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Russia Appears To Be Using Its Army of Trolls To Peddle Its Version of Esports

The infamous Russian army of trolls appears to be involved in a massive spamming operation to promote the embattled country's version of Esports via a massive gaming tournament backed at the highest levels of the government.

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IGN Instructed & Offered Prizes for Crowd to Cheer During Phil Spencer and Other Live Interviews

During the IGN Live interview with Phil Spencer, the crowd cheered even if the topic was about closures, and its because they were told to.

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Community16h ago
GaboonViper17h ago

A very "slimey" thing to do right Phil???

Anyhow ive never trusted IGN, corrupt to the core.

Killer2020UK16h ago

And now they own a load of other gaming outlets. Sucks for the consumer

roadkillers16h ago

It's not scummy... how is this any different than any late night talk show for the past 60 years. People are cued when to cheer, partially artificial I am sure. It's also good for IGN, last thing they want is THEIR show to be a dud.

I would definitely do it if I owned IGN, especially getting someone huge like Phil.

S2Killinit15h ago(Edited 15h ago)

I’ve been saying for years that IGN is MS’s mouthpiece.

fr0sty15h ago

@roadkillers... I dunno, maybe because late night talk shows aren't asking people to cheer for hundreds of people losing their jobs?

ravens5214h ago

Late Night Talk Show vs Consumer Showcase/Interview. How are you even putting them in the same category. One is for pure entertainment the other is an interview based on a product.

PRIMORDUS13h ago

And how much is MS worth? 3 trllion and Phil the piece of shit saying "the closures are very hard, but needed for sustainable business" Really? Your worth 3 trillion and the closures were no where near necessary. I don't know about you but I want this asshole to just leave and resign. He's just cancer to the industry.

jjb19817h ago

Roadkillers can't wait to have huge Phil. It makes sense.

+ Show (4) more repliesLast reply 7h ago
porkChop16h ago

It's crazy. Some of the top people at IGN are really great, but the organization as a whole just continually finds itself in controversy.

Lightning7715h ago

It's all for recognition and publicity. Which doesn't work. It was all staged and disingenuous.

Hard to trust anything IGN does especially now they have a monopoly.

VenomUK6h ago

I’ve watched the clip. To be fair, whenever you are hosting an event with an audience it’s standard to hype them up as a reactive audience is better for the energy in the room which translates well for viewers at home. It’s the reason comedians have warm up acts and TV shows too. I don’t think at any point there was an instruction from Microsoft to do that. This narrative is silly.

What I would focus on is this IGN pandering event not being live, in front of a specially selected audience and fanboy presenter Ryan McCaffrey who asked lowball questions and didn’t really follow up the difficult topics with any bite- this was a lack of integrity.

crazyCoconuts16h ago

Hard to trust the integrity of the reviews when they are caught manipulating their audience

-Foxtrot14h ago

Now that IGN owns a lot of sites now it’s hard to trust a fair few

Aloymetal16h ago

And some get triggered when we call on their BS and state the obvious. Anyone with half a brain knows the gaming media is biased as heck. It's been like that since forever and the sad part is they will gladly do it for free, anything to help their preferred and irrelevant brand.

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Jin_Sakai16h ago

Should be laws in place against these form of actions. Same goes for all the fake 5 start reviews for receiving free items. You can’t believe anything you read or hear anymore.

porkChop15h ago

In journalism school they straight up taught us to never take free products, swag, food, etc, even if there are no strings attached. Even if someone doesn't realize it, and no matter how far removed the swag is from what you're covering/reviewing, free stuff does affect how you perceive the company and its products. It tricks you into feeling more positive about things.

Petebloodyonion15h ago

How's this Phil doing?
Was Phil in charge of the 3-day fanfest called IGN Live 2024?

https://www.ign.com/article...

OlderGamer175h ago

Every time i see a comment from Peterbloodyonion i know what coming.. defend MS, Xbox and Phil.. Never i have seen a remark of any kind of negativity, not once...that says enough...

Chevalier12h ago

Personally IGN=IGNore

Can't spell IGNorant without IGN

babadivad11h ago

When they're "professional critics" console war on Twitter, you should know not to take them seriously.

Sonic18818h ago(Edited 8h ago)

I never trusted IGN or fanboy Ryan McCaffrey 😁

+ Show (7) more repliesLast reply 5h ago
Snookies1217h ago

Just reading this headline alone made me feel grimy. Disgusting, all around. Haven't trusted IGN since over a decade ago, so this isn't really surprising to hear.

Leeroyw11h ago

IGN lost a lot of credibility a long time ago. Now they're running on fumes.

MrDead3h ago

MS are buying up the industry so you need a compliant media to tell you how awesome consolidation and mass layoffs are... and they know MS is IP hunting too, they will be cut off from review copies of some of gaming's biggest IP's if they don't play ball.

peppeaccardo1h ago

The only way they can rise excitement in a crowd is paying for it. LAMENESS is MIcrosoft best product to date.

Skuletor16h ago(Edited 16h ago)

I think that kind of thing night be standard. I once was in the audience for Wheel of Fortune and there was a guy that briefed us before the show on his hand signals, when we were supposed to react/applaud and stuff like that and we were told to check under our seats because one of them had a prize underneath it.

Edit: Okay, read the article, this was definitely some slimy behaviour by IGN and it sounds like it wasn't just on the behalf of Xbox either.

Also, since IGN bought Humble Bundle years ago, they stopped occasionally giving a game away for free during certain big sales events etc, screw IGN.