"I’ve seen what Ninja Theory’s working on next and what their pipeline looks like. I saw what Playground’s working on next, I saw what Rare is working on next and their continued growth and success with Sea of Thieves.
"The real goal with the studios for me is to get a large enough studio base where we can delight and surprise ourselves and our fans with games, and it’s on a regular cadence, so we’re not always pinched to say ‘okay, well what can we announce?’
Warhammer 40,000: Boltgun 2 developers discuss the huge success of Space Marine 2 and its effect on the series as a whole.
The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil
In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.
Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.
It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.
There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.
Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.
When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.
Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up
2026 will mark the 25th anniversary of Xbox, and Phil Spencer has teased it as a "really special year" for the games division.
They going to be a he best and biggest publisher on Xbox, Playstation and PC next year. They not really said anything about Switch 2 though spite claiming to be big supporters.
It will be, his net work will hit 50 million and he plans to buy a new mansion in Cape Cod. Thanks everyone! #failup
"I’ve seen what Ninja Theory’s working on next and what their pipeline looks like... I saw what Playground’s working on next, I saw what Rare is working on next and their continued growth and success with Sea of Thieves."
There were rumors that Rare was also working on another game besides SoT. Should be interesting if that's true. NT has been quiet since they released Senua's sacrifice which was in 2017, no doubt they will have something new to show and maybe even a release date sooner rather than later. And of course Playground has been rumored to be on Fable for a good minute, I bet they'll have something to also show off at E3.
Those three studios will likely have something, maybe even Compulsion may have something else to show since We Happy Few came....and went.
“Xbox Boss has seen upcoming Ninja Theory, Rare, Playground Projects“
Hopefully we’ll see what you’ve seen come E3. I’m excited to see what Playground Games have been working on.
So whats this bs I keep hearing about Phil Spencer needing to get fired?
Turns the hardware of the original X1 around from a terrible launch and perception.
Fix the issues with Xbox Live and added gaming services. Added BC when the other boss would not of done so.
7 new studios under their belt all within the same year. With rumors of a few more.
N4G logic. Hes a terrible boss...
Lets make one thing clear Don Mattrick wouldnt have done anything of those things. He saw the backlash with Adam Orth 2 months prior to the X1 reveal didn't listen.
Rumors of tv and media talk at the X1 reveal, which also garnered backlash didn't Listen.
Drm not flippin a switch didn't until after he quit lol.
Most importantly, if he didnt do anything about lack of games, studios AAA output in 7th gen what makes you think he would do anything about it now??? He would of done the same old thing. Halo would be released every other year with little breathing room for change and would have gotten worse, Rare would still be tied down Kinect (yes Kinect would be a thing) the same ol tone def Mattrick. I ask again who is worse?
Btw it seems MS projects are coming along quicker than I thought.
This does put a smile on my face. I'm really glad MS did not pull the plug on Xbox even when they had every reason to this gen.
I'm glad they committed to turning things around instead of just cutting their loses.
The failure of the Xbox One gave rise to the Xbox One S/X, backwards compatibility, game pass and 7 new studios. All fantastic for us the consumers/gamers.
Job well done Phil. Keep at it.
Exciting that Phil is checking on his studios