Mobile Strike Ad Banned for Objectifying Women

J Station X: A Mobile Strike advert is banned by the UK Advertising Standards Authority for objectifying women and including 'sexually charged' scenes.

[annoyedgamer]

lol

[cleft5]

How dare they make an ad showing off thick girls like that. Pure rubbish I tell you lol.

[LackTrue4K]

Love them ads! Them girls are gorgeous!

[Nu]

She is sexy they just jealous they are skinny and anorexic.

[Princess_Pilfer]

No. Those women are probably overweight, possibly obese, and either way it's not healthy. There is a difference between "don't shame regular women for not meeting the impossible standards of a very lucky few" and "lets glorify being grossly overweight."

I've spent the last 8 months losing 38 pounds to get to a healthy weight, because I was literally (if only barely) obese, and I was thinner than any of those women even before I started.

That said, the whole "you can't sexualize women" thing is also BS and the add shouldn't be banned. Provided it's on my own terms (as it would be if I voluntarily did a commercial in a skimpy bikini) I *like* being sexualized, and it doesn't do any demonstrable harm to anybody or anything (except the feelings whiny idiots who're offended by ficticious nonsense like micro aggressions) so the government shouldn't have a right to say anything.

[rainslacker]

Funniest thing, the ASA received ONE....read that as One singular....complaint. Thus it was banned after an "investigation", where the developers gave their reasons for why it was the way it was.

Reminds me of the thing from south park where the TV exec says "As we all know, one person equals 1 billion".

[Christopher]

Why do I feel like the ad is attacking all the other games with similar advertising just using well known, normal sized models that don't get banned by the ASA?

[hollabox]

They're objectifying themselves, nobody's making these rather rotund women walk around in bathing suits playing Mobile Strike. In fact, these women have a their own youtube channel objectifying themselves. Have a look! https://www.youtube.com/cha...

[Fist4achin]

Whoa, hold the phone. You mean a video game has objectified a woman?! This is the first I've ever heard about this

[hollabox]

They have their own channel objectifying themselves. Here's the link! Some of them are fine as hell, others a little too damn fat. https://www.youtube.com/use...

[bluefox755]

Videogames have always objectified characters, male and female. Males and females are objectified in different ways, but equally as frequent. I don't see anything wrong with it.

[bunt-custardly]

She brought out the big guns with that airstrike. Awesome ad.

[Derceto]

Right. This is so different from the million other ways sex is used to sell s**t. Just give it up already. Jesus.

These complaints are beyond laughably and pathetic, and now into the downright annoying and aggravating. Just stfu already, and go on with your life.

[DefenderOfDoom2]

I thought the ad was trying to be somewhat funny . No complaints here .

[bluefox755]

So...women wearing swimsuits is "objectification"? I would have thought this would be well received by SJWs considering the woman are plus sized.

[opinionated]

No, any sexual attraction is "objectification". If you have natural thoughts like this then you are obviously scum of the earth. it's never the attractive females complaining about this though, oddly enough. Ban strippers!

[shammgod]

carl jr/hardees ads say hi

[InTheZoneAC]

just wondering if SFV is banned in the UK as well...

and I just saw how fat they are in the ad, omg

[Liqu1d]

"The ASA says that it received one complaint about the advertisement"

Wow, a whole one complaint. This advert clearly upset a lot of people. /s

The ASA are a joke, this is the same group that didn't find Hello Games guilty of misleading advertising.

[rainslacker]

That's what caught my attention. Completely ridiculous. Seems the ASA has very lax standards on what they'll investigate. Maybe if they were a bit stricter with their complaint process, they'd have more time to perform better "investigations" which could actually do something useful, as opposed to protecting the citizens they serve from seeing a woman in a bikini.

[isarai]

It's a cringey shitty ad anyways

[KwietStorm_BLM]

I can't wait for the day that everything in existence is no longer "cringey," and therefore people no longer feel the need to play me too and label everything as such.

[Phoenix76]

1 complaint that's all it takes!!! Just 1 to get this ad banned. Only here in blighty could that happen 😂😂😂

[Noskypeno]

It was probably the Merkel derkel with her pug face complaining, all it takes is someone with a censor police badge and wham that industry/person is finished. The movements in the 60s is what's causing everything wrong today, soon women will wonder why guys don't look or talk to them or asking permission for every single touch even if its common sense they're both in the mood. South park usually takes the truth and deeply exaggerates it, the past couple seasons they're actually spot on.

[meka2611]

Yea it's crazy, actually just saw that germany now requires you to get a broadcasting license to twitch stream, that's nuts.

[gangsta_red]

At first I thought this was some sort of satire or parody because well, who does this?

I have to laugh though, you can show women in bikinis drinking beer but not playing video games??

[ChronoJoe]

Feeds like this make me realise just how toxic N4G really is. We have comments calling people gay as if it's bad to be homosexual, we have others that can't recognise the issue with video game add campaigns that reduce women to little more than their sexual organs. Others calling overweight women whales.

I don't even care about the disagrees and downvotes. It's a shame we can't enjoy games without this shit.

[Injusticewarrior]

Cool,
Now lets look at he-man, gi joe, magic mike, any comic book hero or action movie star.
Oh right.. men have real issues. Nevermind

[Scatpants]

I just watched the ad and if I didn't hate free to play phone games I would download that. What a funny concept for an ad. Chicks with huge asses playing your game. Great.

[crou]

This is such a bad game, the game itself should be banned.

If you have several thousands of dollars to throw away, sure it's playable temporarily. You'll soon find in a month or two that everything you bought is worthless. Get ready to spend more, quit or get burnt.

Honestly, worst game ever.

[PhoenixUp]

Did these guys not see the ads for Ninja Gaiden Sigma 2? The ad for Mobile Strike is far more tame