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250°

Microsoft talks Xbox One X: 'Everything we've done for launch has defied convention'

Albert Penello, the big boss of Xbox marketing at Microsoft, is proud of Forza Motorsport 7 and Gears of War 4 and Assassin's Creed Origins on Xbox One X, but what he really wants you to experience on your new machine is an interactive movie about ladybugs. We spoke to him about the launch of Microsoft's superpowered box, how it compares to PC, and why the PS4 Pro wasn't a factor in its creation.

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Community2781d ago
Changed: title
FallenAngel19842781d ago
TankCrossing2781d ago

The Insects thing is a great way to showcase 4K, HDR, and Atmos. It very effectively expels any doubts that each one has a big impact.

WilliamSheridan2780d ago

It made me realize I actually prefer and care about ATMOS

TankCrossing2780d ago

I have 7.1.4 Atmos home theatre surround, and the Insect walkthrough is a better demo for it than the clips in the Atmos app. It is great to hear a carefully mastered Atmos track, but stepping between 7.1 and Atmos so that you can directly compare the difference is an eye-opener. Ear-opener? Whatever, it makes the difference very apparent.

jznrpg2780d ago

Or they could have made a game using those features

timotim2780d ago

THEY DID! FM7 and Gear 4 runs at NATIVE 4K, HDR and uses Dolby Atmos haha.

WilliamSheridan2780d ago

The games are there, this is a way to demonstrate what it can do.

TheColbertinator2780d ago

Possibly the most important console launch history. Nothing will come close.

jznrpg2780d ago

Nothing special about it, more powerful sure but nothing out of the ordinary . Switch is more innovative even though much less powerful. Also you say console launch but no games launching with it is sad

HonestGamer52780d ago

I hear what you are saying but it is a mid gen upgrade, why do people keep expecting it to launch with new games like is a new gen console.

MegamanXXX2780d ago

Unfortunately Microsoft don't have the Software

LP-Eleven2780d ago

Never take his comments with any real seriousness. He either doesn't know what he's talking about or just says things to get a reaction. Just for future reference.

OT: I don't see this as anything game changing. Rather, a way for Microsoft's console to gain buzz again. So far, it sounds like things are going good, but longevity will be key.

zuul90182780d ago (Edited 2780d ago )

Hmmm, "most important console launch history. Nothing will come close."
Thats a very strong statement to make... especially since its just launched. Its sort of a thing that cant be given until after a consoles lifespan.
Anyways since youre claiming it is, can I ask why?
Why is it the most imporant?
Game industry struggling? Not really
First mid tier upgrade ever? Nope
Revolutionary design/control? Cant see it being more revolutionary than the wii was

I just dont see anything that will make it that important... is it powerful? Absolutely, great graphics etc. But if thats all that makes it an important launch then ps5/xbox 2 are gonna be "more important" than the X.... and the mid gen upgrade is gonna be even more "more important" than the ps5/xbox2.

Note: not taking a stance "sony rules" or "MS rules" im just trying to rationally understand what makes it so important to you?

FITgamer2780d ago

I legitimately busted out laughing after reading your comment.

FreddyFazbear2780d ago

Have you taken your meds? When will you see your psychiatrist? Im just worried. Delusion is a serious mental problem.

cellypower2780d ago

Aaron Greenberg is that you......

Nitrowolf22780d ago

Aaron Greenberg himself is probably asking the samething

SierraGuy2780d ago

Looks like any other launch to me.

franwex2780d ago

It’s a midgen update. I’m not sure about the excitement. Nothing fundamental has changed from the regular Xbox 1.
The 360 has a bigger impact on gaming being the first HD console, or even the og Xbox with a network adapter and hdd.
I’m not even trolling. I am legit interested as to why this is possibly the most important launch.

FyBy2780d ago

Only new console with new features, nothing more. This happens every generation, sorry bro.

MagicBeanz2780d ago

Until the next console launches, but good effort.

Dragonscale2780d ago

For MS and the fanatx definitely. Everyone else though, nah.

azzkikr85022780d ago

Mate for a console to come out a year later then its main competitor you would be praying its better then the competition. Tech moves so fast. when the next PS comes out it will be miles ahead of the xbox X. Then what will u say. Like seriously. This is a never ending cycle which is great as it will make games that come out in the future better then the last. I really hope the xbox crowd gets off their high horse and stop criticizing what others prefer/think coz ur paying $650 AUD for a new console that has to be better then a console that came out a year ago.
before u all start taking swipes at me. I play games not some shit we have no control over. check my id if u want
psn Azzkikr 8502
live Azzkikr 8502
switch Azzkikr 8502

+ Show (9) more repliesLast reply 2780d ago
Instantnoodles882780d ago

Well done Microsoft. I am enjoying the console immensely.

