Spending picked up in February with an estimated total of $41.6 million spent on TV commercials by gaming brands, with Xbox leading.
Media feels sorry for ms again.
I'm always blown away by how much folks spend on Ads period. Considering how that Xbox One is in last place maybe they should be spending more on ads.
I feel sorry for people internalize a brand as a representation of themselves. These are just plastics boxes with parts that play games. The brand loyalty in any direction is asinine.
A lot of people do that with Sports teams too. It is sad.
Showing support for something isn't asinine, plastic box or not. Being excited about the games a plastic box offers isn't either, some are just BETTER than others. Of course people are going to speak highly and try and convince others of the benefits of their choice.
Being disappointed with a product you used to like is hard "internalizing a brand". This type of defensive reaction to criticism does however allude to aforemention internalization.
The gaming industry was built off of brand loyalty. Companies have always used viral marketing to promote themselves over their competitors. For one to think that way of thinking wouldn’t spew over to the consumers is ignorant. Either you’re young, loyal to the losing company or both.
Plus.. it's not just a plastic box..
Maybe I'm just a semi successful adult. But I just buy all the systems.
There is a purpose for brand loyalty when they are better at certain products than other products. For example, you would buy a pick-up truck from Subaru if they came out with one yesterday? You might go with a company that has more experience. Samsung makes amazing TVs yet the Blu-ray player sound systems are junk just like Sony's and Panasonic's. You wouldn't buy a wireless router from Cisco at Walmart because their consumer products are junk compared to their business products. Lastly you wouldn't buy a video game console with out enough special interest to purchase it such as quality and pluthera of exclusive games or else you would just get another Xbox Console and Game Pass. I don't choose Microsoft for their Xbox, I choose them for their Experience with Operating Systems and Office Suite Software. Not Office 360 reacuring revenue crap. And not for their half assed attempt in the video game industry.
How is anything they said brand loyalty? There have been a slew of fake positivity surrounding Xbox lately. I own both consoles and am NOT a fanboy of either, I am a fanboy of the truth though.
There are no emotions that comes from one of their own major branches. They literally own media outlets or are “financially” connected with a lot of them. But, they had their crackdown, media contract for anthem, not sure if they have the division 2, they are already doing hype articles for halo.. which is odd since gears of war is due first and it is very silent, and then their emotional controller adverts.. one of which was the super bowl ad.
Hey...it's a win at least. Greenburg can avoid his anxiety pills for a week or two now
You're laughing at the new Microsoft adaptive controller?
That's merely the article picture. That's not what the story is about.
PS4 getting dominated
Xbox Won! lol
Yeah they are pushing that new adaptive controller pretty hard right now, but honestly that is a good thing. The adaptive controller is a great thing to be pushing as it allows a whole new demographic to join into gaming.
I hope it brings awareness to devs on how to implement features that help people who're incapable of performing certain things in games. A simple option for example is having a setting that changes button mashing segments to a button hold for those with poor motor skills.
For me this has been the best thing to come out of this gen in terms of opening gaming up to alot of people who can't play games for one reason or another. Hope other developers take up this idea as for me gaming is for everyone and should always be. As for Microsoft spending the most tbh ide expect that with them trying to push the Xbox one in the position its in.
We're congratulating people on spending more for marketing now?...
Sure, why not.
Have you ever been in an article where it says “Sony spend the most on marketing”? Try going there, you’ll see.
The brand when successful sells itself. Nothing like word of mouth.
@SierraGuy: What a crock. Sony typically spends most on advertising and gets praised for it. https://n4g.com/news/220940... https://n4g.com/news/223998... https://n4g.com/news/200972... Nintendo also tops ad spending from time to time and it has been posted here. https://n4g.com/news/217739... https://n4g.com/news/205158...
Yep, they sure are. For whatever reason, these statistics are tracked and then used as console war ammunition every month. It means TV stations made $$..that's it. But people flock to them every damn month to praise their favorite or talk trash about their make believe "opponents." Here's last month's: https://n4g.com/news/223998...
Well when there's an article about how Sony spent the most for a month people praise them for it, with some even bragging how great they are because of it yet when its not Sony people downplay it
People should downplay those articles period, because it's nothing to brag about. Who or what started this trend?
Sony is saving money for advertising their upcoming AAA games, PSVR and PS5. Just like they cut costs by not doing PSX and not going to E3. Seems obvious.
they might do another huge NYC event to showcase the PS5. that was the smartest move last gen.
I'm expecting the same either at the end of this year or next February. Sony is being smart by spending where it is necessary at the moment. Seeing as their AAA games are all selling in high numbers, it's a good strategy. Money not spent on the Super Bowl will be spent on Day's Gone advertising.
indeed. the ps4 is practically selling itself why waste money. then you can use that money for a showcase, a bigger E3 next gen and continued marketing when it is needed.
Also Post, if you noticed, Microsoft spent lots of money on The Super Bowl commercial for a controller. Which is fine. But didn't spend money on advertising Crackdown 3. Interesting huh?
