonalds of the game industry...

[badboyz09]

If it's for free food I'm all in? You guys can burn them down after I get my free fries 😁

[tay8701]

Guess they aren't lovin' it. Lol

[HyperMoused]

Im glad i gave up on xbox, this is a bit crap

[P_Bomb]

I’m reminded of the old Burger King games for some reason. Doritos Crash Course!

[Seraphim]

don't forget Spot and Noid.

[isarai]

They've been throwing ads in your face for like a decade, never understood the shock when they do it again.

[VariantAEC]

20 threads and about one day later... You are the first person to mention this was a feature of Xbox in the past. My first and only Xbox console was Xbox 360 and this was a fixture of most of tbe dashboard with dedicated ad-space even when the console isn't online. Of course more recent firmware removed the ad-space from the dashboard which is nice, but the point is that it should've never existed in the first place. The blade dashboard might not have had any ads but all the Metro or metro-like dashboards on Xbox 360 since around 2010 did feature ads.

Apparently, Xbox One had them, too, and today we have these articles showing that ads annoy some Xbox Series users all the sudden. Basically no one in the overly 'Xbox taxed' media talked about it at all for well over 1 decade! Gee, I wonder why? The Xbox tax only ever seems to negatively affect PS and to a much lesser extent Nintendo, never Xbox though. That makes sense when you understand how much of the press MS owned more than a decade ago and how much more they own now.

Point is, Xbox has been advertising cars, trucks, Swifer sweepers, and fast food for OVER a decade already, but only in the past couple of years are we finally seeing some Xbots getting annoyed while most are still running defense as if PS and Nintendo are doing the same thing by seldomly adding a new object to the homescreen that users can instantly delete permanently. Xbox has dedicated ad-space on the dashboard since 360; it's not a bug, it's baked into the console's firmware.

[Firebird360]

Shit company. Xbox sucks.
I complained on here years ago about these adds and people acted like it doesn't happen. This isn't the first time I've seen a big Mac on the console I own with no possible way to remove it.

[Inverno]

Wait til MS puts ads on GP. Ads when ya pause your game, like how YouTube does it now.

[GhostScholar]

This is so stupid. If anyone’s day is ruined over an advert then they have way more problems than what plastic box they like.

[YourMommySpoils]

Yeah I'm not happy, McDonald's in advertising on that trash.

[Exthun]

I am tired of MS.

[Chocoburger]

Its always the worst food you could put into your body that advertises the most.

If you knew the ingredients they put in that trash, you'd stop eating there.

[Cockney]

For heavens sake mcdonalds, have some dignity

[jznrpg]

McDonalds and Xbox fit together.

[Profchaos]

Nothing new when I had the 360 it was mountain dew, Doritos or dodge ram's every time I turned the system on this was muted a little with recent systems but they were never going to get rid of it those advertising dollars are to tempting.

It's one of the reasons I preferred Sony systems I didn't feel like I was subjected to any non gaming ads

[FlameWater]

Get your double cheese burger fatty

[hard joe]

junk console advertising junk food

[purple101]

And the winner of the best comment goes to:

[XiNatsuDragnel]

Again they are disconnected from actual reality I'm not surprised

[lellkay]

They've been doing ads like this for years and its wound me up. I'm glad people are complaining.

[shadowT]

Get fat while gaming

[Futureshark]

"I'll have a 1 month cheapo Gamepass sub to play the latest day 1 exclusive for a couple of hours before realising it's complete rubbish and my hopes have been dashed again for any decent Xbox games."

"Would you like fries with that?"

[ocelot07]

A bit of topic. I seem to remember during the Xbox one. Microsoft on stage might of been at a E3. Said you could use the kinect to order a domino pizza using your voice only via the console.

Did this feature ever become available?

[ThinkThink]

It did. I ordered a pizza through kinect when it launched to try it out. I remember it taking much longer than just ordering from say a mobile app.

[NiceneCreeder]

eat your maccas you fat xbox slobs.

[SoloGamer1]

why is there ANY adverts on a freaking gaming console dashboard, especially if the ads arent GAMING related?!