Why Does Activision Get A Pass For Micro-Transactions While EA Gets Roasted

It has been no secret that EA Star Wars Battlefront II has had its share of issues and detractors. The biggest of which is the use of Micro-transactions as a main component of the game. However they are not the only new release to have them and in a new Opinion Piece; Skewed and Reviewed looks at why EA was given so much grief while another major publisher got a pass.

[Brash]

Been asking that for a while

[Garethvk]

I was in HQ today and noticed it.

[Eonjay]

It worth going after Activation and Microsoft for these very same practices. EAs was targeted more heavily because it tried to use Star Wars to do it which is like among the top 5 properties of all time. Its owner Disney is the most valuable trademark in the country. People aren't willing to fight for COD. People are willing to fight for Star Wars.

[Emily_]

I’m making over $15k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life.

This is where i started>>> http://4u.fyi/4h5

[AspiringProGenji]

EA closed Visceral Games + All the P2W BS + all the damage controls. I see they have got all the attention while Activision is enjoying the distraction Also you know Most people don't like EA. They have earned the bad reputation

[_-EDMIX-_]

Activision is never close down a gaming Studio?

And I would also argue that Activision has just as bad as a reputation all I'm actually seeing from this as a lot of this hate is based on bias and personal emotion and less of it is actually based on what's actually being done.

If the people campaigning against microtransactions actually want their voice to be taken seriously they can't simply just cherry-pick a popular company to hate they actually need to openly be doing this against any company that's doing microtransactions.

I mean consider what you're saying applies to many companies.

You need to also consider that if the majority of your anger is coming from an emotional place and not something really objective regarding microtransactions like for example if you're talking about that EA close down a studio, you're going to find people are going to actually take your message less serious you'll simply come off as a person that actually hates Electronic Arts than actually really cares about microtransactions.

So how do we know that your anger is not simply based on not liking Electronic Arts?

So do you not see how easily somebody could ignore such a stupid campaign when they hate train is simply based on not liking a company vs the action?

Someone somebody says why is microtransactions bad? Your response can't be "oh Electronic Arts closed down the studio I liked"

Or

"They evil"

This type of hard Edge approach is actually going to have a complete opposite effect if anything a great example would be the presidential election with Donald Trump. We understand he's regarded as an evil person but actually blaming the entire Republican Party and then even attacking the people that vote for him is not actually going to convince anyone to change their minds in fact that has a complete opposite effect your rhetoric simply starts to sound like you never were going to like this individual in the first place thus they don't care.

I mean put it this way would you be able to take my opinion seriously regarding any publisher if I've made it clear I 100% hate every last thing the Publishers ever done?

So I believe people's anger needs to be towards the action of what's being done in less about trying to slander the company because that's actually going to have an opposite effect than anyone believing or caring about such a campaign.

I mean would you take a Nintendo review from a website seriously called "I-HateEverythingNintendo .com"?

[AspiringProGenji]

I dunno about Activision closing down studios, but I am talking about recent events. EA closed Visceral Studios, then this P2W controversy follows, plus all the damage control ''Sense of pride and accomplishment,'' ''Arm chair developers.'' Etc...

Also EA has served as the catalyst for consumers to finally start pushing back MTs. This doesn't mean Activision or any company is getting a pass. Actually, every publisher/dev must be hating EA for this controversy. Companies now know they can't put P2W BS and get away with it. This is a message to every company. EA getting the most hate is because they caused it

All this controversy and hate EA is getting is warranted, regardless of liking or hating the company

[Seraphim]

I certainly can't recall Activision closing down a popular or known developer. Not to mention they don't have the teams that EA does between Sports, Racing, and other genres. It's possible they have but Visceral was well regarded, known and loved for their work on Dead Space. And EAs excuse for closure was insulting to gamers.

And to add to EAs MT grief. Their sports titles are atrocious but because certain gamers don't play sports games this goes unnoticed. The sports fan base eats this pay to win stuff up w/o raising a brow.

Activision has their share of shat moments but not nearly like EA. Nor do they have the abundance of releases like EA. It seems Activision, while doing MTs doesn't take it to the extent EA is pushing it. though perhaps I'm wrong in that regard.

