270°

AMD gaming revenue declined massively year-over-year, CFO says the demand is 'weak'

Poor Xbox sales have affected AMD’S bottom line

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tweaktown.com
RonsonPL43d ago

Oh wow. How surprising! Nvidia overpriced their RTX cards by +100% and AMD instead of offering real competition, decided to join Nvidia in their greedy approach, while not having the same mindshare as Nvidia (sadly) does. The 7900 launch was a marketing disaster. All the reviews were made while the card was not worth the money at all, they lowered the price a bit later on, but not only not enough but also too late and out of "free marketing" window coming along with the new card generation release. Then the geniuses at AMD axed the high-end SKUs with increased cache etc, cause "nobody will buy expensive cards to play games" while Nvidia laughed at them selling their 2000€ 4090s.
Intel had all the mindshare among PC enthusiasts with their CPUs. All it took was a competetive product and good price (Ryzen 7000 series and especially 7800x3d) and guess what? AMD regained the market share in DYI PCs in no time! The same could've have happened with Radeon 5000, Radeon 6000 and Radeon 7000.
But meh. Why bother. Let's cancell high-end RDNA 4 and use the TSMC wafers for AI and then let the clueless "analysts" make their articles about "gaming demand dwingling".

I'm sure low-end, very overpriced and barely faster if not slower RDNA4 will turn things around. It will have AI and RT! Two things nobody asked for, especially not gamers who'd like to use the PC for what's most exciting about PC gaming (VR, high framerate gaming, hi-res gaming).
8000 series will be slow, overpriced and marketed based on its much improved RT/AI... and it will flop badly.
And there will be no sane conclusions made at AMD about that. There will be just one, insane: Gaming is not worth catering to. Let's go into AI/RT instead, what could go wrong..."

Crows9042d ago

What would you say would be the correct pricing for new cards?

Very insightful post!

RonsonPL42d ago

That's a complicated question. Depends on what you mean. The pricing at the release date or the pricing planned ahead. They couldn't just suddenly end up in a situation where their existing stock of 6000 cards is suddenly unsellable, but if it was properly rolled out, the prices should be where they were while PC gaming industry was healthy. I recognize the arguments about inflation, higher power draw and PCB/BOM costs, more expensive wafers from TSMC etc. but still, PC gaming needs some sanity to exist and be healthy. Past few years were very unhealthy and dangerous to whole PC gaming. AMD should recognize this market is very good for them as they have advantage in software for gaming and other markets while attractive short term, may be just too difficult to compete at. AI is the modern day gold rush and Nvidia and Intel can easily out-spend AMD on R&D. Meanwhile gaming is tricky for newcomers and Nvidia doesn't seem to care that much about gaming anymore. So I would argue that it should be in AMDs interest to even sell some Radeon SKUs at zero profit, just to prevent the PC gaming from collapsing. Cards like 6400 and 6500 should never exist at their prices. This tier was traditionally "office only" and priced at 50$ in early 2000s. Then we have Radeons 7600 which is not really 6-tier card. Those were traditionally quite performant cards based on wider than 128-bit memory bus. Also 8GB is screaming "low end". So I'd say the 7600 should've been available at below 200$ (+taxes etc.) as soon as possible, at least for some cheaper SKUs.For faster cards, the situation is bad for AMD, because people spending like $400+ are usually fairly knowledgable and demanding. While personally I don't see any value in upscallers and RT for 400-700$ cards, the fact is that especially DLSS is a valuable feature for potential buyers. Therefore, even 7800 and 7900 cards should be significantly cheaper than they currently are. People knew what they were paying for when buying Radeon 9700, 9800, X800, 4870 etc. They were getting gaming experience truly unlike console or low-end PC gaming. By all means, let's have expensive AMD cards for even above $1000, but first, AMD needs to show value. Make the product attractive. PS5 consoles can be bought at 400$. If AMD offers just a slightly better upscalled image on the 400$ GPU, or their 900$ GPU cannot even push 3x as many fps compared to cheap consoles, the pricing acts like cancer on PC gaming. And poor old PC gaming can endure only so much.

MrCrimson42d ago

I appreciate your rant sir, but it has very little to do with gpus. It is the fact that the PS5 and Xbox are in end cycle before a refresh.

RonsonPL42d ago

Yes, but also no. AMD let their PC GPU marketshare to shrink by a lot (and accidentally helped the whole market shrink in general due to bad value of PC GPUs over the years) and while their console business may be important here, I'd still argue their profits from GPU division could've been much better if not for mismanagement.

bababooiy42d ago

This is something many have argued over the last few years when it comes to AMD. The days of them selling their cards at a slight discount while having a similar offering are over. Its not just a matter of poor drivers anymore, they are behind on everything.

