3’s Company
Will Tesla's Model 3 be the spark it needs to own the opportunity in mass-market electric vehicles?
What Matters to Buyers
The primary hesitation for consumers buying an EV is battery range (34%), followed by vehicle cost (25%); the Model 3 takes dead aim at both of these issues with its high range and low price.
Battery Range Sweetspot
57% of individuals would not hesitate to buy an EV with a range of 300 miles (the top-of-the-line Model 3 forecasts 310 miles); the jump in range from 250 to 300 miles yields an increase in 30% more individuals willing to buy an EV.
Depreciation Forecast
Looking at the Model S, its competitors, and their in-brand counterparts, if the Model 3's depreciation tracks analogously to the Model S and its gasoline rivals, the projected trajectory would be best-in-class.
