Native 4K To Be Key Marketing Tool For Project Scorpio, Says Analyst

E3 2017 will be the time when Microsoft showcases the games coming to Project Scorpio and surely an emphasis on native 4K will be there too.

[KingKionic]

Thats what will go down im sure. I hope Microsoft says Native 4K a lot after a game is shown off or revealed. They gotta make sure the public knows this is a system to take advantage of there 4K tvs and provide the best experience.

E3 will be Lord Phils moment to say all this.

Gonna be lit.

[Godmars290]

And they need to have the product that supports the hype. New titles that show off those glorious 4k graphics. Their version of Jungles or panoramic cities from Uncharted Zero Horizon. Not just slightly better versions of COD or any other multi.

[KingKionic]

Xbox first party will be there in 4K we know this

https://www.vg247.com/2016/...

Multiplat games running better in 4K than any other console is fair game.

Cod and Battlefront would be smart to court.

Battlefront 2 in native 4k O__O Even a resolution bump with xbox one graphics to 4K comparing the 720p version of battlefront would be spectacular.

Microsoft should push 4K for multipalts saying native 4K as much as possibly.

Thats easy PR right there.

[Omnislashver36]

Sure some titles will be native 4k, but if they really want to pack a punch wouldn't it be better for Halo 6 to be 1800p with checkerboard for the best graphics possible?

And yeah, I can totally see me buying a Scorpio if they can get a few games out that really make use of Scorpio, but as it stands all they have is Halo 6 and Crackdown 3 which isn't enough to get me to buy one.

Now if they could have done Scalebound and cleaned up MC's douche act, I'd be a little closer to buying one, but as it stands they hardly have anything but Halo/Forza/Crackdown/Gears. I'm not that interested in racers and Gears' quality dropped significantly in character design and voice acting.

I'd need to see something impressive to consider biting now.

[ItMatters]

Ps4 didn't have either of those the first few years but sold so good because every multiplat looked better on ps4 than the Xbox and then everyone had one so everyone else had to have one.

[bouzebbal]

How about using games and exclusives as marketing tools ???

[Ju]

4K is all nice and trendy. By if the UI stays as is getting me a XB1 did not convince me to trade up. Pro games are fine, I have no performance complaints. And the one hand full of exclusives aren't worth it. And then, what will it cost? Anybody wants my 1s?

[JasonKCK]

bouzebbal that odd considering Sony marketed the power of the PS4 for the first half of this gen.

[Godmars290]

Not when 4k isn't a general commercial format. Likewise, MS saying they're going to support 4k with their first party studios, what 2nd party studios they can get a hold of, doesn't mean much when MS's ability to even deliver games has become so questionable. Fable Legends and Scalebound got canceled despite major hype, and the continuations of the Gears and Halo franchises are arguably lackluster. Now everything seems to hinge on Cuphead and Sea of Thieves, but I don't expect 4k is going to do much for a sidescrolling shooter meant to emulate 1930 cartoon much less an online coop title.

The is more to the "best experience" than bleeding edge graphics. I didn't bring up UC or ZH just because they look pretty, but because they have memorable gaming, interactive, moments - that look pretty. And you don't get that from hired coders who are becoming familiar with new game engines while being under production mandates.

[freshslicepizza]

state of decay 2 in 4k, forza 7 in 4k and 60fps, sea of thieves in 4k, crackdown 3 in 4k, plus third party titles probably like mass effect andronema and with hdr. then you will have a bunch of other games get a 4k bump like forza horizon 3 and halo 5.

the thing is unlike the ps4 pro there will be content ready to display that shows the power of scorpio, not just a few games like we saw at that launch. sony is also pushing 4k (albeit with checkerboard) and that too will help 4k be more in peoples minds. plus netflix. in fact you go into any major electronics retailer like best buy and they too are pushing 4k tv's.

[KingKionic]

Delivering games? Canceled projects?

What does this have to do with Microsoft confirming multiple times that they will have native 4K games on launch for scorpio from First party?

Did you just say you dont expect much 4K accept side scrolling shooter in cuphead? LOL come on whats with theres hysterics?

Its ridiculous to have such a low point of view of this.

Phil spencer even said it :

"360 games are tough as most don't have 4K assets. Nice thing about our recent games is we have 4K assets from PC versions."

https://twitter.com/XboxP3/...

