The article focuses on the growth experienced by the Xbox brand thanks to the Head Of Division Phil Spencer.
Is this a joke?
No VR No Exclusives Cancelled AAA games released indies disguised as AAA No new ips for over 4 years Focused on making services More support for pc than xbox More support for cellphones than xbox Xbox one out sold by xbox 360 in same time frame Switch to surpass xbox this year Dominated by playstation 4 0 goty contenders Same racing game touched above 90 Rejuvenated.
True. I mean it's only because he was backed into a corner he bought all those studios and the like. Sales weren't as strong as the company would have liked and gamers were becoming more vocal about it where ignoring them wasn't working. Only way was forward at that point or else "what next". Personally I feel like with Xbox Game Pass on the rise and Microsofts push with that there's a reason they decided to buy/build those studios now. Without gamepass I don't think they'd have bothered, no company is perfect, Sony and Nintendo have plenty of faults but when Microsoft decides to suddenly listen it's usually because they've got a bigger reason to then previously.
Exactly! Hes done it mostly with smoke and mirrors. I give him credit for Game Pass though. That was a great idea.
No cares about VR They have exclusives What Console maker, studio or publisher haven't cancelled games? Example please? Recore, SOT, etc aren't new ips? I had no clue And that's bad? Gamepass best thing in gaming since the double analog stick. PC? Lol no Where I stop taking you seriously Cellphone...-_- ya I'm done clearly trolling now.
The very fact that they thought having studios to actually make games wasnt all that essential to being a console maker is what really speaks to how they see this industry. They think they are above it all. Now they are buying up studios. Lets see for how long these last before MS decides they dont need them once they fully get into services and PC stores. My bet is, as soon as they do better next gen (which is likely considering how badly they are doing now), they will again forget that games are important. For now a ressurgance is crutial, so they will be making some games for next generation.
Doesn't Phil Spencer always look like he's trying to squeeze out a really rough fart in a Porto-Potty in a hot summers day?
@Kingthrash360 No VR - Thank God, and hopefully no VR for the next gen Xbox either. Just focus on great AAA games. No Exclusives - Lies Cancelled AAA games - Like Sony released indies disguised as AAA - Like Sony (NMS comes to mind) No new ips for over 4 years - BS! Killer Instinc (2013) Ori (2015) Quantum Break (2016) SoT (2018) Focused on making services - Like Gamepass which is awesome! More support for pc than xbox - Yes, like Gamepass on PC S/ More support for cellphones than xbox - Another lie Xbox one out sold by xbox 360 in same time frame - Also making more money. New studios Switch to surpass xbox this year. - Reminds me what Nintendo is doing to Sony in Japan Dominated by playstation 4. - True 0 goty contenders. - Yeah.Forza Horizon 3 e 4 Same racing game touched above 90 - Which GT Sport couldn´t achieve
VR is dead. Xbox have Exclusives. Cancel AAA games like Sony. Indies? Remember Sony the first 2 years was indies. More support for PC? Oh do you mean Windows PC! so Microsoft means exclusive. Xbox one out sold by xbox 360 in same time frame? Not at all don't read VGchartz they are not official if you believe in them your bad. Nintendo switch not surpass xbox one not yet and The switch is not the same genaration of Ps4 or Xbox One. Same racing game? Like Gran Turismo on Ps4?
That’s a helluva list lol. Could not agree more
Darxen & observer There may be a few microsoft games, but XBOX 1 hadn't had any exclusives for years. So stop pretending otherwise.
Wow... you kinda hit on everything there.
I first thought the title was sarcastic.. He made xbox irrelevant that even the worst of the fanboys left this website. DRM was actually a good thing I hope they just tweaked it and kept their initial vision..
Remind me how many quality new ISP's have been released again........ The damage control for this guy is unwavering and steadfast. He is the finesse king. He's not the worst thing to happen to xbox but he has definitely underperformed. He must improve ms will be even further behind at this stage next gen. 'Nobody cares about vr'........until ms say they'll be dipping their toes in right. Yall were kool with kinect and less games than the previous gen though. You guys😂😂
You must be a Sony fan
Edit your words as much as you want, It's pretty clear you don't own one.
@ KT360 man I have never read so much fanboy spewing horse shit on this site. Nearly everything you said is wrong or misleading. No VR really. Yeah I would have loved them to release an over priced shity VR headset with practically no games too. You just sound like an angry child Or like your fellow fanboys maybe its just fear.
