Xbox games marketing GM responds to question over whether Microsoft will raise game prices
AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.
AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.
I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.
Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.
Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.
Multiplatform software and hardware 'Xbox/AMD APU'.
I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:
"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."
But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows
I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.
https://youtu.be/kprpRvsOua...
Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision
The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?
Probably because the next xbox isn't ready to release yet?
The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.
Who knows.
Game Pressure met with the one and only Josh Sawyer at Digital Dragons and chatted about RPGs, Pentiment, Pillars of Eternity, the state of the industry, and the genre.
2026 will mark the 25th anniversary of Xbox, and Phil Spencer has teased it as a "really special year" for the games division.
You got downvotes by pathetic gamers for feeling hopeful about good games coming out next year. Imagine how small your brain must be to downvote someone excited for future gaming joy? It is pretty neat to see people's world view blow up in front of them as they realize Microsoft has put themselves in a driver's seat that Sony hasn't been able to touch all generation.... What's even more pathetic is the same people downvoting you are the same people wishlisting Microsoft games on their ps5s 😂
“Imagine how small your brain must be to downvote someone excited for future gaming joy?”
My dude your post history shits on EVERYTHING. You never have a good thing to say about anything lol! 🤣
“Getting ready for those GaaS reveals! Sony is a shadow of themselves this gen.”
You literally said this a couple of days ago. Start applying the clown make up, you hypocritical jester
NGL, next year might be one of the best years in gaming ... starting off with RE9 and GTA VI ...
and then all the good games that's been cooking
Pragmata, Sands of Time, Saros, Gears E-Day, 007 First Light, Blood of Dawnwalker,
Mortal Shell II, Onimusha, Marvel1943: Rise of Hydra
current-gen only Infinity Ward's CoD, Duskbloods
+ My guess: Wolverine, Exodus, Mudang, Crimson Desert, Clockwork etc ...
~ seems like it might get too stacked
@rokos:”Hopefully “
I downvoted you not for been hopeful but because I have seen the same “NEXT YEAR WILL BE SPECIAL “ comment for the last 10+ and hasn’t seen anything special from Microsoft.
I hope next year will be the one that everyone been waiting for since the last 3 years of the Xbox 360, it have to be after over $80 billions spent on acquisitions.
So the new excuse is they don't count because it's from the ABK now huh. I guess all those 3rd party games count even less because they don't own them. According to your always crappy logic.
I don't know they have delivered this year and even last year. And they have a lot more content in the pipeline right now than anyone else. We can't just keep hating on MS
Indiana Jones
South of midnight
Avowed
Flight simulator
Hell Blade 2
Minecraft update
Gears of war reloaded
Indian Jones:expansion
Gears E day
Clockwork revolution
Fable
Doom the dark ages
The outer worlds 2
Grounded 2
Call of duty
How many of those titles were just buyouts of companies that were going about making their games anyways? *Throws cash - "Oh look what we made!"
This list, that's been posted again, and again, and again in every single topic like this, contains almost nothing, literally almost nothing from Microsoft's own creational thoughtprocess.
It's a bunch of former 3rd party IPs.
Now even slowly returning to Playstation in some cases like Indiana, Hellblade, probably Starfield soon too, after they were made exclusively to Xbox on purpose.
Due to Microsoft's lack for own IP material except Halo & Forza. Which, the lack of, was the sole reason for all of it to happen in the first place anyway. Please don't pretend it wasn't.
And just look at all the games that come from Obsidian alone.
You really think Obsidian wasn't already working on Avowed and South of Midnight even without Microsoft buying Zenimax?
Microsoft delivered nothing but cheques.
@dveio THIS. Lol, this dude thinks Call of Duty wouldn't exist without Microsoft! smh 😂
Common narrative I see often — that Microsoft shouldn’t get credit for the games its studios release because they “just bought them.” But this viewpoint ignores key context and sets a double standard that other platform holders aren’t held to
No one is saying these games wouldn't exist at all without Microsoft. But let’s not pretend that having a trillion-dollar company backing a studio doesn’t make a massive difference. Obsidian never had AAA funding before the Xbox acquisition. Pillars of Eternity was crowdfunded, and their resources were always stretched thin. Now they’re working on Avowed, with proper support behind it.
Ninja Theory’s Hellblade: Senua’s Sacrifice was made by around 20 people, using borrowed equipment and doing mocap in a boardroom. It was a passion project held together by tape and willpower. Today, Hellblade II exists because they were given resources, time, and freedom — something many developers don’t get unless they’re owned by a company that believes in their vision.
ZeniMax (Bethesda’s parent company) was in real financial trouble before the Microsoft acquisition. Reports and insider accounts have pointed out how much they needed a cash infusion. And while some people want to write off Xbox’s ownership of Bethesda titles, they forget the alternative could have meant layoffs or even closures.
The same goes for Activision Blizzard. Would you really prefer the company to stay under Bobby Kotick, after all the documented workplace misconduct and toxic leadership issues? Say what you want about Microsoft, but their acquisition brought accountability and change to a company that desperately needed it.
