When Hype Becomes Hysteria
"Hysteria (noun): exaggerated or uncontrollable emotion or excitement, especially among a group. In psychiatry- a psychological disorder whose symptoms include conversion of psychological stress into physical symptoms, selective amnesia, shallow volatile emotions, and overdramatic or attention-seeking behavior. The term has a controversial history as it was formerly regarded as a disease specific to women.
The brief vocabulary lesson may seem out of place, but will become important very shortly. But first, let us move back just a tad. The epidemic of hype has always been prevalent in mainstream popular culture, but has seen exponential growth with the dawning of communication connections such as the internet, and later, social media. The showcase of something new and innovative in a medium that millions of people are passionate over and dedicated to for one reason or another is bound to excite. The intensifying sensation of exhilaration and anticipation grow as the days tick away to the release of said new product." — PlayStation Enthusiast
