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Microsoft reveals how much money Game Pass actually makes

Microsoft has revealed Game Pass earnings data to Brazilian regulators to help build a favorable case for the upcoming merger with Activision-Blizzard.

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tweaktown.com
Jin_Sakai948d ago (Edited 948d ago )

“Xbox Game Pass generated $2.9b revenue in 2021”

I can only imaging what they’d make when Activision/Blizzard games hit the service!

sparky77948d ago

Wow that's a lot of $1 subs if true.

I guess it really must be profitable already.

abstractel947d ago

Profitable? How much of that money is going to all the game developers they must be paying? That's what I'm curious about.

Lifexline947d ago

Yeah and this isn’t even including the pc game pass which I’m sure is a good chunk as well.

Game pass is the future they have around 20 plus subscribers and are making that much no wonder they are really going all in with it.

MrBaskerville947d ago

I guess you could hire 500 gamedevelopers for around 189 million dollars a year, don't know how many they have, probably 1-2000. Rough estimate based on my own salaries in the business. So that's probably feasible, question is what the upkeep is for the service is. I would suppose that there's more to it than hiring developers.

FPS_D3TH947d ago

Damn people still refusing to subscribe unless the pass is $1? Lmao can’t imagine being that poor while taking gaming this seriously

Michiel1989947d ago

@Mrbaskerville an average of about 380k per year per head? damn son

MrBaskerville947d ago (Edited 947d ago )

@Michiel1989
Danish wages. I might be going a bit high, it's possible that danish wages are higher than us, because stuff is expensive af around here and we pay lile 40% in taxes. So perhaps it should be divided by 3 or something. Dunno, what's the average pay of a gamedevloper in us?

Just calculated, 380k pr year is a pretty low yearly salary around here. An entry level game developer would get something in the ballpark of 470k around here.

zekk947d ago

While revenue is great (ability to collect on what is owed). But that doesn't mean that they are making a profit. Revenue does not take into account the liabilities (what is spent).

strifeblade947d ago

So your saying they have 250 million subscribers at 1$ each for a year? Last I checked the subscriber count is 25 million plus. Lot of an chair analysts here who don't know how to count.

fr0sty947d ago (Edited 947d ago )

Microsoft is inching towards not having a need to sell hardware anymore, and just becoming a gaming service. I called it years ago. Look at how much they make (lose) on hardware vs. their services, which are the only profitable part of the Xbox division.

That said, it's also the beginning of the end of dedicated consoles... I still see it taking another 10 years or so, but before long all these game publishers will just be rental services, and you'll be able to play them all on just about anything. As much as we'd like to see them keep selling dedicated consoles, the money doesn't justify it as streaming tech improves over the years.

+ Show (6) more repliesLast reply 947d ago
purple101948d ago

At the exchange rate to UK pounds and taking at full price of £14.99 a month, that's

fourteen million five hundred thousand subscribers.

Impossible to know how many or what percentage are on a 1£ free trail ) exploit / conversion from gold when they had that offer Vs what percentage are actually paying the 14.99. so could be more than 14mil subscribers. Maybe 20mill.

Interesting though as those cheap conversion tricks run out how many will keep paying the full price.

Knushwood Butt948d ago

It's £14.99 a month in the UK?

I paid just over that to upgrade from PS Plus to Extra for a year.

Orchard948d ago Show
Orchard948d ago Show
Crows90948d ago Show
Mr_Writer85948d ago

@Orchid
"Making 3bn a year in 2022"

$3b in revenue is impressive.....But it's not profit, how much of that $3b was spent on acquiring games to its service?

Game Pass is great value for gamers, only a fool would argue different.

But is it sustainable? What happens when prices go up and sub numbers fall? What's the next step?

I believe that MS will bow out of the console race in the future, they may produce a "fire stick" for games, but I believe the end game is to be the Netflix of gaming.

I wouldn't be shocked if MS not only bowed out of the console race, but also eventually released an app on all platforms including current rival consoles.

Orchard948d ago Show
The Wood948d ago Show
CaptainHenry916947d ago (Edited 947d ago )

And don't forget a lot of the subscribers don't pay each month. They wait until a game they're interested in gets on GP and sign back up. I'm one of them. Last game I played on there was Gears 5 and Ori. The next time I activate my subscription will be for Starfield. I'm willing to give that game a try on PC GamePass. Not to mention sometimes I use my Microsoft reward points to get free months without paying anything

purple101947d ago

Sorry it's 10.99 month UK. And 15 USD.