Not sure dude, but whoever they are, theyd make a great stand up comedian
Might as well rehire Don Mattrick again
Neuteredfox out in force the pre-E3 fear is strong in this one
LMAO Pre E3 fear??? Whatever you say buddy LOL Keep thinking that
To be fair. He has only been in his current position since September 2017 and it was fair to say that the xbox brand was a bit of a side project for MS up to that point or a little before. It takes a long time to turn things like this around, and the next two years will show if it has all been worth it. I personally think they are taking the industry very seriously now and when you have the cash and software expertise (increasingly getting into hardware) that MS has, it's hard not be be intrigued, if not excited
Their focus on services and downplaying of singleplayer games is what worries me though.
@Nyxus if they look at the success of game like God of War and Spiderman and think there is no value in Singleplayer games then they deserve to fail. That's not the vibe I'm getting though
Xbox was already screwed this gen before he came on the scene. Whilst I wouldn't use the word rejuvenated, I think he's certainly not made a bad situation worse. Looks like he has put Xbox on the map in terms of how MS approach this aspect of their business. This gen is an absolute write-off for Xbox. Also, please stop talking about VR like it's hot shit. It isn't. Not even close.
@Nyxus another myth all their games have been Singleplayer only or include Singleplayer and MP with the exception of SoT Quantum (no Mp) Recore (no Mp) Ori (no Mp) SOD Halo Gears Sunset Forza Cuphead Crackdown
@ chiefJohn117: Myth? I'm referring to comments made by Phil Spencer and Matt Booty themselves.
@Nyxus "Their focus on services and downplaying of singleplayer games is what worries me though." Sure... So Microsoft is heavily investing on new studios and big name talents in gaming development, whitout saying that they´re creating a very powerful (and expensive) next gen console as we speak and still you have the nerve to say their focus lies on services? Wow! Downplaying singleplayer games? Sony has more MP ONLY games than Microsoft. I´m sure that even if the next games from Ninja Theory, Playground Games and The Initiative turn out to be SP ONLY games, people like you will continue to say that they´re worried about SP games on Xbox. Fact!
Xbox is what it's always been. A way to get their software into people's living rooms, get people to sign up for their services, and tap into the lucrative gaming market. That was MS stated purpose for entering the market, and that hasn't changed one bit. The only difference now is that they expanded the Xbox brand into the PC space, instead of taking the games away from the PC space to entice people to buy the console, which is what they did last gen. They're expanding in other areas too, but since the markets are trending that way, or at least new markets are emerging in those areas, it just means that the nature of a games division has changed, and there is more to it than the hardware. Something even Sony is doing, and Nintendo will probably end up doing at some point down the line. I don't think it's fair to say that it's only because he got his current position in 2017 that things are now happening. MS put him up there as the face of Xbox. He was claimed a savior of the brand after the disastourous launch. People said it would take time to do what they're finally just starting to do now. You don't get to reset the clock 2-3 years later because they made a new position for him. You're not wrong that MS has changed how it's approaching the Xbox, but that change is to promote their Live services, not because they moved it out of a side project status. I do think they are taking the industry seriously. It's just the way they approach the industry, and the consumer market side of things, is about their vision, and what they want to achieve for themselves. Not so much what is best overall. I don't think other companies consider the overall as much either, but at least they provide for the overall a lot better than MS. MS may be taking the industry seriously, and people in the industry would be stupid to not take them seriously, but many consumers seems to have a hard time taking their products seriously.
I see where you're coming from, and if you look at it in terms of Xbox Vs PlayStation and exclusive games and all that then yes, it's a joke, but when you look at the overall business strategy, the larger scheme, and the payoff, it's no joke at all. Phil Spencer has come through for Microsoft Corp, and that really isn't debatable. I think Phil Spencer has been a boon to Microsoft and (some) gamers with his vision, BUT we'd ALL like to see Microsoft really compete with Sony in terms of new, fresh, exciting exclusives, and we didn't get that at all this gen.
Way too late for April Fools jokes.
Are we still in April? This article might be from the 1st.
@CP_Company No. It´s not. And the author of this article is clueless as you are. https://www.gamesindustry.b...
