320°

Ubisoft - The Safest and Most Boring Developer

With the recent Ubisoft releases of Watch Dogs Legion and Assassin's Creed Valhalla, I should be excited. But really, I don't care.

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Community1678d ago
RickRoland1678d ago

Agreed. Their games do nothing for me.

NeoGamer2321678d ago

I don't know why safe and boring is bad though. At least when I buy a Ubisoft game, I know what I am getting. The biggest complaint I have in the Ubisoft games is that the story telling is weak. If you were to improve that part of their games it would at emotion and personal connection to their games which would change a lot of the thought around safe and boring. To me, most Ubisoft games ship mechanically sound and well tested.

bouzebbal1678d ago

Last game I bought was Rayman Origins, before that AC2.. I don't like what they do, and I can see I'm not the only one

NeoGamer2321678d ago

@bouzebval
I don't disagree that the games "do nothing for most gamers". But, in art and entertainment worlds there is art and entertainment that "play it safe" and "don't do anything new" but do it well enough that they people buy their products and it fills gaps while people wait for the big innovations and new great stuff.

Not every game developer is an innovator. They work to differentiate themselves and sell their products. Ubisoft does this by doing nothing really new and playing it safe. Others take more chances, yet others are even more boring and safe. At least when I buy a Ubisoft game, it feels like it was well tested and I know what to expect.

RaiderNation1678d ago

"I don't know why safe and boring is bad though. At least when I buy a Ubisoft game, I know what I am getting. "

Wow. Because thats what I buy games for...predictability.

TheOptimist1678d ago

Why would you pay for something that doesn't surprise you in the least.

I would never pay for a rehashed product no matter how "polished it is"

ABizzel11678d ago

I don't think safe is bad or boring, but Ubisoft has a severe lack of newness and diversity. They have been making the same games for 2 going on 3 generations now, with multiple iterations per generation, with the same rinse and repeat mechanics.

For some people having the same routine in life is brings them comfort and keeps things nice and even. Whereas, other people have a broader range of diversity in their life bringing them higher highs for the better, and lower lows for the worse. It's a give and take.

Ubisoft is that same routine person (and to be honest EA and Activision fit this as well), where there's nothing really new to expect. Whereas, developers who take risk are the ones who produce either new AAA IP's, games that make you think and feel, or revolutionize what we think about games, genres, or mechanics.

We all love new exciting AAA IP's, but safe also has it's place as obviously millions of gamers buy COD, Assassin's Creed, Sports, every year / every other year, even if most of those safe games are not for me.

neutralgamer19921678d ago (Edited 1678d ago )

there biggest is they think quantity equals to quality. Some of their games could be great if they were actually shorter and required less grinding. On top of that they thought it was a great idea to add micro transactions to single player games especially the kind that affect the actually gameplay/enjoyability as in XP BOOSTERS

once UBI has made a open world game they will use same/similar gameplay features for most of their upcoming open world games. It was very recently that they went away from gameplay feature of climbing towers to reveal map locations. They do the same thing again and again and have become boring/repetitive

on top of all that they downgrade their games and launch with bunch of bugs/glitches

UBI can't keep this up they are the next publisher to go under or sell. I don't think people realize how UBI isn't doing well financially

https://www.youtube.com/wat...

this guy explains everything going on at UBI and this guy also predicted Bethesda will be sold

https://www.youtube.com/wat...

https://www.youtube.com/wat...

RosweeSon1677d ago

Because it could be exciting and exceptional. I like some Ubisoft games but each and every year no. Every other year wouldn’t be so bad but they literally churn the games out and it shows hence they always score 7-8 rather than 9-10s

Profchaos1677d ago

Agree it was my main issue with WD legion the standard open world was good enough but not forming a connection with its cast just made it boring. Wd2 on the flip side was a real highlight for me as the conversations between characters was excellent among the standard open world gameplay wrench and Marcus really brought some ice into it

Dragonscale1677d ago

So boring isn't bad? And thats why these games keep getting churned out because people keep buying this crap. Every game is pretty much a reskin of the last, with the same old combat, quests, progression and loot boxes. No thanks ubisoft.

NeoGamer2321677d ago

@Dragonscale
If every game has to do something new and exciting we would see about 5 games a year.

Doing an existing formula well is perfectly fine. Some may think it is boring, but that is not true. 95% of the world is boring if you take that approach because almost everything has been done before and is being done the same way.

Ubisoft uses an existing formula for many of their games. They do it well. But, as I have stated they could do better if their stories were more engaging and personal. Currently they really don't have stories in their games. Or the stories are more like guides then actual stories.

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NecrumOddBoy1678d ago (Edited 1678d ago )

Ubisoft has their other studios that make smaller games like Rayman, Valiant Hearts and, Child of Light. Those are not boring at all. Their openworld titles have just fallen into a formula that’s over saturated which causes the Ubi-fatigue.

monkey6021678d ago

Those studios and projects are gone. UbiArts are dead. Child of Light and Valiant Hearts were made at the beginning of the ps4/x1 gen and nothing in that range has come since

Muzikguy1678d ago

I haven't cared about Ubisoft since the days of the original Watch Dogs. That game did it for me right there.