You can also save if you buy a 12month pass at a time. But one point stands which is how many keep it going after initial conversion tricks or free trials.

Orchard947d ago (Edited 947d ago )

@CaptainHenry "And don't forget a lot of the subscribers don't pay each month."

3bn dollars says otherwise.

3bn also completely kills the argument about how 'most people subscribe for $1/month' or 'most people get it free via Bing Rewards'. You can't make 3bn in revenue if people aren't paying.

@TheWood "Its weird the guys in last place continually profess the guys in ahead of them should follow them."

But... the guys ahead of them DID follow them. the new PS+ is a reaction to GamePass.

Knushwood Butt947d ago

So paying a premium to get some (quantity and quality unknown) games day 1 on gamepass.

Isn't that the same as pre-ordering new releases, knowing they'll drop in price fairly shortly after release?

MrBaskerville947d ago

I've only paid for 1 month this year, have had atleast 6 months of trials.

Lightning77947d ago

They have 25 million subscribers reported in January.

PapaBop947d ago

Where did you get the 14.99 from? I have game pass on PC and it's less than £11 a month.

Crows90947d ago

@orchard
The new ps plus is not a reaction to gamepass.

Gamepass is a reaction to ps now and a deep realization that games barely sell on Xbox anyways.

Ps now existed before gamepass and therefore no iteration of it can be a complete reaction to a future product.

Mental gymnastics is strong with this one.

+ Show (17) more repliesLast reply 947d ago
Babadook7948d ago (Edited 948d ago )

Figuring how much it made was always trivial. The unknown factor is 'how many millions does it cost?'

RangerWalk267947d ago

Not sure how you're getting down votes. You simply made a statement about the success of Game Pass 🤷🏽‍♂️

RAF-TECH947d ago

You can’t say anything bad about game pass when the competitor is literally trying so hard to copy it…….

Silly gameAr947d ago

Which competitor is that? The one that just combined 2 services they've already had for years?

Christopher947d ago (Edited 947d ago )

Ugh. This is so monotonous of arguments in this day and age.

Sony started with PSNow in 2014. The first of its kind of streaming/downloading game subscription service from a console manufacturer.

GamePass came along in 2017. It became a better offer than PSNow w/day 1 games but didn't have as many games offered under it.

Sony updated PSNow to what it is now with more day 1 games, cheaper price than GamePass, and still more potential games overall.

Did GamePass invent the wheel? No.

Did Sony update because of GamePass? Yes.

Both evolved. Simple as that.

This argument over who was really first (it was Sony) or who is copying who (both are because that's how competition works) is dumb.

KillBill947d ago

It would depend on how many more subscribers they see. ABK will be earning even outside of Game Pass offerings.

Terry_B947d ago

“Xbox Game Pass generated $2.9b revenue in 2021”

Captain Basch lives! Thee Captain Basch fon Rontzenburg! ;-)

+ Show (4) more repliesLast reply 947d ago
Abracadabra948d ago

That's a lot of money for revenue... but it would be interesting to see the profit.

Knushwood Butt948d ago

Yes.

Surprisingly few people seem to understand the difference.

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Michiel1989947d ago

@again you're implying one of the biggest companies in the world doesnt analyze their products? just a whole division by itself?

948d ago Replies(6)
darthv72948d ago

Its like understanding gross pay vs take home. When you apply for a loan, they always want to know your gross income, not what you bring home after taxes and deductions.

n1kki6947d ago (Edited 947d ago )

Because when you are taking out a loan they can get to that number using your credit report and evaluating your expenses. Jesus Christ. This isn't that hard people.

Hofstaderman948d ago (Edited 948d ago )

Agreed. Profit = Turnover minus money Microsoft paid to have the games on the service. It’s definitely not 2 Billion.

What I’m interested in is how much were developers paid to have their product on GamePass and how much copies they actually sold after having their game placed on GamePass. That too in the case of multi platform games how many copies were sold on the PlayStation platforms. That would be very telling.

NotoriousWhiz947d ago

It would be very telling, but there is no way either of them gives us that information. Best we can hope for is that it comes out in court for some reason.

tay8701948d ago

yah profit is what matters. how much did their studios spend this yr? i was expecting more revenue honestly, but there are probably alot of those cheap $1 subs.

oof46947d ago

2.9 billion of them, to be exact. (Eye roll)

ABizzel1948d ago (Edited 948d ago )

Well I assume it's safe to say GamePass is profitable, it's just the return on profitability isn't nearly as high as Software sales have been for some publishers which is clearly why Sony and Nintendo have no desire to follow this path.

