PETA Prompts Samba Ad Demise

Edge writes: "Animal rights organization People for the Ethical Treatment of Animals (PETA) have commended Sega for pulling an ad for the rhythm game Samba De Amigo Wii that featured a "chimp actor."

According to PETA's blog, the organization contacted Sega after seeing the ad and informed the game maker of mistreatment of such chimps in the past.

"Faster than you can mangle a Metallica song on Guitar Hero, Sega pulled the video from its site and promised to keep all great apes out of its ads!" wrote PETA blogger Amy Elizabeth."

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