Bungie to Assume Full Publishing Rights for the Destiny Franchise

When we first launched our partnership with Activision in 2010, the gaming industry was in a pretty different place. As an independent studio setting out to build a brand new experience, we wanted a partner willing to take a big leap of faith with us. We had a vision for Destiny that we believed in, but to launch a game of that magnitude, we needed the support of an established publishing partner.

Newmanator1984d ago

Yeah I'd have to agree with you there. I hope Bungie start with something completely fresh.

-Foxtrot1984d ago

It's the only way really to gain a bigger audience.

People have already made up their minds with Destiny and if you've missed out on the first and second game along with all the expansions for the lore they've built up then you won't have a clue what's going on in future games.

Better off making a brand new game to capture a bigger audience

AngelicIceDiamond1984d ago (Edited 1984d ago )

Starting fresh indeed they know these AAA's companies are no good. Insomniac learned quickly from EA 5 years ago when they released Fuse when their new IP got ran into the ground. Congrats to Bungie I think it'll be wise of them to stay independent for awhile.

ps3vita4life1984d ago (Edited 1984d ago )

I agree, I’d like to see Bungie do something else! I hope they go back to their proper single-player campaign roots and create a beautiful universe distinct from Destiny/Halo.

PapaBop1984d ago

Unlikely to happen any time soon, Bungie had a ten year agreement with Activision which was naturally coming to an end in two years. The big news here from Bungie's point of view is that they've managed to acquire the complete rights to Destiny including publishing.

darthv721984d ago (Edited 1984d ago )

Bungie was owned by MS for 7 years but had contractual deals for 10 before they signed on with Activision for a 10 year publishing deal. That only lasted 8 years.

Personally I think they had a much better working relationship with MS than with Activision. At least under MS they released 5 games all to great acclaim (some more than others) but under Activision they released 2.

We all know Bungie wanted to stop making Halo games so what do they do...? They go independent and still end up making a game that has some similarities to Halo. You can take the Bungie out of the Halo but you can't take the Halo out of the Bungie.

I'm thinking this might have something to do with their decision to end things with Activision before their contract was up: https://www.gamesindustry.b...

Michiel19891984d ago

@Angelic I really dislike activision, but im totally on their side when it comes to Destiny. bungie fucked it up, not activision. Bungie is the one who misled their consumers, throttled exp to sell more mtx, locked old content unless you bought the newest expansion and Bungie were the ones who advocated for mtx in Destiny. Activision wanted to give them more time, because Bungie couldnt realize the plans they made in the correct time. They couldnt produce enough content for their expansions/patches so they advocated for mtx to make up for the lost revenue.

I love the old Bungie games, but I did lose faith in them. I hope they are able to return to their glory days, but im not blindly gonna buy their games anymore.

DaDrunkenJester1983d ago


It's hard to distinguish when it was the dev, or an order from above. I'd have to assume the pressure to make a certain revenue margin from their handler was more of the reason why Bungie had to use more money hungry techniques. Considering we saw none of that when they were with MS, I can only assume it was Activisions greedy ways that led them to design the game around Season passes and MT's. Much like they do with their other franchises like CoD.

remixx1161983d ago


Lol bro what the hell are you talking about??

How is it bungies fault when damn near all games published by Activision are milked and pumped full of microtransactions. You literally did zero research and just blew chunks on your keyboard and called it facts.

Hell Activision even came out after their earnings call and claimed they were unhappy with the way forsake (destinys latest big expansion) perform monetization wise and planned to increase monetization going forward( they were unhappy with the how poorly mtx sold during the expansion even though the player base flew up dramatically so now they plan to increase the amount if revenue generated through mtx going forward). Bungie retaliated saying they loved the way forsaken performed regardless of what Activision said.

All of this is because of Activisions greed and wanting to sell more and more dlc and microtransactions in a timely frame to keep player monetization high.

Try Google, it helps.

DarXyde1983d ago

I think it's for the best.