Valkron12780d ago

So either some people don’t believe you are enjoying it or they are bothered that you enjoy it. Has sad other people downvote enjoyment

MagicBeanz2780d ago

Whats really sad is people who actually feel like down votes on a game website somehow effect their lives, stop worrying about them guy they're meaningless.

bluefox7552780d ago

Or...maybe they disagree? They don't think MS deserves a "Well Done"? This might sound crazy to you, but not everyone loves Xbox.

Dragonscale2780d ago (Edited 2780d ago )

You mean like when the fanatx downvote and berate people for enjoying their Pro for instance. That door swings both ways. Anyhoo for $500 bux I should hope he is enjoying it, would be very sad if he wasn't.

yankolo2780d ago

Great box mcsft...my tv is 4k but no hdr...but daaaammmmmnnnnn everything looks sooo gooood....i just need a curved 4k hdr tv and..........

Valkron12780d ago

You will love it even more!

Wallstreet372780d ago

Dude just out the affordable Roku TcL tvs man they really are good and bang for your buck. Good 4k and 10bit or dolby hdr too.

2780d ago Replies(1)
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270°

Japan: Nintendo Switch 2 already outsold lifetime sales of Xbox Series X|S and PS5 Digital Edition

The Nintendo Switch 2 has proved to be a success the world over, however, one nation which is particularly keen on the Nintendo’s latest platform is naturally Japan. Recent sales data has shown that…

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Community10h ago
21h agoReplies(7)
shadowT16h ago

biggest console launch ever!

CrashMania11h ago

yeah nothing is gonna dethrone nintendo in japan, especially if there's a handheld involved.

10h ago
gold_drake9h ago

not surprised, the switch is relatively cheap in japan.

9h agoReplies(2)
DivineHand1258h ago

I guess the resistance against always online and digital only consoles is BS. The people have voted with their wallets.

NotoriousWhiz7h ago

What are you talking about? Switch 2 is neither always online nor digital only.

DivineHand1256h ago

Nintendo can literally block your Switch 2 console from accessing their online services at any time. When that happens, it becomes a brick. You won't even be able to play those games that use game key cards that are not installed on the console. Some users who have been blocked tried factory resetting their system, and when they tried to boot it up with a new account, they are stuck.

Speaking of game key cards, the majority of third party publishers have opted to use those instead of loading their full game on those cartridges. Imagine having a library of game key card games and going on a long trip but not being able to play a particular game because you need to connect to Nintendo servers to download the game first. It is not like the old days where you just plug in and play.

Game key cards make sense for large games like GTA, Red Dead, or COD, but I don't see why publishers who have games with sizes less than 32 GB need to use that option.

Profchaos3h ago

If you try to mod your system it could get banned from online play like every single system since the ps3 and xbox

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130°

The director of the original Silent Hill: “I look forward to seeing bold interpretations.”

Keiichiro Toyama—the creator and original director of the 1999 Silent Hill—shared his personal thoughts on the recently announced remake by Konami, reflecting on what the project means to him after more than two decades:
“I felt something similar when the game was adapted into a movie. It deeply moved me to see the names of the characters and locations I had created come to life visually, even though I wasn’t directly involved. That wouldn’t have been possible without the continued support of the fans and the dedication of the developers who’ve kept the series alive.
I’m really looking forward to seeing how the remake evolves this time. With the advanced technology we now have, I’m sure I’ll be surprised by how the game is reimagined. Since the original was built for the first PlayStation, there will naturally be challenges—like the camera and controls—but I’m eager to see bold and creative solutions to those elements.”

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Community1d 9h ago
senorfartcushion1d 8h ago

Haha Not only is bold and creatively not what the industry wants, it’s not what most people want.

They want to get scammed and pay twice for a thing they already own.

jznrpg6h ago

I’m sure many would want bold and creative done well, but that’s easier said than done. I like variety so give me a little bit of everything, done well of course.

Nightcrawler891d 7h ago

Hope they use his vision in the game

Inverno1d 7h ago

Was the SH2 remake even bold? Or was it more or less just a 1 to 1 over the shoulder remake?

Scissorman15h ago

it was not. it greatly expanded the areas and puzzles to the point where it felt like an entirely new game. the enemies and boss fights were given a MASSIVE upgrade. the abstract daddy fight in particular was incredible. and the team added two new endings.

Pedrof1d 6h ago

I wouldn't hold my breath on "bold".

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260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

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Community2d ago
Obscure_Observer2d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole1d 23h ago

They had best show 3yrs in a row. Heading for another

VenomUK1d 16h ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent751d 6h ago

But Microsoft forgot the games.

KwietStorm_BLM1d 11h ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif1d 9h ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer1d 6h ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin1d 5h ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Agent751d 6h ago

But Microsoft forgot the games

Obscure_Observer1d 6h ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM1d 2h ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer6h ago(Edited 6h ago)

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 6h ago
Fishy Fingers2d ago (Edited 2d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer2d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted1d 23h ago (Edited 1d 23h ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused2d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher2d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning771d 23h ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay1d 11h ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer1d 5h ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

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