Rebel_Scum1678d ago

I still like a good far cry game. AC Origins was good but too long and massive.

I agree with the headline though.

Psychotica1678d ago

How can a game be too long or massive? I mean it's not like you have a time limit to finish it.

LabRat1677d ago (Edited 1677d ago )

@psychotica - as people get older they tend to have less time to game. And with how many games get churned out every year...yes people do want their games to be able to be finished in a reasonable time so they can enjoy more

roadkillers1678d ago

It is funny. They create a very innovative game (Assassins Creed, Far Cry, Raymon, Prince of Persia, Watch Dogs) and they kinda do incremental improvements

Gameseeker_Frampt1678d ago (Edited 1678d ago )

We can thank gamers for that. Want to see some truly original Ubisoft games? Check out 2007 Assassin's Creed and 2008 Far Cry 2 which are pure gameplay experiences instead of safe, mindless collectathons. Want to guess which games of their franchises are crapped the most upon by gamers? Same 2 games. We spoke and Ubisoft listened.

GreatSako20201677d ago

Those two games are when I realized Ubisoft games are boring. Ubisoft was boring since forever.

agent45321677d ago

Agreed, those two games are not as popular not praised as their other games...

PersonX1678d ago

I like their open world games, much better than boring linear games.

ClayRules20121678d ago

I respectfully disagree. I’d rather play a linear game such as the first 3 Uncharted games (4th being wide linear/my personal favorite) over any and all of Ubisofts open world games. hey look nice, and beautiful at times. However, they fail to have real personality/life and attention to detail to the likes of what Rockstar with GTA 5/RDR2 & CDPR delivered with the masterpiece TW3, not just the worlds, but gameplay design, and if that’s not impressive, just the quality/writing/performances in the main story’s and than on top of that, the side quests in the Witcher and Dynamic world events in RDR2. Ubisoft just doesn’t seem to care enough to bring their own unique flavor and polished quality that a studio of their size and resources should be able to produce.

I’ll add HZD in there with RDR2 and TW3. One of the best games this gen for me personally, in general, but in terms of open world, easily bested any of Ubisoft’s open world games I’ve played, and I’ve played most of them. Horizons a masterpiece.

Having said that, I am genuinely happy that you yourself do find enjoyment in Ubisofts open world games. I’m glad you get your moneys worth!

LucasRuinedChildhood1677d ago

I know I'd rather play Starfield, the next Elder Scrolls, Fallout, etc over just about any Ubisoft game these days. Definitely not buying Legion or Valhalla when my PS5 arrives.

GreatSako20201677d ago

Not even close. I would play any Fallout game over Ubishit games

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60°

From Sale to Switch 2 - Shift Up Rewarded the Dev Team After Stellar Blade 3 Million Sales Milestone

Shift Up once again proves that they appreciate their team, as they have just rewarded their developers with new Nintendo Switch 2s to celebrate the Stellar Blade sales reaching 3 million.

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350°

Marathon Development Update

Marathon was slated to launch on Sept. 23, 2025 across Xbox, PC, and PlayStation, but Bungie will share the new release date in the fall.

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title should match the source article, don't make up your own. Remove Marathon, thats for the original, 2026 is the one
Emilio_Estevez2d ago WhoDisagree(0)Agree(0)
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darthv722d ago
Jin_Sakai1d 22h ago

Probably best just cancel it. The game has flop written all over it.

-Foxtrot2d ago

Yeah, you can delay it as much as you want but you ain’t gonna wash that stink off.

Killer2020UK1d 23h ago

It will lessen though and possibly make all the difference if it launches in a state that rectified a lot of the issues people had with it. A LOT of ifs of course.

RaidenBlack1d 21h ago

If you really gotta play ... play the better extraction shooter this year : ARC Raiders

ZeekQuattro2d ago

Delaying the inevitable. Bungie hoping the negative publicity will blow over. 🙄

darthv722d ago

They can't cancel it until a themed controller has been released first... like concord.

ZeekQuattro1d 21h ago

I anxiously wait for that and a Marathon Secret Level episode.

GamingManiac1d 17h ago

$10 says it'll have the stolen artwork on it lolol

dveio2d ago

If they were absolutely certain about the quality of Marathon, then they had not delayed it just now.

So they've basically just confirmed what everyone, well, a lot of people saw: Marathon is not ready yet, still no soul to be seen.

Tacoboto2d ago

"Doubling down on the Marathon Universe"

They're doubling down on soul, thank goodness this feedback illuminated that for them...

RaidenBlack1d 21h ago

and N4G was littered with comments like : Marathon looks really good, maybe you're a hater and the likes blah blah ... especially under articles which compared it with Arc Raiders ....

2d ago
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80°

Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studio

The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil

In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.

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HyperMoused6d ago

Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.

neutralgamer19926d ago

It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.

There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.

Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.

When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.

Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up

Armaggedon6d ago

I thought the writing and character development were fine. Sometimes things just dont resonate with people.