I do a lot of work with and for NGOs and nonprofits. One thing I can say for certain is, where donors are involved, you almost wonder what you're allowed to do with your own organization for projects and undertakings.

I'm sure a similar principle applies when you're a smaller development studio and Activision or EA are your publishers.

Ninjamonkey821983d ago


how does it feel to have you're foot in your ass?

AngelicIceDiamond1983d ago

@michiel If that were true then we would of seen such acts in the Halo Franchise Specifically in Reach. I haven't. Played Reach in a awhile but from my understanding there were no overpriced DLC lvl throttling, content cutting, MTX. It makes no sense why they would start now. I highly doubt it was Activision in all this.

UltraNova1983d ago (Edited 1983d ago )

Eight years ago Bungie wanted to escape their controlling Publisher (MS) who wanted them to be a one trick pony indefinitely, to pursue their own fate. What did they do? They signed a 10 year deal with the devil himself, Activision. Now they want to escape their controlling Publisher (Activision) to pursue...wait..this sound familiar...


Fun aside, I'm not excited for Bungie. They knew better. They sure as hell know how to draft a contract with Publishers though, I'd give them that, since they can breeak free when they choose to(and keep the IP) so thats that.

I'm sure all the anti- consumer "mistakes" during Destiny's life cycle were made by both Bungie and Activision, and this is coming from someone who absolutely loathes the latter...

I hope Bungie made enough money through the years to stay independed through their next project, because I'm very very curious to see the real, unshackled Bungie in action with no one else to blame but themselves if it all goes south.

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beulahland1983d ago

Hold your expectations, dude. A good amount of the bad ideas and practices on Destiny came from Bungie itself, not Activision.

--Onilink--1983d ago

True, the difference is when you are self publishing, you can make time to correct those mistakes before launching anything.
When you are contractually obligated to an annual release cycle, it becomes significantly more complicated

CaptainObvious8781983d ago


Thank you. I was going to say that but you beat me to it.

There's a whole laundry list of crap they pulled.

One of the more egregious things was locking the 1st dungeon behind a paywall and then claiming it was an accident...

DaDrunkenJester1983d ago

They pulled that due to having to hit certain revenue goals through MT's. You really think a dev would purposely hurt their own game? It was obvious Activision was putting the pressure on to hit goal, forcing Bungie to do what they had to do.

DVAcme1983d ago

That is LITERALLY the first thing that came to mind when I read this, holy shit indeed!!

This not only is easily the biggest piece of gaming news in ages, it's an absolute indictment of the AAA publishing industry. This is Bungie making a statement that their creative vision was sacrificed because of Activision's shitty-ass policies and that they're now putting on their big boy pants to right the ship. I am beyond glad for them, and am genuinely excited to see what they have i store for the future.

Potnoodle9991983d ago

Jesus, with the way they talk they may aswell change the company name to destiny. It doesn’t sound like they want to do anything other than destiny. It’s just bizarre to me how these companies go independent to be able to create something new and then just keep churning out the same crap. Destiny has always been mediocre at best. Anyway, clearly everyone commenting here will disagree with me. I remember when bungie we’re leaving ms and I was so excited to see what they could bring us. Such an underwhelming effort from such a highly respected dev. Hopefully they create something really unique one of these days and not another gaas snoozefest

Nu1983d ago

Microsoft is going to swoop in on this quickly

Ceaser98573611983d ago


LOL! Bungie wont go back to MS for sure...

KillBill1983d ago

Not sure why you are shocked here? It was already known that the contract between them was up. Bungie has always simply utilized the ability of larger companies just enough until they can get their own feet underneath them.

1983d ago
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THC CELL1984d ago

Probably run back to ms if they get a offer

AngelicIceDiamond1984d ago

I think its best they stay independent for now.

Araragifeels 1984d ago

I don't think Bungie would like to work with Xbox as partner again. I can see them going to PlayStation instead but I don't think Bungie would like to split their fanbase even thinner.