GamerLimit writes: "Every developer wants to see their games title plastered on billboards, in T.V. commercials, and even on soda cans, but few do. But there definitely are some that do. Overhyped games don't mean they are bad or destined for failure, it just means they simply have raised expectations from fans. Fans expect more from a game that they hear and see everywhere. When hyping a game, there are levels. Simple word of mouth can start a tremendous wave of hype. Word of mouth can potentially be the worst kind of hype. When it's passed from this guy who knows that guy who trust the other guy, people believe it. But also there's the simple 50 million dollars spent to do everything possible to get a game in to gamers dreams."