This isn't the first time the beverage brand is going after a dev for using the word.
Another brand I won't purchase due to shady practices.
Well, same for me. And it was my fave energy drink but this is just stupid af.. Cant support stupidness.
I recommend Zoa, an energy drink that I get at Costco, if you're looking for a new option.
Very petty for monster Energy to do this.... So the next time I drink one of their ridiculously delicious flavours, I will definitely drink it with mild disappointment!
Wasn’t it shady when they released the drink knowing how extremely bad it is for people. It’s like now becoming mad at cigarette companies.
That too, @roadkillers, and their symbology is questionable as well, but that's another story. I just don't like when companies behave like this. It's pissy.
All energy drinks are bad, regardless.
^ No kidding, but even drinks like Gatorade that played it off as “you need to drink, athletes sweat this”. Gatorade launched a protein bar, that is some of the worst food for you. I wish there was a health precedence on these items..
Lol. Im still confused how brands can even use such common words/names and make it into their own brand. That obviously means things like this will happen.
Same. I don't expect they can make it stick and I actually wonder if the whole thing is just some dumb publicity stunt. It might be that it works out cheaper to go the court route (and fail) than to buy all those column inches and all that air time for your product. If that's the case I just hate them even more for gaming the system and taking consumers for mugs.
It probably wouldn't in the long run, but Monster can drag it out and outspend an indie gaming dev.
Apple has left the chat Lol
This is how trademarks work. If consumers associate “Monster” with Monster Energy Drinks, then Monster has a protectable trademark. Monster has its name on a series of terrible motocross games, so it is in the game space.
You know when you mention the word monster I picture a creature that scares people not an energy drink. There is nothing wrong with the word monster unless you are implying the energy drink then I can see why it would piss them off.
I can't stand these giant freaking companies that threaten lawsuits over nothings. Oh yes. People will totally mistake this random horror game with your freaking energy drink, you dips. I thought Bethesda going after Mojang over using the word "scrolls" was overstepping and dumb. This is legitimate idiocy.
They're also not allowing them to use a logo with green and white colours? Like wtf? I literally just drink Monsters with blue and orange logos (mango flavour) so why the F should they be worried about logo colours? You Americans give too much freedom for cases like this to be a thing!
Yeah freedom is overrated. And since we invented freedom, we take full responsibility. Our bad yo. Please continue to support our darling companies though for they know not what they do. They’re feral with freedom.
ah ignorance, you're sweet sweet trademark. Keep being you, uneducated internet stranger!
An insult based entirely on a presumption? Sounds like slander to me. You’ll be hearing from one of my many lawyers about this!
"It also forces us to agree to never use a green & white logo on a black background for any game we ever make. So they own the colors green & white too apparently," Livings Tweeted, revealing more of the brand's demands. Dude... This story just keep getting more and more insane... How is it possible that Monster is able to even pull these kind of stunts?
Almost as bad as “king” and “saga” 😂 and it’s always gross drinks like monster. Get lost I say.
I could maybe see an issue if they named the game "The Energy of a Monster", or something more precise like that....but just using the word anywhere in their title as a standard dictionary word??? Ridiculous! Did Rockstar Energy Drink and Rockstar Games have anything similar to this go down with one settling with the other? Or is this just a Monster Energy thing?
So why not go after monster hunter as well? Does Monster only go after the ones that may not have the funds to fight the claim? Although they went after Ubisoft so who knows?
For a moment, thought they were trying to sue Kojima Productions.
Monster drinks are cancer.
Does this company own the word "monster"? How come they don't go after Capcom for using the title Monster Hunter?
Because Capcom actually has the money to fight them without the risk of going bankrupt.
So stupid. Shame on monster energy drinks.