GamePass has around 6 games per month, so AT WORST breaking even would mean spending around $40 million per game added to GamePass which they clearly don't. Based on previously shared information $1,000,000 is a higher average that indie games get paid to be on GP, and with a focus on 1 AA game per month, I'd say a the average month for GamePass pays out about $20 million per month MAX for games. If a AAA release gets thrown in then maybe add $50 million onto that month (we'll say 4 AAA releases per year). That's $440 million paid out per year, and we can round up to $500 if some major 3rd party release(s) didn't want to join GP, so MS had to pay more.

That's $2.9 billion in revenue, drops to $2.4 billion and then you have to take marketing, servers, employees, etc... out of the budget, but even still an absolute worse-case scenario that would be the remaining $1.4 billion, and therefore, GamePass should easily be making $1 billion in profit IMO after all expenses as a worst case scenario. Which honestly isn't bad.

But again it shows why Sony and Nintendo won't do this. They have some franchises that earn $1 Billion or more on a single release.

LoveSpuds947d ago (Edited 947d ago )

Wrong comment chain, deleted.

GamingSinceForever947d ago

So let’s say they were making $1B per year. For that reason I can’t see them making COD exclusive anytime soon because they spent almost $70B on the Activision deal and the shareholders want to see an ROI sooner than the next 20 years or so.

ABizzel1947d ago

@GamingSinceForever

There's two things wrong with that.

1. Microsoft bought Call of Duty, not Xbox. Xbox as it was from the original, 360, and XBO are dead as a brand. The Series Consoles are Microsoft platforms, not Xbox platforms. So MS has no issue taking a loss if need be in order to help facilitate a monopoly-like structure in the future if possible.

2. They expect to see a huge boost in GamePass subscribers if/when they bring CoD to GamePass. There would likely be an increase of 5m - 10m subscribers moving to GamePass for CoD, which again would increase revenue, and more gamers could very well consider GamePass as time goes on if they put CoD behind the paywall getting them up to 20 million new subscribers.

3. CoD won't likely be an annual release under MS, and as a result they likely aren't going to keep the majority of teams working on all these annual CoD titles. I wouldn't be surprised if they have Warzone as the main CoD multiplayer from now on, and just release traditional CoDs every 2 - 3 years. That would save them billions in development cost, and Warzone would print money anyway.

So more subscribers and income from GamePass, along with lower developer cost and savings would allow them to on paper hit that goal.

n1kki6947d ago

You are grossly underestimating marketing, servers, employees, etc...

Mix in game pass deals and it gets way higher.

For example netflix turns 5B profit on 30B revenue. You are trying to sit here with a straight face and tell me MS is on a 30% profit margin with GP already?

Last year they didn't even report profit or margins an gaming separately, I was mixed in with the following

Windows OEM Pro revenue growth
Windows OEM non-Pro revenue growth
Windows Commercial products and cloud
services revenue growth
Surface revenue
Xbox content and services revenue growth
Search advertising revenue, excluding TAC, growth

https://www.microsoft.com/i...

They were however excited about a 10% margin

+ Show (1) more replyLast reply 947d ago
MrBaskerville947d ago

I guess there won't be any profit until they exceed the price of all the studios they bought. Probably gonna take a couple years to recoup the price of Activision.

TheGreatGazoo30947d ago

MASSIVE AAA games cost $100-$150 miion to make (total over 3-5+ years)... So $2+ billion covers the cost of roughly 20 of those games per year (including marketing). Obviously many AAA games cost in the 40-50 million range to produce. RDR2 was over $300 million but that's rare.

Its easy to see why companies love subscription models. Easy, predictable, revenue to fund content.

crazyCoconuts947d ago (Edited 947d ago )

Indeed. Also, I believe "faturamento"/gross revenue can include discounts, so all the super cheap upgrades to get game pass for multiple years and $1 promotions would show as full price in revenue. If you take the ~$3B / 18M estimated subscribers, you get a number that's pretty close to "list" price of ~ $14/month, so I'm guessing that's how they're reporting it. So in short, that number is highly suspect when discounts are taken into account...

+ Show (6) more repliesLast reply 947d ago
Orchard948d ago

Pretty impressive numbers - almost 30% of their overall revenue. And that number doesn’t even include PC subscribers - only console.

I’d be interested in seeing the profit margins (although I get that Cade wouldn’t be interested in that when trying to determine market share) - profits must be good though, there’s no way the catalog costs anything close to even 1bn.