[morganfell]

Why does HALO 5 get a pass for gambling based loot boxes called Req Packs in a Pay to Win Multiplayer Scenario get a pass. They have been doing this for over 2 years and no one has said a thing.

[_-EDMIX-_]

@Aspir-except you could easily look up that Activision has closed down several Studios all Publishers go through something like this at a game studio is not making them money.

I'm sorry but that's not an idea that's exclusive to Electronic Arts Sony Microsoft Activision and multiple Publishers have closed down Studios over the years.

The point I'm actually making is there is no reason to actually bring that up when talking about microtransactions cuz that actually makes your campaign sound like it's a personal Vendetta instead of focusing on the actual microtransactions

So if you have a website called I hate Electronic Arts. Com it makes it very difficult for anyone to take anything you say seriously about microtransactions because the idea is that you already hate Electronic Arts in the first place the say anything you're saying becomes instantly moot.

In order to get out of that you need to at least make what's your saying equal to other Publishers because the second you start going for an emotional Vendetta you're going to lose any chance at others taking you seriously.

I'm not even saying that they hate for the company is not warranted simply that you need to start focusing on the microtransactions as opposed to personally trying to attack the company. That doesn't really help your point as much as you might really think.

Because when I open up a website called I Hate Everything nintendo.com trust me someone's not really going to believe my real issues with Nintendo if I've already made it apparent that I Hate Everything the company does.

Make your hate about microtransactions and not simply exclusively Electronic Arts that's probably one of the biggest reasons why you're seeing Activision and Microsoft and even Ubisoft get a pass for doing similar things.

Please do not waste time trying to bring out that they closed down the studio because some of my favorite Publishers in gaming have closed down Studios that I've liked, this is business it's normal and it happens and it should have absolutely nothing to do with what we're talking about in terms of microtransactions.

If you keep making your issue emotional and personal you're going to lose any real chance that actually really getting people to look at this issue all you're going to successfully do is just have people pay attention to Electronic Arts that's not going to do jack to these other Publishers it's barely doing anything to EA.

I would argue that type of behavior is why Battlefront 2 is still selling huge numbers and it's barely effect Electronic Arts.

People are unable to see it as "microtransactions are bad and they are pay to win" they actually simply start seeing it as

"here's a person that hates Electronic Arts look at him bringing up everything he hates about Electronic Arts."

This concept has been proven psychologically time and time again that when you take this type of negative hard-edged approach what you actually do is reinforced the belief of the people who are even buying some of these companies games.

So they're not seeing it as I shouldn't buy Battlefront 2 because of microtransactions , they're actually seeing it as " here's another classic person that hates every single last thing about Electronic Arts"

ie they closed down the studio but let's disregard that multiple Publishers actually do this.

[Bahamut]

Activision is pretty awful too though. They killed Tony Hawk's Pro Skater and Guitar Hero, to name a couple.

[AspiringProGenji]

No. This isn’t about closing studios. I added Visceral closure as another reason why EA is also getting more hate and all the attention in this controversy. That Plus All the P2W BS plus the dagame control is why EA is being hated more than other companies right now. Im talking about recent events

Activision is just as bad and like I said, they won’t get a pass. This is a message to all companies.

[fenome]

@_-EDMIX-_

So you're saying you have to not hate EA to be able to criticize them? Lol

Meh, I haven't been a fan of EA or Activision since last gen when they really started mainstreaming this crap. I guess you could say i hated them before it was cool, does that make me a hipster? Lol

EA has just outright started getting scummy about it though, I don't understand how you defend them so much. I honestly hope they don't just totally start gutting the games you like over the next 5+ years and I really mean that. I'll gladly eat crow if they actually start evolving their games instead of just turning them into ATMs with revolving doors. But hey, if that actually does happen it might just be because of us haters, who knows?

At this point I'm just curious as to when they're going to start charging a subscription on a game to game basis. I bet people would still find a way to defend that as well though, what can you do?

[Cyro]

Star Wars is a big IP so not really a big surprise it got a lot of attention.

[Jinger]

So is CoD... it's just Star wars attracts more than just gamers.

[Cyro]

@Jinger

...So basically what I said? Star Wars is huge, much bigger than CoD.

