320°

Xbox Has No Idea What They're Doing, and I'm Not Sure They Ever Did

Nirav from GL writes: "If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?"

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Christopher387d ago

***If the makers of a GOTY competitor that outdid sales and Game Pass expectations and owned by the richest company in the world cannot stay open - what hope is there for everyone else?***

None if you stay in an arena of corporate driven metrics. And this is what happens when you allow publishers to buy up massive amounts of studios and IPs. There's only so much internal competition and the focus in the end will remain on those who look best on a spreadsheet.

Players can be so driven by what is best for them and only see what is put right in front of them. But that's not what is best for them. They are being lied to constantly, as seen by Microsoft's ridiculous praise for Hi-Fi Rush and Phil's lies about Redfall prior to release and how big of a supporter of both studios he has been. But, instead of thinking "wait, this corporation wants me to think this way, should I be listening to them and believing them?" players eat it up and go "OMG, did you hear what they said! They're just like us and they know what's best for the industry."

And because of this single-mindedness of the majority of gamers, we are where we are now. Massive layoffs. Massive studio closures. Games that we were told were representative of the core values of said corporations shelved and studios behind them shuttered. The truth is coming to bear because the truth all along was only what the numbers in an excel spreadsheet told the corporate suits.

If you truly want what is best for the industry, what is best for developers, then you need to support Indie games, support developers that maintain control over their IPs and direction, support boutique publishers who only exist to help Indies make it out the door and don't own the IP. Stop supporting major corporations with your money or you devotion. Stop playing their games, and I don't mean video games, but their marketing, their double speak, their guy without a tie who says things you want to hear PR, their future of video gaming concepts as if we were hurting for new ways to play games other than installing/downloading and playing them, and especially any slogan from them that gives the impression that they are for you, the consumer. They are not. You're merely a value on a spreadsheet.

Neonridr387d ago

don't drink the koolaid kids.

Christopher387d ago

Sure, I'm the one drinking the koolaid. Keep believing in the corporations. They definitely have your best interests in mind. All hail the Big Green, For You Blue, and Nostalgia Red! All praise big corporations buying up other publishers. All praise the inevitable spreadsheet adjustments. For greed, not the players.

Crows90386d ago

I'd like to but I think you drank it all...

notachance386d ago

so they don’t become like you right?

Neonridr386d ago (Edited 386d ago )

@Christopher - look, I didn't mean to sound rude with my comment there, you do make some good points. However, it doesn't have to be all doom and gloom. If this is honestly how you feel, then you don't have to game anymore, you can go find another hobby and put your time and effort into that.

Do I wish that these gaming companies were always a customer first driven business? Sure, that would be great and dandy, but that's not real life, nor it is realistic to expect that fully.

Saying to stop supporting these corporations, or my guess is specifically only Microsoft considering this is the mantra at N4G, isn't the answer. Indie games are great and I have adored plenty of them, but imagine a world with no Halo's, Zelda's or Last of Us titles. No thanks.

Christopher386d ago (Edited 386d ago )

***However, it doesn't have to be all doom and gloom. If this is honestly how you feel, then you don't have to game anymore, you can go find another hobby and put your time and effort into that. ***

Do you know how many great a indie games there are out there? Why would I need to stop gaming at all? There are even AAA quality indie studios who develop and publish their own games still. Why would I need to leave gaming when I can instead support the good elements of the industry?

***Saying to stop supporting these corporations, or my guess is specifically only Microsoft considering this is the mantra at N4G, isn't the answer. Indie games are great and I have adored plenty of them, but imagine a world with no Halo's, Zelda's or Last of Us titles. No thanks. ***

First, pretty sure my reply to you makes this about all of them, not just Sony.

Second, I can easily imagine not playing those games considering the mass majority of us spend over 99% of our time playing other games from third party studios as it is.

Third, the answer is indeed to speak with your wallet. As long as you keep supporting these companies with your wallet, they will continue to treat studios the same. It's obvious that MAU don't matter, as seen by the closure of Tango Gameworks, the canning of promised updates to Halo Infinite, and the canning of TLoU MP.

