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Sony Talks Shift From Hardware to Monthly Active Users; Plans to Explore Microtransactions

Sony Executives talk about the shift of the business model from hardware units to monthly active users, and the possible exploration of microtransactions.

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Community2447d ago
2447d ago Replies(9)
ninsigma2447d ago

So are they going to stop reporting units sold or report both??

Please don't ruin the developers good work with badly implemented DLC. Especially the single player stuff!

UCForce2447d ago (Edited 2447d ago )

Yeah, I agree. Like my previous comments , microtransaction is only work in Free to Play game. Just don't put it in AAA games. Hopefully, Sony report both Hardware and Software.

freshslicepizza2447d ago

They are already in place in their AAA games, what are you talking about? You can buy items in Uncharted like pirate hats. One of the worst offenders ever was Little Big Planet and all the items you could buy.

@ninsigma
"So are they going to stop reporting units sold or report both??
Please don't ruin the developers good work with badly implemented DLC. Especially the single player stuff!"

Those NPD numbers stop being public because of Sony last generation. You guys think they are always transparent? We still don't have any idea how well Playstation Now is doing, how many people use that per month?

http://controversy.typepad....

NoPeace_Walker2447d ago (Edited 2447d ago )

SOE, the former Free to Play developers that made games like Planetside, are sold off to another company by Sony. So what other type of games does Sony make besides games like TLOU 2 and GOW4? It is coming people, and I surely hope the people that hold their own standard on their opinion of MC in games will feel the same for Sony when that time comes . I, myself have no issue with it if it doesn't affect gameplay and are optional.

Knushwood Butt2447d ago (Edited 2447d ago )

You can buy pirate hats, that add nothing to the game, or you can get them simply by playing the game.

I think I have all pirate hats unlocked, and not a single one equipped.

Ittoittosai2447d ago (Edited 2447d ago )

Nopeace_walker- your part of the problem. MT always effect game play and more and more are not optional. You know why people love that word or phrase "optional" because it alloes them to say "oh well the free market blah blah blah" when all they really mean is "we know people are lazy and stupid and casuals will just fork over money for stuff". Look at Forza, Shadow of War hell Ac orginis. In AC Origins its an unlockable Skill, in the damn skill tree, to purchase crafting materials from venders and unlockable skill to use a vender how a vender has always been used before, then venders carry very small amounts of the crafting materials requiring you to travel across the map, which is very big, to get enough to upgrade you health, arrow ammo and other things or you can spend 20$ on a "time saver" to get enough to max out you gear. Thats BS. Your additude leads to an eventual colapse of the gaming industry or market as people will get tired of paying 60$ then getting nickled an dimed to death while paying. Its so bad now there are advertizements in the damn game menus for these game telling you "hey we have MT".

Jinger2447d ago

@Knushwood

Yeah and the majority of other MT's are optional also and only cosmetic, but that doesn't stop people from bitching about them.

+ Show (2) more repliesLast reply 2447d ago
andrewsquall2447d ago

Of course they didn't say that "Hardware sales are still important", I don't see anything that throws this question up.

rainslacker2446d ago

I can understand why any company that has services to offer would want to look at MAU's. It's a good metric for measuring potential. However, selling more hardware will also increase MAU's, particularly for a company like Sony which doesn't have as many outlets to bolster their numbers like MS does in Windows.

As far as MT go, it's not like it's new ground for Sony. They've had them in quite a few of their games to date. The important thing is how they're implemented, and overall, I don't feel that Sony exploits MT as much as some of the other publishers do, and if they kept doing what they're already doing, I don't really see the problem.

Overall, all I care about is if Sony keeps providing me with the kind of content that I already get on the system. If they shift to more GaaS to push this shift more, then I'll be upset and say something then. It's hard to say if they're doing that now, because they only have one major game right now which I consider to be a GaaS type game, and that's GT:S.

TankCrossing2447d ago

Yes yes, that's it. Follow Microsoft into the abyss. I hear it is wonderful.

Give it another ~20 years and we'll start hearing how Nintendo are beginning to track monthly active users over hardware sales as well.

