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70°

What the hell happened at Activision Blizzard?

12 months of record-setting financial performance + 800 people laid off = one terrible week.

The sad truth is that the die was cast at Activision Blizzard months, if not years, before these layoffs were first hinted. What makes this so exceptionally painful is that there is an understandable mental link between layoffs and poor financial performance. It’s nigh impossible to rationalize or justify 800 people being shown the door as a company reports record sales.

Poor planning, a failure to adapt to current market conditions and consumer desires, and too much investment in trends (like toys to life games) has left Activision Blizzard in a place where it needs to make drastic cuts. That’s a thin blanket against the cold reality that executive pay is broken and now hundreds of people are out of work.

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Community1892d ago
Gamist2dot01892d ago (Edited 1892d ago )

Like the mobile gaming industry, I think these companies live and breathe through investors; huge amounts invested in one year, following year or so they back out. It's a shame and unfortunate for the people without a job. I knew some friends who bragged on social media about their pride working for mobile gaming companies and they were paid and compensated well with their weekend company get-away trips and parties. The following year? All looking for jobs, and they don't work for the same company. I was tempted to jump on board due to the tempting pay rate. Glad I didn't.

Bleucrunch1892d ago

That many people being fired is definitely a referendum on the company which shows poor management. Senior management is not held responsible but the lower level folks get the short end of the stick. Bad management seems to be common at Activision.

80°

An Update on This Year’s BlizzCon and Blizzard’s 2024 Live Events

Blizzard writes: "After careful consideration over the last year, we at Blizzard have made the decision not to hold BlizzCon in 2024. This decision was not made lightly as BlizzCon remains a very special event for all of us, and we know many of you look forward to it. While we’re approaching this year differently and as we have explored different event formats in the past, rest assured that we are just as excited as ever to bring BlizzCon back in future years."

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PRIMORDUS3h ago

How about you not hold Blizzcon anymore period. You fucking POS company. I really hope Blizzard would just die.

140°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

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Profchaos19h ago(Edited 19h ago)

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers15h ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

Profchaos20m ago(Edited 19m ago)

How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.

It's just backwards.

just_looken2h ago

What your talking about is called block list

In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback

Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.

But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.

z2g11h ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing11h ago

Cmon where's the pictures of your children. Don't hold out on them.

H911h ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

jambola7h ago

I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong

SegaSaturn66910h ago

I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.

Popsicle10h ago

Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.

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70°

Embracer CEO Lars Wingefors: "I deserve a lot of criticism."

Embracer CEO demonstrates a masterclass in mental gymnastics in latest interview.
"I'm sure I deserve a lot of criticism, but I don't think my team or companies deserve all the criticism. I could take a lot of that blame myself. But ultimately I need to believe in the mission," he said.

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on_line_forever13h ago

OK give us Kingdoms of Amalur 2 with AAA budget and we will accept your excuse

kaos8911h ago(Edited 11h ago)

The king of the studio asset flip scheme that failed.