Forbes: Nintendo’s Brainy Strategy

Burlingame, Calif. – "Brain Age" was all the rage in 2006. The collection of mini-games designed to stimulate your prefrontal cortex–in other words, stave off mental aging–was advertised in mainstream publications and coveted by the masses. The title, which convinced parents and other non-game-playing elders to seek out the Nintendo DS handheld console, is often credited with kick-starting the Nintendo revolution that expanded videogames beyond the core "Halo" or World of Warcraft" audience.