RNTody42d ago (Edited 42d ago )

Great post. I went for a Nvidia RTX 3060Ti which was insane value for money when I look at the fidelity and frame rates I can push in most games including new releases. Can't justify spending 3 times what my card cost at the time to get marginal better returns or the big sell of "ray tracing", which is a nice to have feature but hardly essential given what it costs to maintain.

+ Show (1) more replyLast reply 42d ago
43d ago Replies(1)
KwietStorm_BLM42d ago

Well that's gonna happen when you don't really try. I want to support AMD so badly and give Nvidia some actual competition but they don't very much seem interested in challenging, by their own accord. I been waiting for them to attack the GPU segment the same way they took over CPU, but they just seem so content with handing Nvidia the market year after year, and it's happening again this year with their cancelled high end card.

MrCrimson42d ago

I think you're going to see almost zero interest from AMD or Nvidia on the gaming GPU market. They are all in on AI.

RhinoGamer8842d ago

No Executive bonuses then...right?

enkiduxiv42d ago

What are smoking? Got to layoff your way to those bonuses. Fire 500 employees right before Christmas. That should get you there.

Tapani42d ago (Edited 42d ago )

Well, if you are 48% down in Q4 in your Gaming sector as they are, which in absolute money terms is north of 500M USD, then you are not likely to get at least your quarterly STI, but can be applicable for annual STI. The LTI may be something you are still eligible for, such as RSUs or other equity and benefits, especially if they are based on the company total result rather than your unit. All depends on your contract and AMD's reward system.

MrCrimson42d ago

Lisa Su took AMD from bankruptcy to one of the best semiconductor companies on the planet. AMD from 2 dollars a share to 147. She can take whatever she wants.

Tapani42d ago

You are not wrong about what she did for AMD and that is remarkable. However, MNCs' Rewards schemes do not work like "take whatever you want, because you performed well in the past".

darksky42d ago

AMD prcied their cards thinking that they will sell out just like in the mining craze. I suspect reality has hit home when they realized most gamers cannot afford to spend over $500 for a gpu.

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210°

Microsoft clearly still cares about Game Pass. Exclusives? Not so much

Regarding Microsoft’s position in the broader game industry, it seems we have our answer: It’s now a publisher first, a subscription platform second, and a console hardware platform a distant third.

2d ago
darthv722d ago (Edited 2d ago )

when i hear people use the word "exclusive"... all I can think of is the princess bride: https://youtu.be/dTRKCXC0JF...

Christopher1d 21h ago

I would really like for you to expound on this comment.

I assume we both know what exclusive means, but what do you think it infers when utilized in the discussion of games now?

You have pure exclusives, only on one platform no where else. Then you have platform exclusives, available across a family of platforms (such as PS consoles or Xbox consoles). After that you have console exclusives, it's on PC and/or mobile and on a single console system. Then we have timed exclusives, those fall in one of the above but are limited in how long they will last as such.

Understanding that, why do you think the author doesn't understand the word "exclusive"? Do you think it's because everyone should know that games going to Xbox and PC on Day One is what we mean by exclusive now in industry related terms? Do you just ignore that there exist actual exclusives, especially on PC and Nintendo Switch?

Then let's go further in the article where the author said:

"Xbox hardware, and its attitude to console exclusivity for Microsoft-owned games remains ambivalent at best."

Is this the bit you are referencing? Is it a wrong statement? I feel that's up to opinion. But obviously they understand the discussion is about games going only to Xbox and PC. Do they not understand that games like CoD Back Ops 6, Sea of Thieves, DOOM, Fallout 76 being Microsoft developed titles going 'everywhere' they would have if owned by a third-party?

I think they do. And I think this is the crux of their opinion. I feel they are looking at all of this potential power Microsoft is wielding and how they are wielding it. They aren't taking those massive games and making them a foundation to sell their hardware. They're making them a foundation for selling their subscription service and leaving hardware to flounder with no similar titles that would sell the hardware. Sure, there are a few exclusives, but they are going to PC. And that's always going to hurt them in the discussion of 'hardware support'. And now with these latest games, with more games going to more places than just PC, is it not an accurate statement to say that Microsoft's focus is on Games first, subscription second, hardware somewhere down the line in third?

Would like to hear your response. Thank you.

2d ago
XiNatsuDragnel2d ago (Edited 2d ago )

I swear xbox is a service now imo

2d ago
Aloymetal1d 21h ago

More like an afterthought. Not even a service. Most gamers around the globe don't care about any of the green ''offerings'' and now that they're going full 3rd party even less.