"2K has added unskippable ads into NBA 2K21 pre-game loading screens, Stevivor has today confirmed," writes Luke Lawrie.
Thats just wrong, shouldnt be ads, and certainly shouldn't be unskippable
says their sorry about the ufc 4 ad and that it was "abundantly" clear people hated it. YEA EA just being Ea
This isn't EA, this is 2K.
I just noticed that Doh! Apparently they've been doing this for years with NBA 2K
This is 2K and 2K makes EA look like a humanitarian charity in comparison when it comes to aggressive and egregious micro transactions.
It's not EA.. But 2k has been competing valiantly to be the same. The one thing that really pissed me off is them using Kobe Bryants death to sell that "special mamba edition".. This should of been given away for free
yeah, and should not be added a month after launch after the bulk of reviews have been completed. dirty dirty...
LOL. Microsoft and Sony get rid of load screens by making fast SSD.... Publishers and developers insert ads to replace said load screens!
This is beyond pathetic, ad's in an already overpriced 70$ game. Fu*k 2K.
That’s the thing too. You’re paying full pop for this game. It’s not like a free app or something.
I agree fuck them. I'll fire up my Sega Dreamcast and play NBA 2k2.
All we need is teeth.
Ha. I actually fired up NFL 2k5.
Never buy a 2K game over $20
Or £4 going on last years massive sale. Then following month it was free anyway.
Agreed. It’s pretty simple. Only way to combat this is to not buy their game and micro transaction greed. I know most people will do so and not care. I won’t be one of them. .just like I haven’t bought madden in YEARS.
The gaming industry is becoming more and more rancid. Hopefully the speed of SSD's kill this before it really takes off. I wouldn't be surprised if they put fake loading times in though just so they can shove ads into the game.
You know it's coming. There will be "Commercial Breaks" in these sports games. Just wait for it.
EA just tried that with UFC 4 they started injecting trailers for the boys season 2 and the outrage was huge
But of course they’re going to purposely delay the loading
There's still plenty of good devs out there who just want to make amazing games without rinsing their consumer base of every last penny. :)
Id have used the term Putrid. ;)
Oh boy a scum move not surprised.
Casino Simulator for $70, and now with unskippable ads wow. How could 2K make it worse? I'm sure they'll find a way.
I don't understand why people still buy the game. Their revenue increases yoy every fiscal year report.
Why? Low information, dude bro, fithy casuals that blindly buy the game every year without ever doing a 2 min google search. I don't know which is worse. The scummy publishers that push these things or the ignorant and selfish masses that enable it.
CaptainObvious- I understand what you mean but dont blame the consumer here. Not everyone even in 2020 worries about googling a game before they buy it. They buy XYZ game every year, you could be talking about a 30-50 year old guy who buys XYZ sports games every year to follow along and play the same teams during the season and enjoy his sports fandom.... he goes into the store and buys it. For them its as simple as youre in the grocery store , you dont always google every item you put in your cart. Some people just live outside the internet, or use it for certain things. 99% of the world isnt on comment sections and 90% isnt reading video game articles... and yes true a giant percentage of the world doesnt play these games either, Im just saying its not 100% overlap of people who play sports games, and people who are knee deep in the world of video game news and journalism. Hell, Mortal Kombat sells like crazy. The biggest selling games are mostly trash or they are games like GTA5 for the online aspect where they are fleeced for DLC items like a factory farm.
Lmao... man screw 2K
Lmao if you thought 2k wasn't gonna get a piece of this pie after EA you are a fool
2k did this long before EA, and to a worse extent.
If it’s built Into loading screens...there shouldn’t be any ads then on next gen ;)
We know some games have set times for loading screens for what ever reason(for reading tips etc). They will just do that and there will be nothing you can do about it even with the fastest SSD.
Because it wasn't bad enough to capitalize on the death of a beloved Icon huh Take Two? Crazy how 2K's become everything they didn't want to be when competing with NBA Live. Now that NBA Live isn't around, true colors are shown. Can't believe i'm actually rooting for EA, or any company willing to make a great NBA game to compete with these greedy people.
Dirty fuckers. I hope somebody sues the fuck out of them!
