Video games are much more time-consuming than other types of visual media. While films typically run for two hours and television episodes last around 20–50 minutes each, video games often occupy players for anywhere between 5 and 40 hours for the main narrative, with multiple games running over 100 hours to attain completion. For this reason, consumers understandably take several precautions before deciding to purchase a game: watching trailers, checking out gameplay videos, and reading reviews. When a game receives a negative initial response, gamers are quick to denounce and dismiss the title based on popular opinion, often leaving a permanent mark on a developer or franchise. This response begs the question: do gamers judge titles too harshly based on first impressions?