During his annual State of the Industry speech, NMPA President & CEO David Israelite announced new enforcement actions being taken against rampant infringers in the gaming industry. Citing the enormous size of its user base – over 42 million active daily – he detailed the lengths Roblox has gone to avoid paying music creators who are a huge driver of its growth, as well as Roblox’s enticement of children to unknowingly commit acts of piracy without protecting them by fully licensing its platform.
Israelite explained, “They’ve made hundreds of millions of dollars by requiring users to pay every time they upload music onto the platform – taking advantage of young people’s lack of understanding about copyright – and then they take virtually no action to prevent repeat infringement or alert users to the risks they are taking.”
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Roblox is currently one of the most popular games of all time
This is why GaaS is being pushed so hard. More downloads in a week, than what 99% of games will sell their entire lifetime.