Silly season

Screen Play: "The games industry's annual Christmas silly season has officially begun, and my desk is now flooded with countless discs, press releases and the odd DS cartridge.

It's time for publishers to recognise that the interactive entertainment industry is not like the toy business any more and start to more smartly stagger their releases during the year. Big releases will sell at any time of the year (as Grand Theft Auto IV in April proved) while smaller titles will have much more of a chance of finding an audience when they are not competing for attention and pocket money with a dozen shiny new giants."

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