Analysis: Data Suggests Band Games Not Declining
Looking at video game software sales over the past few months, one of the most closely-watched genres has been the band games — analysts, retailers and other industry-watchers just can’t tell if it’s still the hot cash cow it once seemed to be.
Suspicion that the band game genre is "softening" began when the sales pace of Guitar Hero: World Tour was not as brisk as its predecessors’. GameStop CEO Dan DeMatteo recently told Gamasutra that the music genre appears "softer" than in previous years, and EEDAR’s Jesse Divnich went so far as to call band games a passing "fad."
DeMatteo and Cowen Group analyst Doug Creutz agreed that the slow pace of World Tour band kit sales might have to do with supply constraints and not lackluster demand, but Gamasutra decided to check in with Edward Hunter, director of gaming solutions at ComScore, for another metric.