[Kleptic]

IMO, eventually, one of the big publishers was going to get targeted for it. Start Wars helped the situation reach media that has a lot more to do with the world than just gaming sites...so that can't be ignored...

but sooner or later something like this was going to gather enough momentum and popular opinion. There's always been a vocal push back on gaming media about MT's...but there's also been a vocally happy group on the business finance side...turns out...investors love seeing reports of software companies selling 'nothing' twice, at ridiculous margins...and we still don't know how badly all this actually hurt sales...everything up to this point is still just projections. If it sold ok, it amounts to nothing....and that is how it always has happened before.

This was probably different because it was Disney that pulled the plug (and don't think for a second they didn't approve the ENTIRE progression model multiple times, they were just more worried about the feedback than EA was...they're used to it, and ride it out)...had it been a standard battlefield game, or something, they'd have carried on...took a hit with some reviews...and that'd be that.

[Sarge2u]

It's also another big pile of shite too.....

[-Foxtrot]

They do it's just EA make such a noise while doing their shitty practices that Activision use it to their advantage and slip into the shadows...they know unlike EA that there is a "time and a place" when doing their PR stuff while EA continues to dig themselves into a bigger hole.

[81BX]

Because gamers. All of a sudden it's a big deal but didn't say $h!t when bf4 season pass gave priority in matchmaking waiting. If you didn't see the baby steps, you can't cry at the end result

[UltraNova]

Premium matchmaking is still a thing in Bf1...

[rainslacker]

I think EA got more attention because of that reddit post which inflamed a lot of people to notice. In fact, I think EA has done more harm through trying to curb the complaints because they can't seem to say anything right...and in fact say the one thing that is likely to just piss people off more.

Activision tends to not address complaints very often, and just ignores them so the fuss about any complaint dies down after a week or so.

That's why most publishers are upset with EA right now. Not because they tried to institute some hideous monetization scheme, but because they handled it terribly.

[UltraNova]

Call me a cynic but this whole MT uproar will die down soon and EA will carry on as usual.

I'm wondering though, is BF 2 past 15-20million copies sold yet? (My local store is on their 7th BF 2 copy shipment, they dont even shelve them, they just.call people who reserved it to come pick up their copy).

Yes I've lost all hope for humanity, in case you're wondering.

[rainslacker]

It's quite possible. But I'd expect that to happen in a few days, and it's now going on a couple weeks. Maybe more gamers are feeling emboldened that it's seemingly going somewhere so they're keeping it going more.

I'm sure it'll die down eventually, but since lawmakers are looking at it, it may still end in our favor.

[EatCrow]

I'm getting tired of seeing these kinds of weak arguments. Whose giving who a pass?? I know I'm not. MTs have always been a problem. MTs with pay to win is not as common. That's the major difference. And more and more ea games have the latter then any other game from any publisher.

Microsoft and Sony both do MTs they don't get a pass either. And Microsoft specifically was called out with the latest Forza game. Nobody is getting a pass.

[strayanalog]

Clearly I don't speak for the community, but I would imagine no one jumped on Activision because of the manner of how it was done in the given example of Call of Duty: WW2‎. Not to mention, EA has been considered the bad guy for so long I would imagine gamers relish in any hurt against them. I don't blame them, though, because EA deserves a lot of the backlash they get.‎
As for me, I sure didn't forget about Activision (or any developer) using microtransactions. I'd rather microtransactions be taking out of games completely, but that's my stance. I think they make our industry look bad and it's disrespectful to the community. I may have never purchased one in my life, and nor will I, but it's so aggravating that these things are still a problem. I love the gaming community, whether they agree with me on anything or not, but if we get riled on something we do need to see it through.‎

[Garethvk]

Well said. EA has a bad reputation and COD are mainly cosmetic. Plus anytime you mess with Star Wars combined with a new movie coming you have trouble.

[Summons75]

COD is not mainly cosmetic, you can unlock high-level weapons from MTs.

[Garethvk]

Yes but better be maox level to use and many can be picked up and briefly used. Try before you buy.

[DialgaMarine]

@Summons No you can’t. All weapons, attachments, and killstreaks can only be unlocked through ranking up. The weapons you get out of loot boxes are merely pretty skins. They have no effect on the actual stats, with the exception of some giving you minor bonuses in Zombies, but that’s it. Actually play the game, and you’d know that.

