Why Everyone’s Suddenly Obsessed With A Two-Year-Old Game About Action Figures

Kotaku : Hypercharge is already out for PC and Switch, but you wouldn’t know it from the studio’s marketing

[peppeaccardo]

Not me ... next ...

[Orchard]

This game is everywhere lately, so what they're doing is working for them - and getting this kind of publicity as such a small team is near impossible. Kudos to them.

[BrianOBlivion]

"Everyone’s Suddenly Obsessed" ??
"game is everywhere lately" ??
Sounds like an attempt at creating hype where there is none.
Never heard of it. Not interested.

[Vithar]

This^ lol

[kneon]

This is the first I've heard of it, still not interested.

[Orchard]

It's been all over gaming Twitter, Reddit & YouTube. Even prominent industry figures like Cory Barlog and Geoff Keighley have been tweeting about it.

[gold_drake]

first time ive heard of it.
looks fun tho.

[fitofficial]

This totally organic and in no way shady article from [outlet] talking about [game] is clearly due to excitement and how good [game] is! Everyone is obsessed and in no way is this article from [outlet] suspect by any means.

[jznrpg]

Everyone is not obsessed , it’s a 2 year old game getting a port . Xboxers just don’t have much to look forward to the last however many years and are overhyping a 2 year old port -

[EvertonFC]

Well I have notifications on for Geoff on twitter and pretty sure he's never mentioned this game ?

[porkChop]

It's working. I believe they had a big content update earlier this year, and the game is coming to new platforms. Makes sense to treat it almost like a relaunch. I'm considering buying it because it does look really fun.

[Godmars290]

Thought this was some indy studio Twitter-begging to b bought by MS. To make their "new" game to be an Xbox exclusive.

[ZwVw]

Of course you would. Seeing as how MS stays rent free in your mind 24/7.

[Godmars290]

The literal post on my feed:
"Hypercharge | Xbox Players, Sign Up (Check Bio) 👇
@HyperchargeGame
·
Jul 3
dear Xbox fans,

positive vibes. let's make this tweet go viral!

we are five adults who are making our childhood dream game where you play as "action figures"

✅RT and RT some more!

If you'd like to become an action figure on the Xbox, sign up here: https://signup. playhypercharge.com"

[iplay1up2]

Never mind.

[Orchard]

@Godmars Or perhaps they're just marketing their game? (Rather well I must say).

They tweet near identical things for PS:

https://twitter.com/Hyperch...
https://twitter.com/Hyperch...

Doesn't mean they want to be acquired; it means they want people to acquire their game.

[gangsta_red]

Exactly. Even the tweet Mars replied with doesn't indicate or even imply they are "begging" to be aquired, once again, just another bad take.

[Godmars290]

@Orchard:

"we are five adults who are making our childhood dream game"

Kind of hints at an indiy group in the middle of making something vs marketing something finished a couple of years ago. Is something even Kotaku points out.

[sourOG]

First person. Bummer. That screenshot looks cool.

[isarai]

As far as i've seen you can switch

[porkChop]

I've seen 3rd person gameplay as well. You can switch.

[MIDGETonSTILTS17]

That trex is straight Horizon.

[porkChop]

Horizon invented robot dinosaurs?

[MIDGETonSTILTS17]

Can you name another robot trex with rocket launchers on its back?

[porkChop]

Bro. The Transformers G1 Dinobots? Or the myriad of kids toys over the decades? This isn't a new concept.

[Good-Smurf]

Honestly I never heard of this game before.

[hombreacabado]

everyone? ive never heard of it.

[MightyHealthy]

If a game is good, its good, doesn't matter if its 10yrs old

[jznrpg]

Marketing