Xbox Needs to Bring ‘Shock and Awe’ To This Year’s E3.

Don’t worry. This is not another article depicting every flaw in the Xbox business model, nor is it in any way an attempt to devalue the largely positive effect of Phil Spencer since taking the helm at Microsoft’s Gaming Division. Its more of what Liam over at BoxPlay believe's Microsoft should be doing at this year’s annual gaming extravaganza, and what they should really steer clear of.