[lovethenoob]

@dialga what about the three previous call of duty games that included weapons in the supply drops ..
It just a matter of time before this new CoD does it ... It a billion dollar money maker ... You better believe it's coming

[RegorL]

Did you see the "Meet the 19 years old who spent over $10,000 on microtransactions", CoD was one of the games...

http://n4g.com/news/2127244...

[Rachel_Alucard]

@Dialga

Aside from the melee weapons the game is littered with actual guns you can't get anywhere else other then opening boxes. I've seen so many people using that akimbo nail gun you could snipe someone across the map with it, not to mention the MX Garand in BO3. Yes there's skins in the boxes but these are not skins. Only the melee weapons are technically skins.

[DialgaMarine]

Once again, no it’s not. All the “weapons” you get out of supply drops are just skins that have no effect on the overall stats of the weapon itself.

[Rachel_Alucard]

@Dialga

What are you talking about I own BO3 and 4RE and I have experienced this shit first hand. Explain this image then
https://charlieintel.com/wp...

There's camos for the guns but this is a gun you can't get any other way and there's a dozen and a half more.

[quent]

Well its difficult to come together as a gaming community from all platforms and stand against sht like this on more then 2 fronts,mostly bc of tribalism, the bf 2 backlash was abit of a miracle in itself to be honest but I hope we can stand strong, stay vigilant and not let the "its old news get over it" argument settle in and fk everything like it always does with whatever the new killer ap the next hype cycle brings forth

That's exactly what the aaa publishers are banking on.

#neverforget

[Aceman18]

That's a good question

[DialgaMarine]

Because Activision’s microtransactions/ loot boxes aren’t directly linked to progression, forcing gamers to see others spend money and get so frustrated that they’re getting their asses kicked by them and making it seem like they have to spend money too. Don’t try to deflect this; EA’s system is absolute BS.

For those making up lies about CoD, I actually play the MP pretty regularly on WW2, and everything you get out of loot boxes is purely cosmetic. Same story with Destiny 2 and Overwatch.

[Godmars290]

EA just went too far exploiting SW characters like they did.

[DialgaMarine]

That, and weapon stats. You have to go through loot boxes to get things like damage mods, automatically giving people who spend the extra money a gameplay advantage. BF2 is a genuine P2W experience on a $60 game; CoD, D2, And Overwatch simply give out useless cosmetics that just look cool.

[Tanseeker]

EA and Activision are like two cooks in the kitchen. They are both dropping pubes in their soups, and it's gone largely unnoticed or cared about.
EA just dropped a while birds nest worth in and we're choking on it.

[TheColbertinator]

Both are guilty but that P2W factor in Battlefront 2 went too far.

[CaitSith]

Because it's Star Wars. Enough said.

[Majin-vegeta]

Cuz unlike EA.They arent tied to your progression.I ahvent spent one single dime yet i own about 4 or 5 of the legendary variants by just doing in game challenges and getting supply drops.Hell you can raise youre social score and makes it much easier to score more rare stuff easier.

[DialgaMarine]

Thank you. Same exact case with me. I still have the 200 CoD points the game gave me originally, and haven’t spent a dime for more, yet I have dozens of legendary and Heroic weapon skins and outfits from just playing the game. Nothing wrong with that.

[WelkinCole]

The backlash has been building for a while. It just happens that Battlefront was the straw at broke the camels back.

Many gamers have been quietly seething for a while with regards to MT/Loot boxes.

EA however with Battlefront miscalculated and overreached thinking gamers were just going to take it.

It didn't help that there were early reports of how long it will take to unlock the game or how much you actually have to spend to speed that progression system up which is something we have not seen before for games that cost $60 bucks.

[OB1Biker]

'early reports of how long it will take to unlock the game or how much you actually have to spend to speed that progression'
There's been a lot of 'reports'.
Who actually wants to unlock everything? And upgrade everything to epic? Like Brian from IGN put it, I don't need a 'Lando is better at hiding behind a tee epic card.
You never could buy your way out of ranking up either.
Interesting question about' reports'. How much credit do you get from playing the campaign? I'd be surprised if you find the correct answer on N4G
Thing everyone can agree is the progression system is bad. However I feel there's two communities. One who's playing the game and really want it to get improved. And one who seem to not care whatever little improvement they call it 'damage control'.