Sony own a lot of channels on TV So I'm. Sure it will be cheap Film and television production and distribution Edit Sony Pictures Entertainment, including: Sony Pictures Digital Sony Pictures Entertainment Japan Inc. Madhouse (joint venture with Nippon Television, Dentsu, VAP, Hakuhodo DY Media Partners, WOWOW and Sumitomo Mitsui Banking Corporation) Toei Animation (joint venture with Toei Company, TV Asahi, Bandai Namco and Fuji TV) Animax Broadcast Japan Inc. (joint venture with Sunrise, Toei Animation, TMS Entertainment and Nihon Ad Systems) Animax Animax Asia Animax (India) Animax (Pakistan) Animax (South Korea) (joint venture with YG Entertainment) Animax Europe Animax (United Kingdom) Animax (Germany) Sony Pictures Motion Picture Group Columbia Pictures Ghost Corps Screen Gems Sony Pictures Animation Sony Pictures Classics Sony Pictures Releasing Walt Disney Studios Sony Pictures Releasing de México Sony Pictures Imageworks Sony Pictures Home Entertainment Sony Wonder Universal Sony Pictures Home Entertainment (joint venture with Universal Pictures Home Entertainment} Sony Pictures Worldwide Acquisitions Group Destination Films Stage 6 Films Affirm Films TriStar Pictures TriStar Productions Triumph Films Sony Pictures Television 2waytraffic Adelaide Productions AXN Califon Productions, Inc. Cine Sony Television CPT Holdings Crackle CSC Media Group Pop Kix Tiny Pop True Channels True Movies 1 True Movies 2 True Crime True Entertainment True Drama Bliss Chart Show TV Chart Show Dance Flava Scuzz Starz TV The Vault Culver Entertainment Electric Ray ELP Communications Embassy Row Fable Pictures Film1 Film1 Premiere Film1 Action Film1 Family Film1 Drama Film1 On Demand and GO Floresta Funimation Funimation Films GetTV Gogglebox Entertainment GSN (58% ownership with AT&T's WarnerMedia) Huaso Jeopardy Productions, Inc. Lean-M Producers Center Left Bank Pictures Lifetime Latin America (joint venture with A+E Networks Latin America, distributed by HBO Latin America Group) More Than Movies Movies4Men Playmaker Media SAB TV SET Max SET PIX Sony Entertainment Television Asia Sony Entertainment Television India Sony ESPN(joint venture with ESPN, Inc.) Sony MIX Sony Movie Channel Sony MAX (joint venture with DStv) Sony SIX Starling Productions Stellify Media Tandem Licensing Corporation Teleset TriStar Television TruTV (UK and Ireland)
Yeah but they don't own Xbox so that's all irrelevant
well yeah they knew the game sucked. im sure they advertised it minimally on the internet etc. but they have bigger plans for their controller apparently. it was a nice commercial and much needed after all the flack theyve been getting.
I've always Hated the Xbox commercials just because they are so bland and lame; It just shows the general commercial you'd see for new multi-platform third party game like Anthem, then right at the end you see the Xbox logo and then you hear the lame announcer that almost sounds disinterested: "Buy Xbox one...get Anthem." I always shake my head every time I see an Xbox commercial.
Good to know the Xbox is winning paid dollars for adverts.
The main reason for this is probably because they have marketing with anthem and metro exodus.
I believe dmc 5 as well. Not that the ad is anything to write home about.
Let’s not forget the Super Bowl ad which I’m sure cost a pretty (billion) pennies give or take
Did they dominate the game industry in anything that's actually important in February?
A win is a win I suppose lol
First, MS won the most prestigious award in the history of gaming...People of the Year. Now, they just achieved Most Spending Evah on TV commercials.. is there anything MS can't do? there's really just no stopping this green juggernaut. Xbox is back and is dominating. The future is bright.
Should have spent that money on making actual games instead.
What a victory..
No shit, every video game commercial you see has Xbox brand after it. Yet none of these games are only for Xbox.
Not sure how the word oust is appropriate. Like it’s bragging rights to be desperate.
With ps4 leading in sales and gaming enjoyment.... But Microsoft outdid Sony in TV advertising lmao how is this a positive
They spent the most money on commercials.... congrats I guess? Is that really an achievement?
Its time for their big push at the beginning of each generation.
Another category made up out of the blue just to accommodate some insignificant achievement for Xbox. What's next? Xbox outs Playstation on buying more plastic materials? 🤔
Let's see......Sony wasn't dumb enough to pay for the over priced add time during the Super Bowl. Guess who was dumb enough to pay for time that is used by football fans to take a leak and get food? I'd say Sony was the big winner here.
Ummmm...good for them, I guess?
Man during December I was amazed by the amount of ad time Sony had on Cartoon Network. I was watching a DB Super marathon and literally every commercial break over the 4 or so hour period had a Playstation commercial. At the time I was thinking man no wonder they so much mind share. They were really going hard.
Yes, I've noticed all the Microsoft fluff pieces over the last few months.
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