EA Files Patent For In-Game Content Generated Using Player Behavior

From Exputer: "Patents filed by large cooperations like Electronic Arts are an ideal way to determine a company’s next venture. The behemoth company includes alluring IPs, but it is exploring some visionary concepts behind the public curtains. EA has recently published a new patent dubbed “PERSONA DRIVEN DYNAMIC CONTENT FRAMEWORK,” which is looking to alter the entire gaming landscape.

EA will use the new framework to utilize players’ in-game data, such as gameplay information, to revolutionize “content generation” and “product recommendations.” The patent cites, “A persona system determines a player persona for a player of a gaming system based on gameplay information for the user and, for example, performs dynamic content generation or additional product recommendations based on the player persona.”