LMAOOOOO!!!!! Sigh. "No VR - Thank God, and hopefully no VR for the next gen Xbox either." You ain't fooling anyone if MS was pushing VR you'd be fawning over it like like a schoolgirl with her 1st crush. "No Exclusives - Lies" Dude you KNOW what people mean when they say Say the bone has no exclusives. Here I'll break it down for you. In comparison to Sony & Nintendo they're not even close in terms of quantity & quality. Comprende? "released indies disguised as AAA - Like Sony (NMS comes to mind)" A timed exclusive that eventually turned into a quality game is your best example? I actually expected better from you. "No new ips for over 4 years - BS! Killer Instinc (2013) Ori (2015) Quantum Break (2016) SoT (2018)" Your 1st example is Killer Instinct? Lol, Your having an off night buddy. "Focused on making services - Like Gamepass which is awesome!" Cool. I mean if your comparing their services to Nintendo you'd have a point. Playstation has their own services as well, e.g. PS Now, Vue, etc. Their services get overshadowed by the awesome software however because you know at the end of the day gamers prioritize a GAMING console over a 'services' console. "Switch to surpass xbox this year. - Reminds me what Nintendo is doing to Sony in Japan Dominated by playstation 4. - True Uh...you realize that if we combined the Switch, XBOne & hell even the Wii U PS4 would STILL HAVE MORE UNITS sold right. You do know that the PS4 is well on it's way to being the 2nd best selling home console in history right? "0 goty contenders. - Yeah.Forza Horizon 3 e 4 Same racing game touched above 90 - Which GT Sport couldn´t achieve" Okay....didn't stop Gt Sport from outselling the entire FORZA SERIES ON XBOne so... That Phil Spencer puff piece literally made me lol. Thanks for the laughs. https://www.youtube.com/wat...
Why would you think so? Look where Xbox one was heading before he got control. Even though Sony sold more consoles , I believe that Microsoft did pretty well at righting the ship. Good momentum going into next gen. I love both Xbox and PS. So I wish them both success
"Look where Xbox one was heading before he got control. Even though Sony sold more consoles , I believe that Microsoft did pretty well at righting the ship." Before he got got control the BOne was destined to be in last place. After he got control? Last place. "Nah Rob the Pii U was in last place! Switch is next gen!" Lol. The Switch is about as next gen as the Souljah Boy console. " Good momentum going into next gen." Really? Despite being nearly 20 million shy from the previous gen when all is said & done you want to say it's 'good momentum' For realz??
Good momentum? Sales haven't gone up, but, down thats the literal opposite direction of momentum. The Switch will overtake Xbox in just over 2 years of sales too. Mind share for Xbox is pretty low.
He did after the failure of lunch in 2013 they lost a lot of credit yet after he took control YoU profit keep going up and up.
game pass is the only thing Phil needs congratulating on so far. I do believe xbox are heading in the right direction but I'm not thanking Phil till I'm actually playing good console exclusives and I am pretty confident ori and the will of the wisp and gears 4 will be the first of those games
Nah, just a fanboy article.
Credit comes when you deliver. Not when you make promises and pretend that everything is awesome. He brought some hope to the brand at first, then it's just been broken promises, disillusionment, with a few good things sprinkled in. After that, it's just more promises for the future, before they even bothered to show they deserve faith that they'll deliver when they haven't so far. He hasn't rejuvenated the brand. Compared to last gen, the feelings about Xbox are starkly different. There are the devout fan boys, but the console wars are much more one sided this gen, and there aren't as many of the middle of the road Xbox fans like we saw last gen. He's expanding the brand, but so far, it seems like the existing Xbox fan boys which are about the only ones really talking about it. So, that's the credit I give him. He's given the fan boys something to talk about, and backwards compatibility. Game Pass if you wan to throw that in. That isn't rejuvinating the brand.
" where's his credit? " - Depends on who you ask.
On his bank account
He has gotten more credit than anyone ever. Why is this not enough? Is only worship good enough?
Lol asked on n4g!
Well its because his official shrine hasn't been built yet.... s/
Doesn't he get credit all the time?
Most of it from his own twitter...
He gets a lot of credit by people here, but also criticized. But, I think the credit outweighs the criticism. He's really popular on Reddit, Twitter, and other social media sites. Personally, I think he's done a lot of good but is dragged down by his position. His job is to sell the love of games, but he has to make business decisions that aren't seen as pro-gaming-community but pro-Microsoft-doesn't-clos e-down-Xbox sometimes. I think everyone in his role outside of Nintendo has these issues of mixed criticism and credit due to the decisions they have to make and how they are perceived. Luckily, he gets paid pretty well in place of winning accolades or the hearts of every gamer.
