360°

Spencer on Why It Makes More Sense for Microsoft and Sony Than Apple and Google to Keep the 30% Fee

Phil Spencer explained why it makes more sense for Microsoft and Sony to keep the 30% fee on Xbox and PlayStation stores compared to Apple's iOS and Google's Android stores.

Read Full Story >>
wccftech.com
CaptainHenry9161662d ago

Most of the time Phil doesn't make sense that's probably why CrimsonWing said that.

NotoriousWhiz1662d ago

That's two that didn't read it.

CaptainHenry9161662d ago (Edited 1662d ago )

@NotoriousWhiz
It has nothing to do with me reading it. I'm just replying to Optimus comment and letting him know why Crimson probably didn't read the article.

NeoGamer2321662d ago (Edited 1662d ago )

I think that there are several fundamental flaws with the logic.

First, stores are maturing and over time there is less and less changes so they will get to a point of no more innovation. Thereby, not needing the development and becoming cheaper and cheaper to maintain.

Second, although I agree with the volume argument, gaming companies such as Sony, Nintendo and Microsoft rake in 100's of millions to billions of dollars each year from gaming. There is room for some trimming of profits to save gamers from having to go from $60 to $70 games.

Third, I think that the platforms should be allowing multiple stores on their devices. If I am on a Windows, MacOS,, Switch, PS, XB, iOS, or Android device I should be able to buy content and that content should be available on any of those devices I own. Stores should not be Device or OS specific. That creates a monopoly, where I as a consumer am strongly deterred from switching devices because of the cost it would be for absolutely no reason. I have a lot of movies and games I have bought, but switching away from my primary console platform and mobile platform does not at all make economic sense because the cost to switch all my content is way more then the costs to keep my primary platforms.

Fourth, Everything should be sold based on profiting from their costs. Selling consoles at a few hundred dollars cheaper then they are to build then recouping that cost through locked in services and more expensive games is ridiculous. Sell the device at $100 or $200 more then give me games and services cheaper reflecting their actual costs. It doesn't matter how they do things, they are targeting a ROI. Be upfront and make me pay based on the actual thing I am buying not a discounted device for more expensive software and services. All they are doing by using this model is making it seem cheaper then it really is.

Tacoboto1662d ago

First point - store maturity - irrelevant anyway and incorrect. The App Store undergoes major revisions every few years, PS Store just got a redesign and Xbox Store constantly gets UI changes.

Second - the only point worth making really. They have the headroom to improve goodwill towards developers and they actively choose not to.

Third - Multiple Stores for those reasons? Economic sense and a hobby 100% about being entertained don't go hand-in-hand. Windows exists for this already too; you'll likely never see Microsoft and Sony freely swapping licenses.

Fourth - This would crater the games industry and many more wallets. But really, based on the above, Windows hits all these boxes for you already

NeoGamer2321662d ago

First point.... Stores used to change every few months now they are changing much slower. So, you have proven my point on costs.

Third Point... Instead of looking at things on how can I benefit companies I am look at what benefits the people and consumers. Store competition would change the dynamic from "lock-in and milk" to "compete across". When I buy a PS for example, why can't I join XB Game Pass Ultimate, and buy my games on Steam? Any argument against that is arguing for companies not consumers.

Fourth Point... How would that tank the market? That is hyperbole. And Windows does not hit all the boxes. Windows is only one device type.... I want a store across all device types. I want to own an ipad tablet, Android phone, Windows desktop, and console (and I do).... But, I don't see any reason why I have to buy a game I really like on all or many of the devices if I want to play it. Spotify lets me listen to music on every device. Amazon allows me to shop for retail goods on every device. Why can't I buy games for all my devices? It is pro-company and anti-consumer forcing me buy a game multiple times to play it on different devices. Absolutely dumb.

Petebloodyonion1662d ago

1) Yes a store usually need investments at the start and investor hope to recoup and make money at later stage when cost for maintaining is reduced it's call a risk. If it was your store would you suddenly cut in your profit when you are making money because your initial investment are paying off?

2) There is room for some trimming of profits to save gamers from having to go from $60 to $70 games.
Are you directly paying the 30% fee? reducing the 30% fee would mean that the publisher would make more profit not suddenly give you a rebate. I don't see Assassin's Creed costing cheaper on Epic Games Store do you?

3) Does Steam allow different store on the platform? Does Amazon allow different store with your amazon subscription?

4) Is this not what they are doing? Buy the Serie X or PS5 500$ model and you will be able to buy from various outlet likes Gamestop, Wallmart, Amazon, etc. Or buy the cheap version where they take a huge hit and get stuck with the digital store only.