Fourth, speaking with your wallet can also mean just waiting for deep sales and never buying MTX. This is how I support Ubisoft. I pay practically nothing for their games that I'm not even a blip on their radar. Even if it's a great game, I wait for a deep deep sale because I want them to get as little as possible from me until I feel they've changed their ways.

VariantAEC381d ago

@-Foxtrot
Christopher is wrong. Indies only have control of their IP if they can keep on making money. That's why they make cheap small most of the time really bad games. You may buy them and have a good time but in the end you realize you have to justify the money you spent playing many of them while the developers if they're any good lament never working on anything bigger. It's not easy to make games and there are hundreds of indies making their first games only to disappear before a sequel can even be announced. Indies need big budgets too if they want to make something even close to Stellar Blade and stay afloat. It's why you rarely see such games on phones or even PC without a major lable like EA or Ubisoft being flashed on the screen first. It is what it is.

+ Show (4) more repliesLast reply 381d ago
anast387d ago

"then you need to support Indie games"

Get punk rock with it.

rlow1386d ago

I don’t always agree with you. But you are correct and well said. It amazes me on what used to be a pretty straightforward industry has turned into such a greedy mess. Layoffs galore across the industry and corporates pushing/firing whatever is going to move the bean counters. With no regard for the people making the games. I’m tired of hearing these rich companies saying it’s just business, or an adjustment needed to be made, but it’s not personal. Then on top of it they have to inject corporate inclusivity into every game. On top of releasing broken games and expect people to pay top dollar.

But again well said and we as the consumer need to not only speak up but vote with our wallets.

Aussiesummer386d ago

Anything that makes millions is going to become a miasma of greed and corruption.

Huey_My_D_Long386d ago

Honestly feel like Christopher's comment is on point.

Probably one of the truest statements I've seen on this site rdegarding the gaming industry change.
We have got to support smaller titles and fight against the homogenization thats been happening. Admittedly even from Sony even more so from Ubisoft.

There should be steam group or a site dedicated to listing devs on a scale with how much they control of their IP and if not, I might look into it myself.
I'm liking your agenda man.

VariantAEC381d ago

That won't save the industry. Sorry to tell you but the reason there are so few indie devs making console games today is because live service has the best chance of success. The bigger games need these massive publishers. You can keep on playing the little games devs make while dreaming of making something bigger and what happens in the end is both parties lose. We see that more and more. Why is that? Because economic mandates. Higher minimum wages, unionization, and ever growing legal complexities launching games to the widest possible market... the whole world.

The same way you will disagree with me now is the same way people disagreed with me about Xbox's true intentions in the industry. You will wake up someday. Hopefully before your hobby is long dead.

Christopher381d ago

***Sorry to tell you but the reason there are so few indie devs making console games today is because live service has the best chance of success. ***

This is billionaire thinking. We can only pay attention to the biggest dollar makers. Even though there is an extremely thriving industry of non-live service games. They also win the most awards, sell the most copies, and innovate the most.

***The bigger games need these massive publishers.***

Larian, CDPR, Hello Games, Supergiant, Firefly. Need is too hard of a word to use and these companies show huge support from the community for their games. We just need to promote this more.

***You can keep on playing the little games devs make while dreaming of making something bigger and what happens in the end is both parties lose.***

You can keep being a part of the problem rather than promoting bigger and better from Indies by not supporting the games that don't deserve our support. Go you!

VariantAEC380d ago

@Christopher
"This is billionaire thinking. We can only pay attention to the biggest dollar makers. Even though there is an extremely thriving industry of non-live service games."
That is not what I said. Firstly, smaller game devs are not thriving. Most make a couple games before losing their studio and with no money they can keep their IP, but make nothing with it. Is that really great for anyone? If these low buget games made the most money... indies wouldn't go under. You can't logic.