[InTheZoneAC]

cosmetics are not the same as progression tied loot boxes...

[cfc83]

Double standards. Plus cod servers are deplorable.

[bluefox755]

That's a great question.

[Dlaw76]

That's easy to figure out you noticed Activision don't get nearly as much flack as they use to when they was in bed with Microsoft now they kool with Sony people turn and look the other way so EA is gonna get 90% of the flack they use to share with Activision because they are mostly connected to the Xbox in the console world just make a exclusive for Sony and all would be forgiven trust me I seen it happen

[jacksmith56]

because with EA star wars is locked in a horrible system one where EA expects you to fucking pay them for the damn privilege of playing a free to play game and then charge you again and ask you to WAIT to play its like the design the micro transactions and then they design a game around it, i have no love for activition as a gamer i think they are shitty publishers because they have billions and they only invest it in shitty call of duty no new ip at all but never did i play a activition game and felt i need to buy the mt so i progress

[r3f1cul]

i havent supported cod since after AW because of it ... its just as disgusting IMO thus neither company gets my $ any longer with games that are infested with them :/ sadly im playing less and less games now because of it, but i refuse to lower my morals :/

[Einhander1971]

Don't buy any DLC from any company it's all a rip off, personally when you purchase a game the DLC that follows should be free. Or certainly a lot cheaper.

[GNCFLYER]

I was mad when we started getting DLC, especially when it looks like a chapter cut out from the game.

I would never purchase a game with MTs. Or a reskinned game like Madden or NBA 2k or even MLB the show.

[zugdar]

A big part was because how it was presented. They acted like it was not there and hid it from the players until the beta before launch. Then they said they were fixing it but nothing really changed until the day before launch implosion.

Also, the fact that EA is putting key characters behind a paywall or unreasonable grind that have been part of the series from day 1 really puts the crosshairs on their game.

That being said, I hate all microtransactions and avoid any game that shoves them in your face or compromises the game design.

[OGzeus]

Ugh! because in call of duty there are no memorable characters as iconic as Darth Vader and Luke Skywalker Ect... and if there were they would probably be unlocked after a certain prestige level, also there are ways to implement microtransaction and not look like a douche publisher (EA). Microtransaction should be a cosmetics thing, not an ability to buy your way to victory. Many mobile games have a pay to win function with their microtransactions, yet you can still take the annoying and very grindy FREE rout and not pay a dime. It's not like there are 60 dollar or 80 dollar deluxe edition apps + microtransactions.

[Max-Zorin]

The same reason people still support shady Capcom, after someone exposed their attempt to hide twelve characters on the disc. Capcom showed how shady they are, but people still support them.

[tehpees3]

Activision's stock crashed as well though. I don't think that is getting away with it.

Take Two and Activision both had stock crashes due to the backlash. EA just got hit harder.

[blacktiger]

It's not about MT it's about Progession based system with MT integrated! Right? Mind u i didnt play COD WII and BF2

[datriax]

They don't. At least, not by me and a few others who have their heads on straight.

[TheOttomatic91]

They don’t but the reason it’s not as harsh as EA is because there is still a fun game to be had without MT’s whereas with EA it’s mandatory to even play the game to use MT’s

[Chaos_Order]

It's a phenomenon that happens all the time, and not just in the gaming world. Sometimes it's a "straw that broke the camel's back" moment, or an event that just so happens to rally a large enough group around its cause and snowball from there. No conspiracy, it's just the way these things happen. But of course we'll get the obligatory "Why weren't people angry about such and such that happened before? Such hypocrites!" The world keeps on spinning predictably...

[solderman]

Why did Activision get a pass for "DISC LOCKING" a whole game. e.g when you can no longer down their patch the single player can't be accessed anymore.

[rego]

They don't, people are just more passionate when it comes to Star Wars.

[Kenshin_BATT0USAI]

They don't. Destiny got destroyed because of it too.As did CoD

[Garethvk]

Cod is selling though.