There are some legs on this GamePass thing.

gangsta_red948d ago

"There are some legs on this GamePass thing."

Agreed, how long has GP been running strong now? Still waiting to see when it's not sustainable...

Orchard948d ago (Edited 948d ago )

5.5 years it looks like. Still blows my mind that it’ll have everything Zenimax and Activision in it going forward.

Also, clarification on my above comment - 20% not 30%. Cellphones are hard.

EvertonFC947d ago

It's not been sustainable since it came out, it's just MS are willing to bleed money from there 2 trillion they have in the bank until subs are 50m/100m when it is profitable.

947d ago
mkis007948d ago

Still blows my mind that it’ll have everything Zenimax and Activision in it going forward.

Why have they still not added skyrim anniversary?

Orchard948d ago

You'd have to ask Zenimax/Microsoft that - but I suspect it's probably related to some legacy licensing.

And yes, Zenimax and Activision games going into GP day 1 is huge.

n1kki6947d ago

They are paying the salar for 23 studios to operatate. Its poinless to speculate. Wait for the annual report. The overall gaming number is what is important here. But the expenses for a studio, plus marketing is not cheap.

rlow1948d ago

I figured that they would be doing well and I imagine they are making a profit from those numbers. Especially since those numbers represent just one quarter. But without more info it’s anyone guess.

lodossrage948d ago

Sustainability and profitability aren't the same thing.

Even last November Microsoft admitted as much:

https://www.essentiallyspor...

But to be fair, that was literally almost one full year ago. But the fact that they can tell us how much revenue they made without saying if it's profitable or not leaves me to believe the profit isn't there yet.

Crows90948d ago

If there was good profit they would've mentioned it. They didn't. As usual they mislead.

oof46947d ago

They aren’t “telling” us. This is from the CADE report.

Deathdeliverer948d ago

I said it a while ago, this is just a refresher for it to stay at the forefront. The price hikes will be swift and they will be constant. Think of the money they spent on Bethesda and what they are spending on the pending Activision. Let’s say realistically, after all the bills are paid, they take home 30%~50%. We will give it the very unlikely 50% as the true take home. Thats 1.5b. Cool. They will get their money back on the Bethesda deal in a few years and that’s not even putting anything down on the Activision deal. By the time Activision is paid off and out the red with everything going to game pass it will be YEARS. So how do you, as a business, increase the rate at which that bill gets paid back? You guessed it. US! I can already see the email.
“We have increased our day one offerings and are providing experiences you cannot get anywhere else. With that in mind, we have kept our price the same since the launch of the program but unfortunately this is no longer feasible to continue offering the exclusive services we provide. Starting on XXX prices will raise from $14.99 monthly to $24.99.”

Watch what I tell you.

947d ago Replies(1)
oof46947d ago

Fear mongering and whataboutisms. If they raise the price to the point people don’t see value in it, they’ll unsubscribe. It’s not that hard.

Deathdeliverer947d ago

@oof46

Subscriptions condition you to over look them. Why do you think there’s so many apps and services trying to help you find all your subscriptions? It’s people, like my wife, that are so conditioned that she’s so used to having what she’s subscribed to that value isn’t even considered. It’s regular now like the light bill or the mortgage. That’s what conditioning is. The people that have very little disposable income as is will definitely be at a crossroads. People that can afford a few trips to a fast food joint and little splurging are the ones that will convince THEMSELVES they need it because value is secondary. To be honest you seem like you are already deep in sub territory lol.

oof46947d ago

Nope. You’re generalizing and using false equivalencies. When they tried to double the price of Xbox Live, people spoke up. If they had kept it, the numbers would have plummeted.

What is true for your imaginary wife and others is not true for the vast majority. If they raise the prices, and I and others don’t see the value, we’ll unsubscribe.

Either that or everyone will go on the $1 deal, which is another generalization the CADE document has debunked.

JEECE947d ago

They will raise the price, but it will be more incremental than that. Like it will change from 14.99 for a month to 19.99. They saw what happened when they tried to raise the price for Gold all at once, so this time it will be little increases here and there.

Deathdeliverer947d ago

That very well may be. They might give it a little increase every year. 5 at a time. Keep in mind though that these are the same people that tried to DOUBLE the price at once last year. That’s what caused the outrage. They wanted to start cutting into that deficit IMMEDIATELY. That’s why I feel like it isn’t beneath them to do a bigger increase at once. Faster that price goes up, faster that return is made.

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