$70 for a game with microtransactions and then they add ads. Greed at its finest!!
casinos are inside too
And they want $70. Unacceptable.
this is a misdirection tactic if you focus on this you'll be less annoyed about the 70 dollar price tag so while you fight for this you'll forget their overcharging and thus they've won. they'll walk it back if we get mad enough meanwhile their goal is to normalize that overpriced trash.
LMAO, i swear it's like companies are so oblivious to one another's antics. If you want to insert ads into your game make the game free and then charge for an ad-less version of the game.
Stop buying these. All the major sports games. Until they get this crap out of their games, do not buy them. EA doesn't need help, though, trying to get people not to buy them.
F*** that, I’m paying full price to one that software and now they want more revenue by putting forced advertising?? Ok then make it free to play
DON'T BUY THIS GAME! it's the best way to get the message across that we won't tolerate this bullshit
Such a disgrace to the 2k name that made the best football game. I assume that entire dev team is gone though. 2k just like anyone else now, Bethes, EA, R* & Take-Two, et al.
Oh nooo 😕. Why they doing us like that?
Sports games are a joke
Lol you jackasses are the stupidest people in the world to continue to but this trash.
Or you can fuck them over, (which I do so many times) and torrent the game for PC. It's been up to download since Oct 15th. Game is crap anyway, but I will torrent it out of spite LOL.
People won’t stop buying it so they deserve this and micro transactions.
If commercials are in the game, the price should be lower, but instead you have a greedy thief, who is now charging 70 dollars for these games. I can happily say I'm not going to buy this garbage and neither should you.
I thought they said when we boot up the game it would take 3 seconds on the PS5? They said this during the PS5 showcase. Why the hack are we going to see ads? First it was bad business practices with DLC, Microtransactions, now unskippable Ads????
This isn't new. They've been in the game for at least the last couple years. Game has been a trash casino simulator for years now with it's microtransaction hell. Not worth the money.
Surprised EA hasn't come up with this idea first adds shouldn't be in a game especially if you can't skip them. At least with a blu ray movie I can skip the add/trailers.
But the ssd?
Nothing...to do...with...the...SSD? On either console - doesn't make them any less capable..?
Sorry was a quick type by me. What I meant was that both consoles are marketing that ssd are suppose to eliminate loading times, but it is now used to load ads that defeats the subject
Yep...bit like placing Miss Daisy in an F1 car instead of any one of the top 10 F1 drivers. Not being used how it was designed to be pushed. Fair nough! 🙃
2K making it clear they gonna take that crown from EA by force if they have to.
Simple..DON"T BUY IT.
I'm so glad that I'm into gaming and not into sports.
To start with you must pay for the special Kobe edition which cost an eye watering $150 AUD on PSN to get the next gen upgrade then you also get ads that you can't skip. It's like 2k just told EA to hold their beer
Pure scum move
How this is legal is beyond me. Legislation needs to keep up with the stuff these businesses are trying to get away with. First child gamling in the form of loot-boxes and now this. Wowee. *imagine buying a DVD of a film and at multiple intervals there are unskippable ads, and you have to pay extra to get certain scenes of the film. C'mon Video Games, you're better than this.
What if no one buys this game? just this once. or wait for 3 or 4 weeks after release before buying it. I bet things will change for the better.
What is this? NBA 2k21: Kindle Edition?
Lol, they probably charging $70 + MTX too. Can’t even get mad because the only ones dealing with it are the same millions of dipshits who buy a patch every year that just removes their progress and less profitable features. Hahaha.
Can it be played offline? I'd imagine the ad's would have a hard time getting on your screen without the internet. Unless of course it's online only, which would be a big no no for a sports game. Gateway MT6706 2008
I don't mind ads that increases the realism of a game, maybe like racing down a street and there is a billboard off to the side with an advertisement. But not just a commercial that I am forced to watch, that I won't accept.
this is not new. This has been part of 2K NBA games as long as I can remember. So "adding" is misleading information.
until you idiots stop buying the game brand new every year nothing will change. its a very easy concept stop buying anything 2k makes and just do it for one year and watch how they cave cuz they will lose millions of dollars. but that will never happen because every year you all complain then go out and spend 60 the min the game is released smh