[Kenshin_BATT0USAI]

As is battlefront 2...what's your point?

[OffRoadKing]

How did Destiny get "destroyed" because of it?

[Kenshin_BATT0USAI]

The massive backlash from the shader controversy was quite literally about MTs.

[OffRoadKing]

Nope, shaders have nothing to do with microtransactions, the issue with shaders is their single use nature, no offense but I dont think you understand what micrsotransaction are and how they work.

[alexh]

Number one activision is messing around with my favorite franchise frome when i was a kid. Number two cod seems more balanced and less complicated i dont feel the need to buy shit in that game. And also every cod has a solid singleplayer experience that you dont have to wait for the other half of it through dlc later in the year.

[2ndhandcorn]

Less vocal kids playing COD these days , SW has way more bitchy whinge fans almost as bad as PS fans.

[Garethvk]

In this case they have a reason to complain though.

[uth11]

Because every year gamers decide that one of the companies is the worst ever, be it ubisoft, ea, konami or Activision. This year it is EAs turn, and they direct all their anger at them.

last year it was Activision when gamers high fived each other over how many downvotes they could give CoD reveal trailer

It's not really about MTs, loot boxes, or closing studios. in the absence of all that, it would be about something else. it always is. the last battlefront sparked outrage too, and it had none of those things. If EA produces a Battlefront 3 with none of those things, it will still spark outrage. Hell, If another publisher besides EA produced the next Battlefront it would spark outrage for something. the only exception is if it was one of the handful of studios that are protected from gamer backlash

[Garethvk]

But EA has been considered the worst gaming company for many years and the consumer polls back this.

[sKiiTs8]

Not to mention, COD WW2 as an actual game was so fkn average. It ticked all the boxes without doing anything new

[Garethvk]

Same can be said of BF2. I find far more variety in the new COD than BF2.

[sKiiTs8]

We can surely agree that they're equally average games. Any proper fan of the COD series would know how far the series fell

[Tru_Blu]

EA was the originator of a lot of the mt's out today, it's not our fault they made gamers make the connection of MT's=EA

[worldwidegaming]

Differences in Franchises. You have people who love Star Wars and they tried to play games with them.

[Garethvk]

Plus Disney reportedly even got involved and said no.

[gigoran]

Because sheep tend to follow whatever the latest trend is.

[Garethvk]

I think it is an issue that needed to be addressed as it has become more and more prevalent and the community said enough.

[OrangePowerz]

Because only EA locks progression behind microtransactions? All you get from the CoD stuff is visual and doesn't change the gameplay. EA locked their progression behind the bloody loot boxes making a full price game pay 2 win and basically throwing in stuff you have otherwise in free 2 play games while still having to pay full price for the game itself.

[Rude-ro]

Everything is controlled by money... even who gets the negative press. Would be nice to see who was behind it. Especially since there are and has been several pay to win loot crates on several games this gen.

[InKnight7s]

Because, COD consumers ain't bothering at anything except exo suits or Ghost. Even if its all the same game for 10 years they are totally fine with that and buying it anyways and can't careless for COD flaws.

Edit:,

[OffRoadKing]

Cause millennials + gamers = hypocrisy.

[bigmalky]

They haven't. I stopped buying Activision games after the shitshow that was Destiny. Stopped buying CoD at Ghosts.

I haven't liked Activision for years, but try convincing the crack addicts we call gamers now that CoD is not what it used to be and Destiny is shite... They just call your mother a slut and go back to killing.

[zerocarnage]

None of the publishers and devs who do it should get away with it, that's pony blank stupid if gamers only go after ea or take it out on them like they started it or they're the only ones doing it.

Gamers should continue the March, I for one am by refusing to buy any games with loot boxes in.

[rezzah]

Their approach is more subtle. This way the public is less likely to respond.

