With the rise of more publishers talking about Game Streaming, we discuss the issue that could arise should most of the big publishers break off into their own streaming services and take their games with them. We've seen this happen with TV Networks and could easily happen with the likes of Activision, EA, Square Enix, and Bethesda.
Free games? In THIS economy? Well, in exchange for your eyeballs at least. (Figuratively, not literally... although don't give them ideas.)
What you need to know
• Microsoft Gaming CFO Tim Stuart recently described how in the future, you may be able to view ads to gain access to Xbox Game Pass.
•Recent Xbox Series X|S code strings we've seen seem to corroborate this, with the ability to earn 15 minute blocks of Xbox Game Pass access in exchange for watching ads.
•Game Pass across PC, Xbox, and Cloud features hundreds of games in exchange for a low monthly fee.
Hmm..... I used to earn GP by way of searching with Bing but I hear the rewards program is being revamped. I still earn points but it seems they did change the amount you get per search. I dont know how i feel about this. It sounds like they are going the Youtube route where right in the middle of something you are enjoying, an ad pops up and you have to sit through it (if it does not have a skip option after 5 seconds).
I pay for my GP access, so this wouldnt really bother me but I can see it affecting plenty of others. It reminds me of the rumor about how some game companies (EA, Ubisoft) were toying with the idea of running ads before you ever get into the game. Like the old days of renting movies from Blockbuster and not being able to skip the previews (yes, some DVD had a non skip option for previews). I pay for stuff so i wouldnt have to deal with ads, but even now they are encroaching the very things i pay a premium for.
This whole thing is just..... a bad idea.
Such a shame cause even if you don't think this is a big deal what's next they put ads on ultimate gamepass and the free one gets more. This is disgusting. Yes even if Sony goes this route I'll feel the same. We got enough ads in this world ffs
You don't say?/S
You mean the company that puts ads on the dashboard, tried to force a camera on Xbox One to push ads is experimenting with ads for game pass access? No. You must be joshing. Lol
Wouldn't put it past them.
PlayStation dominated cloud gaming users throughout 2021, beating Microsoft's xCloud streaming by over 10%, but Xbox swings back at PlayStation in 2022.
“In 2022, Microsoft took the lead with 60-70% of total MAUs”
From 20-30% up to 60-70%? That’s some crazy growth. Probably thanks to Fortnite.
What a clickbait headline. Why mention 2021, when the tides turned in 2022 for the obvious reason of one company making the Cloud service one of their biggest marketing pushes throughout the entire year while the other company was able to promote the games they had coming out?
And it's imprudent to suggest crazy growth when we only know proportions - did Xbox grow its proportion by attracting from the competitors' bases, did their marketing pay off and attract new users, or did cloud gamers on competitors just not play as much? The MAU figures don't point to shifts as significant as the Cloud proportions do, and Microsoft's lack of raw subscriber numbers that they happily boasted about in 2021 is telling too.
Microsoft has launched a new Bing feature that lets you experience Xbox Cloud Gaming supported games just by searching for it.