PlayStation 3 advert appears in Xbox 360 game

Earlier this month EA announced plans to release a football game based on the UEFA Champions League event, also releasing some screenshot-style renders to accompany the announcement, one of which partially revealed a PlayStation 3 ad in the background.

[Boink]

not quite as good as the pgr3 thing, but still funny:)

I have no doubt that is one of the things that will be edited out on the 360 version.

[FFVIIFan]

But the King of In-Game Ads is Fight Night Round 3.

[Boink]

I hate burger king for those ads:D

[DJ]

EA can do whatever the hell they want, and I'm sure Sony paid good money to put that advertisement in. =P

[BrotherSic]

Sony is one of the main sponsors of the champions league and i am pretty sure their deal will include game rights. I know in England we have an Sony advert before the start of each part of each match.

[kingboy]

i was about to say same thing

[OutpostCommand]

Hehehehe. Thats interesting.

You know what is nice now people ? 360 fans and PS3 fans can now not only resist starting flame wars, but can actually talk politely to each other, and not bash each others console.
It must be RL h4x.

I hope it stays this way...

[Kees]

logical...that's the only thing to be said about this. Sony PlayStation sponsors Uefa CL so it's a must to be in the game as well...

[KS1985]

I'm not suprised about this, because some developers are going for this ingame advert thing now.

Example in Pro Evolution Soccer 6 for the PS2 there is and Advert board on the side of the pitch that has the Unofficial PlayStation 3 Magazine logo on it, they might have something else for the 360 version.

But whether we like it or not, this is goin' to be a big thing in futher games.

Besides that shot must be for the PlayStation 3 version the UEFA Champions League, or is there PS3 version even coming out?

[grifter024]

Thats cool I suppose... But didnt msoft acquire the rights for soccer?? I thought they said everyone had to pick up a 360 to play next gen soccer... If I remember right that is lol .... I guess thats the closest thing they will get to a soccer game dont you think lol... but if they do make a game on soccer... hopefully 2k can make a new football game then... because EA is really disappointing me in that department.

[KS1985]

I wouldn't mind seeing that, something diffrent from the Hockey and Basketball.

[MissAubrey]

but so what this shouldn't piss anyone off.

[Jrocks_4_ever]

M$ just received the pimp hand, officially from sony! That is funny...I hope someone else see the samething im seeing.....lol

[ApocalypseShadow]

advertise on your competitor's machine.and there's nothing that can be done.the consolation price goes to sony.trophy goes to microsoft.