UCForce2447d ago

Like my previous comments, every publishers like Sony, Microsoft, Nintendo and others will follow the suit.

Death2447d ago

Hardware sales are important to fans that want to feel better about their purchase. Active users generate more profit and is the metric platform holders use to better measure success since it’s a stream of constant revenue.

UCForce2447d ago

@Death Hardware sales are very important, too. But I'm just concerned about Sony maybe ignores it in the future which I'm not okay with it.

TankCrossing2447d ago (Edited 2447d ago )

Of course hardware is important to Sony. What else will their "Active Users" be playing on? PSNow? I don't think Sony are going to throw all their eggs in that basket just yet so you've got nothing to worry about.

By the same logic, you can understand why hardware might be a less important metric to Microsoft.

Cobra9512447d ago

TankCrossing, you're missing the point. If active users are the only metric they go by, then the hardware gets marginalized. If the service side of the business trumps the hardware side, then they start doing things real gamers don't want, like publishing on other platforms, including mobile, or streaming games to any number of devices, and charging you piecemeal for every little thing they can--games as a service. *Shudder* The PS4, PS5 etc won't be their main focus anymore.

TankCrossing2447d ago

@Cobra they aren't gonna take down the walls around the playsration garden. Not unless the money they'd make would be greater than the money they make as a platform holder, taking their cut of everything published to the platform.

darthv722447d ago

If I may interject. Hardware sales are no longer a proper way to measure the actual number of people who game. I will explain it like this. Since the last few generations it has become rather popular to double and triple dip when it comes to the hardware. Either people want the newer design or they are replacing a unit that has issues or they just want to have a 2nd or 3rd in the house (one for them, one for the kids).

They have to look at game sales and MAU's to understand the size of the user base (and even that is not 100% accurate). I'm pretty sure everyone knows this but hardware is usually sold at a loss because the real $$ makes is from software (and now GaaS and MT's and subscriptions)

TankCrossing2447d ago (Edited 2447d ago )

Console hardware hasn't been sold at a loss for at least a decade, and multi-console owners/homes is nothing new really.

Active (online) users is a better indication of the more lucrative and valuable audience, and the tools to measure it are there so it it makes sense to track the metric they care about.

+ Show (4) more repliesLast reply 2447d ago
PunisherRevenge2447d ago (Edited 2447d ago )

Yes we all know Microsoft is the only company that implemented microtransactions when other company's have been doing this for years especially on the mobile side of gaming. Microsoft is to blame for everything negative in gaming. Sony and Nintendo has never used microtransactions or online passes in their games.

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RememberThe3572447d ago

Is it too early to say "fuck Kodera-san"?

I already bought the god damn game I don't want to pay more to unlock the rest of it!

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Zeref2447d ago (Edited 2447d ago )

it's because hardware sales do not bring profit. Monthly active users say more about profitability than hardware sales.

Microsoft is a business it was just a business decision, A smart one seeing that Sony Is going to do the same now.

People on N4G think they know business better than these companies.

rainslacker2446d ago

I'm sure they all track it in some way. In fact, it's a regularly published metric within their quarterly publisher reports which give out stats like software sold, number of active users, number of online user, engagement numbers, and tons of other metrics which may be used by publishers to decide to release a game on the system. It's important information for publishers.

The problem comes in when the MAU is the primary and only metric which seems to be focused on, and many of the services and games seem to be centered around increasing those numbers by making software which is directly related to increasing said numbers, as opposed to making software which just lets them grow more naturally by increasing user base by providing more for more people.

I felt MS shift to MAU's was more due to the fact they were trying to make Windows into a service over an OS. XBL helped bolster those numbers, and eventually, making XBL part of windows bolsters XBL numbers thus potential revenue.

Ultimately, it all comes down to what happens to the software as a whole.

+ Show (2) more repliesLast reply 2446d ago
Edito2447d ago

Let's see how this turns out, i really like the House approach he seemed like a very kind and soft guy.

TripleCs2447d ago

House is the type of guy you don't really care for when he's there but miss once he's gone and someone worse takes his place.

Cobra9512447d ago

Yes. And if this story isn't just a one-off fluke, that's exactly what I fear may have happened.