CDPR owns GoG, they're a publisher, they're the big guy. You think Larian is a little guy? Hello Games is and their game came out of the gate stumbling and bumbling but with PS' money they were able to get their very first game out. SuperGiant got support from their game from where? Amir Rao declined to provide details about who funded their game and how much money it made but said the game sold enough to support the devs for several years. I didn't play Hades but I do remember the hype around it started well before the game released and before most people played it. I don't know if the hype was warranted or not. I like more action style games which Hades is not. Unfortunately, the games I gravitate to are bigger budget with voice acting great music and interactive set-pieces. I play arcade style games like Ace Combat and Armored Core as well as sims like Gran Turismo and flight simulators (on PC). Most of the games I like are huge and they cost a lot to make and make less than the games you like to play. People like me suffer because of these massive economic shifts made to placate those general workers at McDonald's with little talent or no talent. As their MW increases so to do the expected MW values of legal workers advertisers artists VO actors software designers and everyone else involved in game design. This is why making games is so top-heavy now. You need to start thinking about how you vote or one day your favorite games will need PS and Nintendo's help just to get made.

+ Show (2) more repliesLast reply 380d ago
RNTody387d ago

This should not be surprising to any of you. We have been saying for MONTHS that Game Pass is not sustainable and that these acquisitions will come at a massive cost to the industry. People refused to grasp the difference between buying and investing in a developer like Insomniac or Housemarque, and buying the entire publisher. People refused to accept that spending billions to acquire the biggest publishers in gaming means you have to RECOUP those costs, and you aren't going to do it without consolidation, focusing on core IP that sells, creating revenue streams via ownership and releasing on other platforms, and closing down studios that are superfluous to the budget requirements. You will not recoup those costs by investing in risky new IP or creative new games and studios.

No, people cheered Microsoft on like they were delivering GOTY titles to their door and pouring money into the industry to grow Indies and triple A projects.

You are getting what you deserve. You take the consequences of the practices you supported.

Layoffs happen. Some games don't succeed. Everyone has seen it happen. Happens even to the winners.

This, however, is goddamn shambolic and if you can't see it now then there's no helping you and you should keep enjoying the "value" of Game Pass while contributing nothing to this industry.

I've never seen the developer of one of the best games of the year get axed before.

Ninja Theory is next after Hellblade 2, I can see them going independent again. There's more to come from MS.

TiredGamer387d ago (Edited 387d ago )

This is exactly it. There is more of this coming. MS runs from one bad idea to the next, and GamePass is an unsustainable train wreck that we get to watch in real time.

GamePass is stalled for subscriber growth, and all that they can hope for is to either A) Reduce the quantity of games (i.e. shutter game studios), B) Reduce the quality of games (to make more mediocre but lower budget offerings), or C) Raise prices on existing customers. Or some combination of those.

MS does not have a passion for the industry. The XBox project, from the beginning, was sparked from the fear that someone else would eat their PC market lunch by making a games machine that replaced the PC. THAT was the entire motivation for getting into the games industry.

Profchaos387d ago

I saw it from the outset of day 1 on Xbox it's unsustainable no one was buying their games and a noticeable decline in quality and a push to live service elements to keep subscriptions active was obvious.

I saw it every time I'd go to a physical game shop for a Multi plat pre order no one was there for the Xbox version.

I'd go to CeX or other used game stores and be able to pick up the full range of Xbox studios first party games for 20 bucks and change while on the PlayStation side 20 bucks might get me two PS4 launch games and wouldn't even get me a single Nintendo first party game.

-Foxtrot387d ago

"Ninja Theory is next after Hellblade 2"

Anyone think it's weird it comes out in 2 weeks and there's hardly anything on it

RNTody386d ago (Edited 386d ago )

Actually Foxtrot, I don't find it weird. When last has Microsoft thrown advertising weight behind one of their releases? Long gone are the days where their games had the sheer presence of Halo 3 or Gears of War 2. It's all been replaced with "play it day one on Games Pass."

Why spend millions on marketing a product when you aren't SELLING it? The Xbox faithful aren't going to buy it, they're just going to see it on the splash page of Game Pass.

MrBeatdown387d ago

But hey, at least we get Call of Duty free on game pass*

*eventually?

anast387d ago (Edited 387d ago )

They know what they are doing. If 'you' treat them like "good 'ol simple minded folk", then 'you' are relieving them from blame via ignorance. They knew that they were going all live service, streaming and mobile a long time ago, The Oracle tends to see the obvious. While companies patronize gamers like they are children, which most of them are, may be confused for stupidity, they are also not so stupid they don't understand the decisions that they are making toward the overall direction of their company.