This is a pretty positive statement for 4K content.

Just for people lost Recore,Gears of War 4, and Forza Horizon 3 went through the UWP so Phil spencer gave a example as the PC counterpart 4K assets will be on scorpio.

http://www.xbox.com/en-US/g...

Heres the list of play anywhere titles for those interested.

[LexHazard79]

Dude Sony pushed 4K too...relax.

Scorpio is gonna have more native 4K games than PS4 Pro. Thats not sitting well with a certain crowd.

[Godmars290]

@LexHazard79:
Not a fan of the graphic chasing console/gaming gens, so what I said goes double for the PS4 Pro.

If a big budgeted, high profile title looks as good as it plays, fine. Its the dozens of niche titles forced to play catch up, when not going away altogether, becoming FP when they weren't in the genre, that gets me.

[Godmars290]

Pity this has to be repeated because its never taken in, but MS needs to deliver on promise and hype. These forum arguments don't mean anything like your links since they are only more promises and comments which MS hasn't made good on, and consistently underdelivered on in the past.

[freshslicepizza]

well if they put out their own games and they are not native 4k then you can call them on it, otherwise you are going off topic like usual.

[DigitalRaptor]

"you are going off topic like usual."

Looks like moldybread is projecting again. So hypocritical, and that is not how you win an argument. Sony didn't make any promises akin to this for PS4 Pro, but you still found a way to enter articles trolling on it, trying to discredit its purpose and holding them accountable for something that they never were accountable for. Yet, you're still in here preparing a defense case for Microsoft for when Scorpio launches. Man, oh man.

[KwietStorm_BLM]

4K 4K 4K isn't going to sell any platform. It just isn't. They need to make the games the key marketing tool. Unless of course the feature set is their main focus..

[SonyWarrior]

they will go on and on about native 4k but not a soul will be able to see a difference between that and ps4 pro

[medman]

@kionicwarlord222
Here's a simple math equation for you......

(4k) x (no games) = (-4k)

[Z501]

One of MS's biggest issues is. You have to wait til E3 every year for 'hope'.

[mark3214uk]

as sorpio will not play all games at native 4k MS will not say native 4k after they show games in native because the typical ms pr spin will be to just show the 4k logo and then make everyone think al lthere games are native 4k when they are not

[Ashunderfire86]

How will Sony adjust to PS4 Pro not being the most powerful console anymore? Simple they can just say the best selling console, and best generation of games. No matter what PS4 user base is bigger than Xbox. It is the games that matters, not just a new paint job. Xbox One mostly have games that are already on PC, plus most of their games are not story driven, but multiplayer focus with little story. Gears 4 and Halo 5 had horrible storylines and they didn't make a dent in sells for PS4 at all. 4k 60fps would be great for a console, but the PC version of play anywhere games will be 10 times better with 4K 144fps monitors coming this year. Gears 4 on PC already trumps Gears 4 on Xbox One in frames and graphics.

[Chris12]

Wonderful, but there are two things you have to understand.

1) A lot of us are not interested in PC gaming at all. A simple console under the TV is what we want without the hassle of a PC.

2) MS are a software company and make the vast majority of their cash on software. If you're buying MS games on PC then good for you, MS still wins. Why do you think they are going UWP?

[aconnellan]

This is pretty much the gist of it - there are plenty of people who own both a console and PC, and for them the PS4 is the best choice of console so they can access pretty much most exclusives across the board.

But there are also plenty of people who simply don't want to game on PC (whether it's because they don't care for building one, they have limited budget, or they just plain prefer a console experience), and for them it just comes down to personal preference between the PS4 and Xbox One

[rainslacker]

Is Sony pushing the most powerful angle? Sure, right now, it's the most powerful console on the market. But so far, I haven't seen Sony saying much about that. Maybe the occassional quote or two, and certainly nowhere near the way MS is saying how Scorpio will be the most powerful.

Sony, by all accounts, is already showing(not saying) that they have the games to keep one fulfilled. They don't have to change what they're doing at all.

@Chris

I'd imagine most gamers don't really care who wins a sale. I think they care that their needs for gaming are being fulfilled. The who won argument is just for forum boasting.

[Vasto]

Few more months people!

[sadsatan]

native 4k at 30fps (hopefully locked) and alpha effects reduced, possibly inferior shadows too. there will be compromise!

