Streamlined PS3 production may facilitate price drop in '07

"After a slight decrease in Sony profits largely attributed to the costly and soft-selling PS3, industry analysts maintain that perhaps an early PS3 price cut in 2007 may still be possible due to streamlined production. Said Colin Sebastian of Lazard Capital Markets today: 'We believe it is too early to rule out a PS3 price cut for later this year, which will depend in large part on retail sell-through trends, the evolving competitive landscape, and Sony's willingness to endure further losses on PS3 hardware, offset by potential component cost savings.'"

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