At the same time, Xbox gets hated on for doing what every major company does. Sony bought Housemarque, Bluepoint, Insomniac — but no one says Spider-Man 2 “doesn’t count” because of that. Why does Xbox get treated differently for acquiring struggling or undervalued developers and giving them a chance to thrive?
And the idea that Xbox locks games away is outdated. They're pushing cross-platform releases, cloud gaming, Game Pass, and backward compatibility more than any other platform holder. They're not forcing all studios into live service. If anything, their upcoming lineup is less GAAS-heavy and more focused on narrative and creativity — Avowed, South of Midnight, Clockwork Revolution, Fable, Perfect Dark, Towerborne, and others show real variety.
Whether people like it or not, Xbox is now the biggest publisher in the industry and owns the most gaming IPs. But what matters more is how they treat their studios. Most of these teams were previously stuck making AA games with limited scope — now they’re getting the tools and support to aim higher.
So when people say “Microsoft didn’t make those games,” they’re missing the point. It’s not about who started the studio — it’s about who enabled them to do their best work. You don’t have to love Xbox to admit they’ve helped a lot of developers and are taking a player-first approach.
Instead of writing off everything they do, maybe try recognizing the good they’re doing for both devs and gamers. At the end of the day, we should want more studios to succeed — no matter who owns them
I'm surprised Clockwork Revolution (BioShock meets Dishonored) isn't getting more media attention. The game looks interesting and reminds me of the old RPG games.
The only good game on that list is Flight sim. The rest are either average or will be average. It's not a good look for MS.
My god.... Look how many comments are upset about microsoft's successes... 😂 This may be my new favorite thread. Not one gamer saying thanks for all the goodness coming their way, just bitter anger and downvoting the very games they themselves will purchase throughout 2026.... Sony really worked you guys over this generation.... Condolences.
@neutralgamer1992 You said what needed to be said.
I have heard for years from older gamers that fanboys are the biggest issue with any fanbase. They will defend or gloss over negative news as long as the correct logo is on the box and they bash the competing platform no matter how much good they are trying to bring.
Right now their advocacy for PlayStation is elevating that platform so high that Sony no longer believes they need to do anything to satisfy their loyal fanbase like they did in the PS4 days.
I just hope most of them will eventually start advocating for themselves and encourage others to do the same. No one should blindly support one platform because these companies do not care about anything other than profit.
Hunted
And first proper game done by the studio with proper AAA budget and saying it will be released when ready
Anast
I believe we went through this before that you are objectively wrong. Meta critic, user reviews, game sales. In Playstation top 10 best selling games were 5 from Microsoft studios
Otter
No this dude is saying so many other studios wouldn't be thriving without MS money and people would be getting abused physically and mentally with Bobby kotick and his side kicks
Also maybe look up how the original founder of Bethesda and zenimax was kicked out of his own company by his best friend lawyer. So that was always a shady place and had been struggling financially before MS paid a premium of almost 7 billion
Eroica
I use to be a die hard Playstation fan and now I only have a Pc. I see how these fans are so toxic. They just can't handle any positive news regarding Xbox. When the best selling games on playstation are Xbox titles. Look at Forza horizon being best seller and that's years old game by MS. I guess ms don't deserve credit for that success too since they are the only company in gaming making acquisitions
Forget the fact Sony paid 3.6 billion for bungie and MS 6.9 for zenimax. Which investment has turned out better
Destiny and marathon with a lot of controversy
While zenimax output is nothing short of amazing compared to what bungie has released
Yeah it's tricky. "Xbox" has morphed to mean different things to different people.
Console, now Windows, GamePass, and the cross platform games. There's a mix of attitudes towards all those things individually, and maybe an overarching attitude towards MS. But can't argue that the game companies MS recently bought continue to flourish, and GamePass PC has been a great value over the last year.
@OtterX
You're the dude mad at your exes new guy. She's with someone else... get over it.
They've had good output so far. So waiting for those games shouldn't be a problem.
Who cares if they're buy outs of companies or whatever excuse you want to make. They're games that are being distributed to other console. Play the games and enjoy it instead of fanboying or complaining.
They going to be a he best and biggest publisher on Xbox, Playstation and PC next year. They not really said anything about Switch 2 though spite claiming to be big supporters.
It will be, his net work will hit 50 million and he plans to buy a new mansion in Cape Cod. Thanks everyone! #failup
"Does the price of a game even matter, if it's in Game Pass?"
Well, yes it does because people might actually buy games on Xbox, and there are people that don't do digital distribution?
Ask Steam, where all your games seem to be ending up these days.
Does the quality of a game even matter, if it's going to Game Pass?
I'd be surprised if this doesn't translate to "Yes we're raising our next gen prices like everyone else"
I'm sure it matters to the people making the game, unless they've been money hatted properly, or have a bare bones game full of MT's.
Aaron acting like the pro consumer good guy so he can promote "smart delivery", game pass, and last gen and AA games. I hope people see through it.