*None of their games were even close to competing for GOTY. They paid for names to be mentioned.

Profchaos387d ago

Xbox survived it's first gen by pure luck halo became a hit and it was huge followed up by halo 2 which had one of the biggest marketing campaigns I can remember seeing in the early 00s we had guys in master chief outfits on the sidelines of state of origin as a promo it blew my mind.

Then the 360 fell under the excellent leadership of Peter Moore and outpaced the PS3 for the first three quarters of that generation the only time anyone has ever done that.

Since losing Peter Moore it's been a rapid decline and buying up the industry stank of a desperate move along with the idea of gamepass itself stank of desperation to me no one was buying the X1 they needed something to get people interested and here we are.

I would happily lose gamepass if Xbox could go back to the 360 era style of focused heavy hitters and solid games.

The championing of consolidation they did was disgusting and what's happened as a result is proof they never had gamers or the industry at heart they need their ROI and that's all they cared about big daddy ms has signed a number of blank checks getting them here and it's coming to collect on their debts

zaanan386d ago

Well, MS bought Bungie to get Halo (and shut down the Mac version), which is a big reason they were as successful as they were. And the PS3 actually outpaced the 360, which is why it eventually outsold it despite releasing more than a year later. So really, not much has changed if you think about it.

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180°

Shuhei Yoshida warns subscription services could become 'dangerous' for developers

'If the big companies dictate what games can be created, I don't think that will advance the industry.' -Shihei Yoshida

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Sonyslave319h ago

🙄 same guy who said 80$ is a steal lol and according to him M$ shouldnt put good on a services🤣 wtf

Obscure_Observer7h ago

Talks about "innovation" while all his previous company is focused on is GaaS and Remasters. Smh.

This guy is a walking contradiction.

pwnmaster30005h ago

This makes no sense at all.
What does his PREVIOUS company have to do with him and his statement??
Did he have a say on what they are doing? Could of sworn that was Jim Ryan’s fault?

Outside_ofthe_Box3h ago

"This guy is a walking contradiction."

The irony

XiNatsuDragnel16h ago

I can agree with that on some level

MrDead12h ago

Subscription services have f***ed the movie industry and it's work force, caused massive studio buyups by companies like Disney consolidating huge parts of the industry under one roof and have creatively sterilised the IP's they've gobbled up. The same thing is happening to gaming, MS being the main greedy piggy.

Vits9h ago

I get what he's saying, but I don’t think we need subscription services to see a lot of the problems he's pointing out. All we really have to do is look at the gaming industry over the last two console generations. Even without subscriptions, the big AAA publishers have already been moving in a direction where almost every game feels like it's built from the same template. It’s all about streamlined, safe design choices that are meant to appeal to the widest possible audience. At this point, you could probably ask an AI to make a AAA game from a certain publisher and it would spit out something pretty close to what they’re actually making.

Now, about the whole “walled garden” thing... that’s not some future problem, it’s already here. Consoles have always worked like that. Their entire business model is based on controlling what gets released on their platforms. Sure, maybe they’re not as locked down as the extreme examples people bring up, but the end result is similar. If you’re not making the kind of game the platform holder wants, you’re probably not getting through the door. We’ve seen it with Sony, Nintendo, Microsoft, even Valve does this in its own way with Steam. So yeah, the issue isn’t new or exclusive to subscription services.

Would a subscription-only future make that problem worse? Sure, it definitely could. But I don’t think we’re heading in that direction anytime soon. Unless physical hardware truly becomes a thing of the past and everyone switches to streaming games, I just don’t see subscriptions becoming the dominant model. They’ll stick around as an option, but I doubt they’ll take over completely.

Now, what will take over completely is digital media, and that’s a whole different issue that’s going to hit us a lot sooner. PC and mobile are already basically 100% digital, and that makes up around 70% of the gaming market. The remaining 30% is consoles, and even there we’re seeing the shift. Sony’s removing the disc drive from boxed consoles, Nintendo is releasing just one super expensive 64GB cartridge for their new system, which means almost all third-party publishers will end up going digital and Microsoft is mostly digital already. You either get a digital-only or a physical box with disc that only acts as a activation key. So yeah, that future’s already knocking on the door and the damage will be enormous.

