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Sega Exploring Strategic Partnership With Microsoft to Produce Games in Azure-Based Dev Environment

Sega announced that it's exploring a strategic partnership with Microsoft focusing on the use of the Azure cloud platform.

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Sonyslave377d ago

So it has begun 😆😆😆 i dont care have both systems.

blackblades77d ago

This guy thinks Sega and Xbox is joining forces lol. Its Sega and MS difference do the reading.

ColtPSSX77d ago Show
Lightning7776d ago

They are joining forces, you should try reading.

Darkborn76d ago

Sony has a deal to use the Azure servers. Is Microsoft buying Sony?

darthv7276d ago (Edited 76d ago )

Ehh... it could lead to something like that down the road. I think there were some on here saying that a US company cant acquire a JP one but if a partnership exists first, and for a period of time... then maybe an acquisition could be allowed under JP law. It would have to be something both parties agree to. Sega would have to have been partners for a certain amount of time and then accept an offer to be acquired by MS (if that were the case).

For now its just a pretty straightforward partnership of Sega using MS tech to host and help produce some new stuff they have had ideas about. I wouldnt read any more into it than that. Lets wait and see how things unfold over the next year or two.

CrimsonWing6976d ago

Yea, it goes to show that some people don’t realize MS does more than just Xbox.

FanboysKiller76d ago

It's microsoft, they wouldn't jump the guns right after it.

jukins76d ago

Sony actually doesnt have a deal. The companies signed a memorandum to explore the possibilities back in 2019 basically what sega and microsft are doing now exploring possibilities

+ Show (4) more repliesLast reply 76d ago
EvertonFC77d ago

It's a MS cloud azure partnership not a buyout ffs 😂🤣 simlar to Sony partnership with MS on AI learning and the cloud.

staticall76d ago

@Lightning77
No offence, but either there's something wrong with your reading comprehension or you're dreaming.

This is the first sentence on Sega website:
«SEGA Corporation (hereinafter referred to as "SEGA") and Microsoft Corporation (hereinafter referred to as "Microsoft") have agreed in principal, a strategic alliance that explores ways for SEGA to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform.»

«explores ways for SEGA to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform» - Sega makes games that utilize Microsoft Azure cloud platform. That's it.

It's same as Sony had an agreement to use Microsoft Azure - news.microsoft.com/2019/05/16/ sony-and-microsoft-to-explore-s trategic-partnership/ - i quote:
«Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services.»

That doesn't mean that Sony is developing a game for Microsoft. See?

And "Super Game" is an initiative, not game name or something, they just plan to make their future games focus on “Global”, “Online”, “Community” and “IP utilization”, nothing more. And Microsoft helping them with “Global” and “Online” parts of said initiative.

FanboysKiller76d ago (Edited 76d ago )

@staticall
"Large scale"
It's a ms terminology used to market their aquired studios for making their future games , they choose their words carefully to tune down what they're doing objectively to avoid conflicts between the community which will make them look bad.

Lightning7776d ago ShowReplies(2)
Abriael77d ago

Helpful link for those who don't understand what this means.
https://news.microsoft.com/...

Atom66676d ago

Won't help. People still don't understand what that prior deal meant, either.

Here's another one to remember: https://n4g.com/news/232403...

People have to see that MS's goals are bigger than getting exclusive SEGA games for the sake of console wars.

These types of partnerships will only continue to be the norm. For those previously confused or upset by Spencer calling Google & AWS their real competition, maybe this SEGA announcement helps them understand?

MS has an advantage here to secure more of these partners.

I can't speak to the differences in tech, but if I'm a gaming publisher and I had to choose which big tech cloud provider to work with, I'd feel like MS understands my business better than Amazon or Google.

VenomUK76d ago (Edited 76d ago )

Internet infrastructure is obviously a massive growth area as tech & software companies require deeper connectivity and there are only three businesses in the game; AWS, Google and Microsoft. MS is establishing its foothold in the market.

Sega is building what it calls a 'super game' and providing access of its games to a global audience, so Microsoft has been brought in to help with the cloud infrastructure. This is portentous sign of how publishers, not just the console manufacturers, see the need to make their products available with cloud access.

XiNatsuDragnel77d ago

I'm interested to see how this goes

Sciurus_vulgaris77d ago

Two Sega-owned studios, creative Assembly and Relic Entertainment have co-developed games for Microsoft in recent years. Creative Assembly co-developed Halo Wars 2 with assistance from 343i’s secondary team. While Relic Entertainment co-developed Age of Empires IV alongside World’s Edge.

TheColbertinator77d ago

Finally we get a new Jet Set Radio

MissAubrey76d ago

but smilebit is long gone tho so it may never he as good if it happend

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