Sony may have found its own Mario.
After struggling to define itself as more than just a top console, the Sony PlayStation 3's "LittleBigPlanet" era is set to begin Oct. 21. It gets era-starting status because the game is… different.
After more than a year of hype, the game's lead character, Sackboy (or Sackgirl), is set to tear down walls for gamers and possibly advertisers and perhaps become as famous as Nintendo's iconic Mario, of "Donkey Kong" and "Mario Bros." fame.
People were "awed" when the game was first teased at a game conference last year, says Eric Fong, associate producer for Sony Computer Entertainment America.
It was "as if they were kids again, watching some Saturday morning cartoon," Fong told IBD. "For me, that was the moment of realization that we had more than just a great game - it became something that the entire industry would look to as game-changing."