NeoGamer2321662d ago

1) Physical retail has this thing called competition. It costs 10's of millions to setup stores like Costco, Home Depot, Lowes, Wal-Mart, Target, Best Buy, etc. But I can goto any competitor and buy the products too. The problem with all the digital stores is where can I shop if I become disenfranchised with the Apple Store? Every store has risk but only digital stores don't have competition.

2) We are directly paying the 30% fees as they price the games to make a profit. There may be less sales if that fee wasn't there, but at the same time the price would be lower and companies would not be MSRP pricing and then discounting it to make you think it is selling cheaper.

3) That is my whole point. I envision a world where the Apple, Google, Steam, Microsoft, XB, PS, Switch, etc. stores are on all platforms. And when you buy something you have it across all platforms. If I get ticked at Apple and spent several thousand dollars at the Apple Store then, I switch to Android, I end up having to rebuy all the stuff I bought at the Apple Store. That is ridiculous and discourages me from switching.

4) No, the hardware vendors either barely break even or take a loss on all the devices, then they make back the money plus on software and services. Part of that 30% profit for each game sold is how they justify building the hardware to begin with.

lelo2play1662d ago

They can give any excuse they want, but 30% fee is absurdly high for any store. It's just plain robbery.

nickanasty2061662d ago (Edited 1662d ago )

I mean the true cost is passed on to consumers, so none of us should be ok with this. In the end it is consumers making up for the large chunk any of these digital storefronts are taking, hence 70 dollar games.

Charal1662d ago (Edited 1662d ago )

This is a little bit naive I’m afraid.

Games prices will not change for end consumer whatever is the revenue model of these stores. It is only a balance about who will get more and less money between dev and editors.

Did you see any price drop on Apple store when Apple lowered their fees? I don’t think so.

I generally does not like this kind of discussion from actors of the industry, as they can say whatever they want with little chance from our side to completely understand or being able to verify if what they say is true.

Plus, devs or editors representatives talking about prices and fees are certainly trying to influence to get a bigger part of the pie, not to sacrifice anything in consumer interest.

As an old gamer, I am still amazed to see it is considered normal now to pay full price for digital game vs retail copy, and premium for digital deluxe editions with a bunch of crappy side items.

Sure download servers and bandwidth are not free, but all the manufacturing, shipping, stock surface and retailer margin costs are out of the equation.

This is for me a much more interesting topic to challenge the industry about.

nowitzki20041662d ago

Us consumers overall are a careless bunch as well, so we should take plenty of the blame too.

Petebloodyonion1662d ago

I would agree with what Phil is saying regarding the console space but if I follow Phil's logic it means that the Xbox store should keep the 30% fee like the Ps5 store due to the lower number of console available in the generation. So what about Windows Store on PC then?
If I follow the logic said about phone I'm pretty sure that the number of device running windows 10 are quite high so how come MS don't follow suit there?

Zeref1662d ago

Windows Store fees are not 30 percent. It's at 10 percent I think

Petebloodyonion1662d ago

If the case then I can accept Phil Spencer's logic on the subject.

Newmanator1662d ago

What kind of a run on of a headline is that

Show all comments (23)
70°

Warhammer 40,000: Boltgun 2 devs praise games like Space Marine 2 for "lowering the barrier"

Warhammer 40,000: Boltgun 2 developers discuss the huge success of Space Marine 2 and its effect on the series as a whole.

Read Full Story >>
videogamer.com
Jingsing2d ago

How about an official level editor for Boltgun?

220°

Phil Spencer Teases 2026 As A "Really Special Year" For Xbox

2026 will mark the 25th anniversary of Xbox, and Phil Spencer has teased it as a "really special year" for the games division.

Read Full Story >>
twistedvoxel.com
TheEroica2d ago (Edited 2d ago )

You got downvotes by pathetic gamers for feeling hopeful about good games coming out next year. Imagine how small your brain must be to downvote someone excited for future gaming joy? It is pretty neat to see people's world view blow up in front of them as they realize Microsoft has put themselves in a driver's seat that Sony hasn't been able to touch all generation.... What's even more pathetic is the same people downvoting you are the same people wishlisting Microsoft games on their ps5s 😂

P_Bomb2d ago

“Imagine how small your brain must be to downvote someone excited for future gaming joy?”

My dude your post history shits on EVERYTHING. You never have a good thing to say about anything lol! 🤣

PanicMechanic2d ago (Edited 2d ago )

“Getting ready for those GaaS reveals! Sony is a shadow of themselves this gen.”

You literally said this a couple of days ago. Start applying the clown make up, you hypocritical jester

derek2d ago

Yep we'll see, they have alot releasing next year.

