EA Claims Wii Graphics Not ‘Broadcast Quality’ After Misleading Ad, Reports UK Board

Controversy regarding a recent television ad for Tiger Woods PGA Tour 09 has reportedly led publisher EA to claim that visuals produced by the Wii aren’t suitable for broadcast, according to the UK Advertising Standards Authority and Eurogamer.

The ASA stepped in after it found the advertisement "misleading." The spot in question showed Tiger Woods using a Wii Remote to play Tiger Woods PGA Tour 09, though game footage was pulled from the more graphically advanced Xbox 360 version.

The end of the ad stated that the game was "available on all formats." While EA has yet to issue a public response, the ad authority offered a second-hand explanation.