Reddit and Twitter? Being on Reddit I don't see much of that unless you look in the pro Xbox threads...same with Twitter if you go and read the comments from Xbox/Microsoft related tweets. Reddit, Twitter and other places just seem to echo N4G most of the time
@foxtrot “Reddit, Twitter and other places just seem to echo N4G most of the time” Don’t haven much experience with Twitter, but I don’t think that’s quite right with Reddit. Looking at the general consensus on the PS4 subreddit for Days Gone, and people say it’s an ok game that doesn’t live up to its other exclusive counterparts. Meanwhile N4G gets riled up if you don’t call it game of the year
"Meanwhile N4G gets riled up if you don’t call it game of the year" Way to ramp up the hyperbole, dude.
@aconnellan Oh come off it man No one here is saying it’s GOTY that’s bullshit It’s a decent game, that’s it, nothing amazing but still above average just not as much as the other PS4 games in comparison
***Reddit, Twitter and other places just seem to echo N4G most of the time*** No, they don't. Unless perhaps you limit yourself to specific subreddits about gaming or sources for Twitter. It's easy to recreate N4G anywhere if you limit the range.
Not trying to be rude this is a civilized reply. "Personally, I think he's done a lot of good but is dragged down by his position. His job is to sell the love of games, but he has to make business decisions that aren't seen as pro-gaming-community but pro-Microsoft-doesn't-clos e-down-Xbox sometimes." That's fine, but for example when I think of Phil I am reminded of all the false promises all the times he has built thins up that have ended in disappointment like power of the cloud for example. And times he said things that were just dumb like the single player games aren't relevant comment or that exclusives weren't important and Microsoft should focus on the hardware so it was less of a competitor to the other publishers. As well as double talk like when he said "play games not resolution" then proceeded to make the entire X marketing campaign about "4K" resolution. And the approving of numerous totally misleading advertising campaigns like "the best selling console" or the "only 4k console" about the slim. On top of the constant push to eliminate physical media. "No, they don't. Unless perhaps you limit yourself to specific subreddits about gaming or sources for Twitter. It's easy to recreate N4G anywhere if you limit the range." This goes both ways... but who do you think limits their range more Phil or the internet? Obviously Phil is only going to show up in reddits where he is going to get a friendly reception. And being popular on twitter where he can and does remove people who say negative things isn't a good example of his popularity, it's a walled garden. Say what you want about Phil that's your right but to pretend that he has righted the ship that is xbox doesn't seem correct to me. I honestly feel like the xbox brand is less popular than it was at the start of the generation and that going into next generation they are way more the underdog than they were in the transition from 360 to xbone, and a lot of that is due to Phil's poor leadership and and choices. That's my opinion.
"Luckily, he gets paid pretty well in place of winning accolades or the hearts of every gamer." That's one of the cringiest statements I've ever read on here.
@thetaint I guess you never read your own comments
The problem is a lot of people don't acknowledge his credits or say he wasn't responsible for anything but at the same time place all the criticisms they have of Xbox on him. This is where the unfairness imo comes into play. At least from what I see from comments here and other places. Game Pass, crossplay, better API live tools, the revisions of Xbox S, a more powerful console with Xbox X, play anywhere, BC, getting rid of Kinect and the number one complaint everyone had with Xbox, more first party studios seem to all get pushed to the side in favor of complaints about Phil and Xbox. Is MS exempt from criticisms, of course not. But to not even acknowledge that the Xbox One has turned around for the better since it's debut is just being absolutely blind or ignorant....blignorant.
***disappointment like power of the cloud for example*** That's business. See the part where I mention he has to toe the Microsoft line. Cloud-based functions are integral to Microsoft selling their cloud-based services in general. ***like the single player games aren't relevant *** But that's not what he actually said. He was speaking business and how there is more money in MP games as a service model than there is in SP games. He never said they aren't relevant or necessary or the like. ***exclusives weren't important and Microsoft should focus on the hardware *** He said hardware and services, and look at their model now. Game Pass, multi-tiered hardware, future cloud streaming potential, taking XBL to multiple devices, etc. Yes, he was obviously wrong about the importance of exclusives, but he wasn't wrong about the focus on hardware and services. ***"play games not resolution" then proceeded to make the entire X marketing campaign about "4K" resolution. *** You're confusing marketing with Phil's personal idea that what is more important are the games and how they play and not the resolution. While he's marketing the 4k resolution of the X, he's also marketing the sub-par resolution of the XBO S and now the XBO SAD, both with lower resolutions than the base PS4 on average. He still wants people to play games, not just higher resolution games. He's made alternatives for those that care about resolution, but he can absolutely still focus on games rather than pixels while doing as such. ***Obviously Phil is only going to show up in reddits where he is going to get a friendly reception.*** He actually doesn't show up on Reddit, but he is praised on multiple subreddits (though also criticized, just not as heavily). ***And being popular on twitter where he can and does remove people who say negative things isn't a good example of his popularity, it's a walled garden. *** Being a troll and personally attacking him isn't just 'negative things'. ***I honestly feel like the xbox brand is less popular than it was at the start of the generation*** I don't think that's true at all. You can't get much lower than forced Kinect, higher priced console with lower specs, piss poor DRM marketing, and "we can't just flip a switch" days.