RaidenBlack2d ago

NGL, next year might be one of the best years in gaming ... starting off with RE9 and GTA VI ...
and then all the good games that's been cooking
Pragmata, Sands of Time, Saros, Gears E-Day, 007 First Light, Blood of Dawnwalker,
Mortal Shell II, Onimusha, Marvel1943: Rise of Hydra
current-gen only Infinity Ward's CoD, Duskbloods
+ My guess: Wolverine, Exodus, Mudang, Crimson Desert, Clockwork etc ...
~ seems like it might get too stacked

1Victor2d ago

@rokos:”Hopefully “
I downvoted you not for been hopeful but because I have seen the same “NEXT YEAR WILL BE SPECIAL “ comment for the last 10+ and hasn’t seen anything special from Microsoft.
I hope next year will be the one that everyone been waiting for since the last 3 years of the Xbox 360, it have to be after over $80 billions spent on acquisitions.

Lightning772d ago

So the new excuse is they don't count because it's from the ABK now huh. I guess all those 3rd party games count even less because they don't own them. According to your always crappy logic.

InUrFoxHole2d ago

Lol. You haven't seen anything special? Do you even game?

OtterX3d ago

Always with the "next year..."! 😂

neutralgamer19922d ago

I don't know they have delivered this year and even last year. And they have a lot more content in the pipeline right now than anyone else. We can't just keep hating on MS

Indiana Jones
South of midnight
Avowed
Flight simulator
Hell Blade 2
Minecraft update
Gears of war reloaded
Indian Jones:expansion
Gears E day
Clockwork revolution
Fable
Doom the dark ages
The outer worlds 2
Grounded 2
Call of duty

OtterX2d ago

How many of those titles were just buyouts of companies that were going about making their games anyways? *Throws cash - "Oh look what we made!"

dveio2d ago (Edited 2d ago )

This list, that's been posted again, and again, and again in every single topic like this, contains almost nothing, literally almost nothing from Microsoft's own creational thoughtprocess.

It's a bunch of former 3rd party IPs.

Now even slowly returning to Playstation in some cases like Indiana, Hellblade, probably Starfield soon too, after they were made exclusively to Xbox on purpose.

Due to Microsoft's lack for own IP material except Halo & Forza. Which, the lack of, was the sole reason for all of it to happen in the first place anyway. Please don't pretend it wasn't.

And just look at all the games that come from Obsidian alone.

You really think Obsidian wasn't already working on Avowed and South of Midnight even without Microsoft buying Zenimax?

Microsoft delivered nothing but cheques.

OtterX2d ago (Edited 2d ago )

@dveio THIS. Lol, this dude thinks Call of Duty wouldn't exist without Microsoft! smh 😂

neutralgamer19922d ago (Edited 2d ago )

Common narrative I see often — that Microsoft shouldn’t get credit for the games its studios release because they “just bought them.” But this viewpoint ignores key context and sets a double standard that other platform holders aren’t held to

No one is saying these games wouldn't exist at all without Microsoft. But let’s not pretend that having a trillion-dollar company backing a studio doesn’t make a massive difference. Obsidian never had AAA funding before the Xbox acquisition. Pillars of Eternity was crowdfunded, and their resources were always stretched thin. Now they’re working on Avowed, with proper support behind it.

Ninja Theory’s Hellblade: Senua’s Sacrifice was made by around 20 people, using borrowed equipment and doing mocap in a boardroom. It was a passion project held together by tape and willpower. Today, Hellblade II exists because they were given resources, time, and freedom — something many developers don’t get unless they’re owned by a company that believes in their vision.

ZeniMax (Bethesda’s parent company) was in real financial trouble before the Microsoft acquisition. Reports and insider accounts have pointed out how much they needed a cash infusion. And while some people want to write off Xbox’s ownership of Bethesda titles, they forget the alternative could have meant layoffs or even closures.

The same goes for Activision Blizzard. Would you really prefer the company to stay under Bobby Kotick, after all the documented workplace misconduct and toxic leadership issues? Say what you want about Microsoft, but their acquisition brought accountability and change to a company that desperately needed it.

At the same time, Xbox gets hated on for doing what every major company does. Sony bought Housemarque, Bluepoint, Insomniac — but no one says Spider-Man 2 “doesn’t count” because of that. Why does Xbox get treated differently for acquiring struggling or undervalued developers and giving them a chance to thrive?

And the idea that Xbox locks games away is outdated. They're pushing cross-platform releases, cloud gaming, Game Pass, and backward compatibility more than any other platform holder. They're not forcing all studios into live service. If anything, their upcoming lineup is less GAAS-heavy and more focused on narrative and creativity — Avowed, South of Midnight, Clockwork Revolution, Fable, Perfect Dark, Towerborne, and others show real variety.

