E3 2017: Ubisoft’s Press Conference Postmortem

Ubisoft continues to impress us as arguably the only major AAA game publisher that covers such a wide variety of franchises that differ in theme, tone, budget, and scale. Bethesda, for example, leans heavily upon first person immersive experiences, while EA has historically depended on more traditional AAA properties outside of sports and extending a few olive branches to smaller studios. Ubisoft’s E3 press conference is the only media briefing that you don’t quite know what to expect. And what Ubisoft had to bring to the show this year was one of the publisher’s best examples of this.