CrimsonWing698h ago

Right, because then you can’t sell individual games at $80, which is an incredible value for the consumer!

BLow5h ago(Edited 5h ago)

I find this statement quite telling. Apparently a certain fan base wasn't buying games at $60 or $70 dollars either. That's why the Gamepass model exists with day and date. What was the excuse then?

We as gamers want it all but don't want to pay for anything. Well, I take that back. A good chunk of them. You don't have to buy a game at $80. Wait for to go down in price. Most gamers have a massive backlog. Play those games until the one you wants drops and n price. Simple

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230°

Dragon Age: The Veilguard Star 'Absolutely Devastated' Over Backlash

Dragon Age star Alix Wilton Regan has given her personal response to the backlash faced by last year's Dragon Age: The Veilguard, and blamed the "mixed reactions" on people who "wanted to see the game fail, or wanted to see [BioWare] fail".

-Foxtrot1d 6h ago (Edited 1d 6h ago )

Blame everyone else...yeah...great stance

Gives off that "if you didn't like it then you are clearly one of those bigoted trolls" vibe

Lightning771d 1h ago

Who else's fault is it then? Let's talk about it.

-Foxtrot1d ago

There's not much to talk about, Bioware made a s****y Dragon Age game which was heavily dumbed down compared to their previous games.

Yes its true, some trolls were hating on it because of some silly reasons but the rest of people who actually had constructive criticism were lumped into those very same trolls to silence them.

Make anyone who actually has some valid things to say look like bad people so their criticism and opinions are automatically invalid. It's a PR move that has been going on for years, even Hollywood does it with films, it just causes fans to be at each others throats while the spotlight is taken off the games flaws and it becomes all about toxic fans. The developers then sit back, stir the pot while they get away with whatever they've done with their bad product.

OtterX14h ago(Edited 14h ago)

@-Foxtrot hit the nail on the head. For me, and many many others, it had nothing to do with transgender inclusion or whatever.... it was the dumbed down gameplay from previous titles that turned me off! It's cowardly to hide behind the social issue backlash and refuse to accept feedback on the actual game from the rest of us. We simply did not like the new gameplay.

So who's fault is it? Probably happened at the highest level, "let's make a dragon age dumbed down so that a larger audience will enjoy it, which will make us a lot more money!" Except... that backfired. Rpg gamers want deep rpg gameplay.Word got out that it wasn't.

joab7779h ago(Edited 9h ago)

The problem is that we’ve wanted a true successor to DA:Origins for years and never got it. Lorian literally learned from you and now makes your games better than you.
Don’t blame us for the fact that you know exactly what to make and choose not to every single time.
Be happy you sell what you do on name alone. BioWare was my favorite company for so long…

thorstein21h ago

Who do you blame when the hate comes before a game releases? (ie MindsEye)

mkis00713h ago

Exactly. People are hiding behind their real reasons bs...everyone knows this game was targeted before it could be properly judged..ie before it was even released people decided to trash it.

Lightning7720h ago(Edited 20h ago)

People originally hated the color pallette me included but I waited and wanted to look past the color scheme and what I played was solid. The characters aren't everyone's cup of tea ok I understand, but certain characters had a depth like identity struggle and navigating the world as their true self. Ok I like that character dynamic personally. I can go on but about what I liked in detail but anyway. People chose one thing to hate and ran with it and justified the reason each time leading up to release. DEI! Oh like mass effect dei same sex marriage? Where's the outrage for that all those years ago? Unwarranted amount of hate for stupid contradictory reasons. If you don't like for honest reasons ok cool respects but if it's bad faith then yeah not cool.