[Nightmar3Demom]

In my opinion,
1. People have more emotional connection to Star Wars than they do to really just about any other franchise
2. Kids identify with Star Wars far more than they do to Overwatch or COD or the like. EA knows this and didn't seem to care how this model would affect them. Or worse, they knew and made it part of their model
3. Maybe a little controversial, but Overwatch's loot boxes are cosmetic only. I know it may not matter to some people, but the perception is that since it doesn't impact the game then it's not as big of a deal. Generally speaking, the same can be said for COD
4. People complained about Pay-To-Win after playing the BF2 beta, EA said they'd address it, then they didn't
5. Only after Disney got involved did EA do anything regarding Pay-To-Win, and the status is still considered to be temporary
6. EA doubles down on the model with the UFC beta
7. EA already has a reputation of being the worst company on the planet and how they handled this situation didn't exactly help

[DONTB]

nobody (nobody with an important life) cares about COD, but they all love Star Wars. That is the only reason why.

[C-H-E-F]

The way the world works, EA has been rated the worst company to work for in the WORLD. When you have that title you tend to get scrutinized for things that everyone else is doing as well. To be honest the 4 companies that need to sent to the front of the congregation is, Activision, Take-Two, EA, Microsoft. Alot of you will wonder oh why is he mentioning microsoft and not Sony. Well it's because Microsoft is the very reason why DLC/Microtransactions exist in the console realm because of those gullible Halo 1 gamers on xbox original. If that failed the development practices would definitely be focused on other aspects instead of wasting 20% of the resources implementing get richer quicker schemes.

[KillBill]

I had to check my zoom on chrome real quick to see that I didn't have it set really low. What is up with that odd small typeset?

[Zabatsu]

Because you always blame the worst horse and EA gets that hat, hands down.

[JMyers]

There a difference between micro transactions and pay to win micro transactions. Also making the grind so difficult that it's almost impossible to rank up without paying!
Activision are bad too... but EA just took it to another level this time!

[Cartman55125]

Activision microtransactions, in this case, don't affect gameplay. Whether my gun is pink, gold or black, its stats stay the same. But in Battlefront, microtransactions can cause players to have more power, speed, etc.

[OC_MurphysLaw]

I think it was more how EA handled their situation vs Activision. EA got very public with commentary and back tracking versus Activision who basically have a gag order on the whole topic.

[Cobra951]

Because EA are the worst of the lot by far, and it's their well-deserved turn to roast on the coals. Nobody is getting a pass on that type of consumer abuse. Other publishers are on crystal-clear notice.

[RoseSapphire]

This would be because the new Call of Duty only offers cosmetic items in its loot boxes and the loot boxes are dished out quite heavily for free through many in game sources. Even the higher end cosmetics can be purchased using in game currency without too much effort.

[LandoCalrissiano]

Because people are bandwagoners

[pinkcrocodile75]

In my view I have no trust or faith in any corporation.

Neither should anyone else to be honest.

[BIGBOSS08]

Because Activision still actually make decent games where as EA games are trash and filled with microtransactions.

[Tzuno]

Activision did it smooth, EA wanted a bank robbery, no,no.

[Npugz7]

Yup it’s true everyone loves to hate on EA but whenever anyone else does something like loot boxes it’s fine! Destiny is far worse for loot box stuff and nobody says anything.

[CrimsonWing69]

Y'know, I wondered the same thing...

[DafunkyRebel]

Because it’s Star Wars

[BadElf]

Did Activision ever go Hard in the muffiggin Paint like Wolka Flocka Flame? Like EA did with their loot?

[Mr_Writer85]

Basically COD players do as they're told, and none COD players are so uncaring their unaware it's happening.

At least I was, as a Star Wars fan I was keen on BF2, but F buying this game now.

[Bleucrunch]

I do agree that Micro-transactions should be equally detested across the board. EA is just the first to highlight it so much and they are doing it to a game that is a franchise that is very popular. EA also has to do deal with the unfavorable state of its brand as it is not liked very much in the gaming community and that is a well deserved state as they did it to themselves.

We as gamers cannot get emotional with this topic as it will have the opposite effect. We should respond with our pockets and not support any game that has Micro-transactions setup like how EA is doing it. Don't support this business practice the way it currently is and then you will see the changes come full circle.

I am just saddened at how slimy EA as a company has become. I do not support there business anymore because this company is more and more anti-gamer.

[SameOldx2]

Because of the way E.A. used them in Star Wars. Pay full price for game then pay2win. Pay, Pay, Pay. How much can we make off of this franchise. Others including GTA get a pass because of content not MT's. EA's greed with Star Wars was blatantly obvious.