Whether people like it or not, Xbox is now the biggest publisher in the industry and owns the most gaming IPs. But what matters more is how they treat their studios. Most of these teams were previously stuck making AA games with limited scope — now they’re getting the tools and support to aim higher.

So when people say “Microsoft didn’t make those games,” they’re missing the point. It’s not about who started the studio — it’s about who enabled them to do their best work. You don’t have to love Xbox to admit they’ve helped a lot of developers and are taking a player-first approach.

Instead of writing off everything they do, maybe try recognizing the good they’re doing for both devs and gamers. At the end of the day, we should want more studios to succeed — no matter who owns them

BeHunted2d ago

I'm surprised Clockwork Revolution (BioShock meets Dishonored) isn't getting more media attention. The game looks interesting and reminds me of the old RPG games.

anast2d ago

The only good game on that list is Flight sim. The rest are either average or will be average. It's not a good look for MS.

TheEroica2d ago

My god.... Look how many comments are upset about microsoft's successes... 😂 This may be my new favorite thread. Not one gamer saying thanks for all the goodness coming their way, just bitter anger and downvoting the very games they themselves will purchase throughout 2026.... Sony really worked you guys over this generation.... Condolences.

DivineHand1252d ago

@neutralgamer1992 You said what needed to be said.

I have heard for years from older gamers that fanboys are the biggest issue with any fanbase. They will defend or gloss over negative news as long as the correct logo is on the box and they bash the competing platform no matter how much good they are trying to bring.

Right now their advocacy for PlayStation is elevating that platform so high that Sony no longer believes they need to do anything to satisfy their loyal fanbase like they did in the PS4 days.

I just hope most of them will eventually start advocating for themselves and encourage others to do the same. No one should blindly support one platform because these companies do not care about anything other than profit.

neutralgamer19922d ago

Hunted

And first proper game done by the studio with proper AAA budget and saying it will be released when ready

Anast

I believe we went through this before that you are objectively wrong. Meta critic, user reviews, game sales. In Playstation top 10 best selling games were 5 from Microsoft studios

Otter

No this dude is saying so many other studios wouldn't be thriving without MS money and people would be getting abused physically and mentally with Bobby kotick and his side kicks

Also maybe look up how the original founder of Bethesda and zenimax was kicked out of his own company by his best friend lawyer. So that was always a shady place and had been struggling financially before MS paid a premium of almost 7 billion

Eroica

I use to be a die hard Playstation fan and now I only have a Pc. I see how these fans are so toxic. They just can't handle any positive news regarding Xbox. When the best selling games on playstation are Xbox titles. Look at Forza horizon being best seller and that's years old game by MS. I guess ms don't deserve credit for that success too since they are the only company in gaming making acquisitions

Forget the fact Sony paid 3.6 billion for bungie and MS 6.9 for zenimax. Which investment has turned out better

Destiny and marathon with a lot of controversy

While zenimax output is nothing short of amazing compared to what bungie has released

crazyCoconuts2d ago

Yeah it's tricky. "Xbox" has morphed to mean different things to different people.
Console, now Windows, GamePass, and the cross platform games. There's a mix of attitudes towards all those things individually, and maybe an overarching attitude towards MS. But can't argue that the game companies MS recently bought continue to flourish, and GamePass PC has been a great value over the last year.

InUrFoxHole2d ago

@OtterX
You're the dude mad at your exes new guy. She's with someone else... get over it.

+ Show (8) more repliesLast reply 2d ago
Lightning772d ago (Edited 2d ago )

They've had good output so far. So waiting for those games shouldn't be a problem.

Who cares if they're buy outs of companies or whatever excuse you want to make. They're games that are being distributed to other console. Play the games and enjoy it instead of fanboying or complaining.

ocelot072d ago

They going to be a he best and biggest publisher on Xbox, Playstation and PC next year. They not really said anything about Switch 2 though spite claiming to be big supporters.

quenomamen2d ago

If you call making one last Xbox before going full Sega, as Great. Then yea.

TheEroica2d ago

Doesn't feel like you're paying attention to what's happening.

RhinoGamer882d ago

It will be, his net work will hit 50 million and he plans to buy a new mansion in Cape Cod. Thanks everyone! #failup

Show all comments (39)
80°

The Witcher 3 Immerse Gamepack — Product Introduction with Marcin Przybyłowicz

Join Marcin Przybyłowicz, Expert Composer at CD PROJEKT RED and the mind behind The Witcher 3: Wild Hunt OST, as he sets up Immerse Gamepack on PC and dives into Geralt's adventures like never before — with spatial audio powered by Embody.

5d ago