He gets credit by some, but he isn't really held accountable for anything. I mean, he is, but whenever the accountability comes up, it gets shot down about why he was right to make a certain decision. The media certainly hasn't held him to his word, and given that I've seen a lot more articles saying Xbox is going to win next gen because of something like xCloud, I'd say that his credit is implied being that he's the head of Xbox. Most don't agree with that praise, but it is what it is, and it's just another disconnect between the media, and the forum goers. I think he's done some good things. I wouldn't say there's lot of it. I think he's promised to do a lot of good things, but has already back tracked on some of it. He's also talked down other good things others were doing, when it wasn't beneficial to MS. Phil is an opportunist. He takes any time he can to make some passive aggressive statement about the competition, or try to steal the spotlight from the competition in an attempt to make sure his name, or Xbox is in the press at the same time. The good things he's done this gen, and actually delivered on, I could count on one hand....and I don't give him credit for buying up studios years after he said that's what they wanted to do, after they shut down other studios or cancelled other games, because in all that time, he said how they had all these great games, yet here we are.....with yet another Halo and Gears to look forward to, and I don't even think they have a Forza this year. For most of the good he's done, it's all for next gen. and that's the problem, and it isn't worthy of praise that they knew they lost this gen, so they just tried to remain relevant, and try to make it seem like they were doing great, only so they could pat themselves on the back, and try to say why it's a good reason to buy their next gen console. As a consumer of Xbox now.....I"m extremely disappointed in the brand, and more pissed at myself that I allowed myself to think that Spencer might not just another MS talking head, who would end up pandering to the consumer, but ultimately not deliver....just like the real big boy MS execs have done going on three decades now. Also...I'm not sure I understand " It's easy to recreate N4G anywhere if you limit the range." Are you saying that the range of what's allowed here is limited to be pro-Sony? I know you're often accused of that, and I say that isn't the case. N4G is pretty open in what's allowed, so long as it's on topic, fits the rules of content, and isn't a personal insult. Reddit is much the same way, although some subreddits do have more harsh moderation which don't allow such open discourse. I think in general, the discourse around the net seems to echo N4G, although maybe not as clickbaity or inciteful at times. Even the Xbox twitter account gets plenty of people coming in asking why MS is doing so bad this gen. But so does Sony at times.
***Are you saying that the range of what's allowed here is limited to be pro-Sony?*** No. Only that if you only see other places as reflective of N4G then you are likely not looking at places that are vastly different or specific in topic ranges. XBO subreddit, for example, is way more critical in a constructive manner than I've found here while the PS4 subreddit is more likely to praise Microsoft for what it does, including today's news which is more of a hot topic on the PS4 subreddit than the XBO subreddit. That doesn't mean N4G lacks any of that, only it's not as prevalent due to opposing ideals and past comments weighing down the potential for those to be more common.
In terms of services 100%, their image too to an extent, however the games from Microsoft have been severely lacking all gen and other than a handful have been pretty much mediocre or worse, they have not tried hard enough in that regard untill recently, time will definitely tell though, they seem to be on the right track. All they need to do is to remember that the games are the no1 priority, support your system and the gamers will too.
So getting rid of exclusives (arguably the main reason to buy a gaming console), and having it's studios release not only few, but medicore and empty games means "rejuvenated" apparently.
Are the games on PlayStation?
Are the games only available on Xbox One?
All Xbox One games are available on Xbox One, same cannot be said for PC, there is also no 360 or Xbox backwards compatibility on PC. Regardless the point of Xbox games on PC is to give gamers an option of where they play. You're just some lemming obsessed with Tribalism.