Microsoft: Xbox One X will sell 4K TVs

A key worry with the new consoles has been that the installed base of 4K TVs is still somewhat limited compared to the mass-penetration of 1080p sets. However, one Xbox executive is turning that problem upside down.

Albert Penello, who leads marketing for Xbox consoles globally told MCV that TV manufacturers were very keen on Xbox One X, saying: “There’s a mutual benefit. They need the content to drive uptake, so they are asking us how they can demo Xbox One X on their TVs, as they want to sell those TVs.”