Now Minds Eye. I had to do some investigating. The studios biggest marketing promotion is from the creator of GTA Leslie Benzie already set themselves up for very high expectations. I know it's a way to get eyes on the game. You also have to deliver a experience that's at least on par maybe better with past GTA games. The pre orders went out with out gameplay or no real incentive to pre-order. So get your money now up front before we show anything. The "leak" and streamer showing "excitement" for the game. While comments are saying the game looks mid or at very least middling or skeptical comments. No deep dive gameplay just over a week away from Launch. They're already making road maps and promises already before the game even releases which also not a good sign. I dont hate for no reason if I see a game that looks weird I say something or I could be all wrong and the game could get a 80 meta after all. though I think it's gonna get a 57 meta personally.

PanicMechanic14h ago(Edited 14h ago)

There is literally dialogue of a character explaining how they need to pay reparations to another character in the form of doing push ups because they “misgendered” them. The dialogue in the game is hyper tolerant woke BS

It’s not the same as mass effect, not even close

mkis00713h ago

panic

sounds like an in game joke.

IAMRealHooman10h ago(Edited 10h ago)

@PanicMechanic Not how the scene played out. Isabela establishes that she made her crew do push ups if they fucked up, ( jobs, missions, anything,etc...) She misgenedered Taash and starts doing them on her own, Taash is confused until she explains it.

Now is Taash still badly written? Yes

neutralgamer19927h ago

It’s honestly frustrating to see what happened with Dragon Age: Veilguard. This is an established IP—fans knew what they wanted: a true sequel in spirit and tone to Dragon Age: Origins. Instead, Bioware overhauled the identity of the series so much that it barely resembles what made the earlier games great. Characters changing drastically, tone and gameplay shifting too far from the original formula—it just doesn’t land, and frankly, I’d argue Veilguard doesn’t even surpass Dragon Age 2.

If this had launched as a new IP, maybe expectations would’ve been different. But slapping the Dragon Age name on something that feels so disconnected only makes things worse. And once a game gets hit with that "agenda-driven" label—fairly or unfairly—it’s incredibly difficult to shake the stigma.

What makes it more frustrating is the tone from some developers. Telling fans, “This might not be for you” or “Don’t buy it if you don’t like it,” then turning around and painting criticism as toxic or bigoted when people don’t buy it—it’s not a good look. Open, respectful dialogue with the community is how the industry moves forward, not deflection or gaslighting.

Look at Black Myth: Wukong, or the excitement around Expedition 33. These games are succeeding on the merits of gameplay, world-building, and focus—not by leaning into polarizing narratives or identity marketing. Players just want well-made, fun, immersive games. It’s not that deep

+ Show (1) more replyLast reply 7h ago
lukasmain1d 4h ago

They never wanted to see it fail or the game fail, they wanted to see a good game with a good story that was in line with the original. They knew we weren't going to get this so they openly criticised everything about it. AND they were proven correct. The game sucked and failed in every way. Maybe you should have listened to the fans in the first place.

Blad3runner0013h ago(Edited 13h ago)

Perhaps people just wanted a proper Dragon Age game, not a Disney inspired Dragon Age, with awful writing.

MrDead13h ago

This game was changed from a live service to a single player game quite late in the development, I'm surprised it turned out as well as it did. The writing and the direction was screwed by EA marketing teams.

Then you had all the anti-woke psychos set loose by heavily politicised streamer grifters. How people take their directions from those nutters I will never know.

jambola8h ago

how are they grifters? are you just parroting what other people say or do you have proof

MrDead1h ago

Do you have proof that they're not?

I mean just look at Rumble who are funded by people like Peter Thiel and JD Vance or Turning Point USA training right-wing influencers and and paying troll farms to brigade and mass comment right-wing talking points on social media and streaming platforms and then you have the management group Today Is America that manage over 200 influencers and creators to spread right-wing sentiment to their young audience.

Like I said, grifters.

Please feel free to look up anything I've stated.

Star512h ago

wrong. it isn't a good dragon age game. as someone who's never played a dragon age game. I like it with no previous bias/ history. but I understand those who don't like the turn. But it's not a bad game (cheesy lines aside), it's fun to play

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70°

Expedition 33 interview: Sandfall and Kepler on team size, the return of AA games, and what's next

Plus: how Kepler plans to be the A24 for games, and why a follow-up to Clair Obscur won't involve a big studio expansion

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