GoodHousekeeping turns to casual games
North American magazine and leading lifestyle brand GoodHousekeeping and rejuvenated the games section of its site with a selection of casual Flash titles as it looks to boost the community credentials of its online following.
Developed by Arkadium, the new site section is designed to enhance consumer’s experience of the site and to encourage return visits – though it also gives publisher Hearst Digital Media another avenue for bringing advertisers to the site.
"Casual gaming is a trend," Hearst Digital Media’s VP of content and business development Chris Johnson stated. "People like to take a break for five or ten minutes and come back to whatever they were doing before."
Eight of Hearst’s 23 web sites and nine mobile sites now offer casual games, which are supported by high-profile advertising partners such as Tampax and Clearasil.