[TheCommentator]

You'll eat those words come June 11th. MS has contradicted the notion of compromise already.

[optimus]

4k won't be a factor until everyone owns a 4k TV. until then, it will be the games and features that will sell the Scorpio... personally, my current TV runs just fine and I don't see myself getting a 4k TV anytime soon. even if they come down to $200

[LexHazard79]

4K/HDR is the new frontier....everyone wants it but, its takes time to adapt.

[mkis007]

The problem is content providers. There isn't a reason for them to start shooting everything in 4k. DirecTV is still the only cable/sat company offering 4k and they still only have 3 channels. Heck no one except DTV offers 1080p.

[rainslacker]

There isn't enough bandwidth for most other broadcasters to actually offer up 4K across the board.

Frustratingly enough, a new standard exists to allow more 4K content to be delivered upon existing frequencies through new compression methods. However, current 4KTV's don't actually support it, so it means any 4K TV brought now, may be obsolete in the future.

That's still in the early stages though, but the FCC made a ruling to make it a thing recently.

[Gamist2dot0]

Well, they used 4K player as the strength of the S so it'll be pretty obvious they'll advertise "With the most 4K games" and "60fps." I'm pretty sure we'll see a bunch of 2160p>1800p from the fanboy wars. :/

[Inzo]

You'd think it would be games.

[Aenea]

Ouch, so this analyst is predicting MS will do false advertising? *shakes head*

[XXanderXX]

What I want is a Street date and I want it now

[gluv65]

Here's the problem, we have already seen 4K graphics, and XB1 Scorpio doesn't change that paradigm. Horizon Zero Dawn has shown that 2160p(CB) is a very viable option with impeccable image quality. MS will have to show that their 4K box is worth passing on Sony's pseudo 4K box, and by the time it comes out again Horizon, Detroit, and many more will be graphical power houses on a cheaper system running on 4K TVs.

[Bathyj]

It will be a long long time before MS make a game graphically more impressive than Horizon, 4k or not.

Lets say they get Sea of Thieves running at 4k native and harp on about it. So? It still looks like Sea of Thieves. Its not graphically impressive at all. Beautiful from an art direction perhaps, but not technically.

And people need to get over this Native v Checkerboard thing anyway. The same people claiming they can see the difference between CB and Native are the same people who claim they couldnt see the difference between 900p or even 720p UPSCALED.

Cherkerboarding is not the same as Upscaling. Your TV upscales. Upscaling is just stretching the picture to fit the screen. CB is much more than that. Youre starting with a resolution way above 1080p anyway, anywhere from the 1440p to the 1980p mark. I dont know the exact numbers. But the textures are all high rez as well. Its not simply upscaling, people should read up on that before they spread nonsense.

[Raiden]

It took them 4yesrs to create HORIZON, they are already make the sequel halfway truth making the first one, it takes time to make games, the bigger the studio the faster games are made. HORIZON is pushing the limit of the both the PS4 and the PRO, but then again I could be wrong. Lol

[Bigpappy]

Not a bad story. you just forgot to start with 'once upon a time'.

[KingKionic]

LOL i come back and you guys talking about lack of games ,horizon, false advertisng like WUT!?!?

Guys just relax...Lord phil hes got this.

He will hit a homerun.

[TechnoGoat]

So we'll get Gears, Forza, and Halo in 4k? BOooooooooooooooooooooring!

[LexHazard79]

I can't wait for some Gears 4, Forza 6, Forza Horizon 3, Killer Instincts and Halo 5 in 4K on console. Hopefully day one patches, as I own all of them digital.

[andrewsquall]

Lol Killer Instinct, Halo 5 and Gears 4 at native 1080p would be great, why can't you admit that now or in 2013, 2015 and 2016 when those games launched??? No point in mentioning forza since its just a driving/sports game.

Funny how those games were all about the "gameplayz" too and now 4K is actually what makes them appealing to you. They must be god awful right now at their current dynamic piece of crap resolution then right?

[King_Lothric]

PS4 Pro is already making native 4K gaming a year before and you are telling me that's going to be Scorpio key focus?

Microsoft s key marketing tool should be making exclusive games and new experiences for its console. Without exclusive content, they are never going to be a threat to Sony.

[Bathyj]

As always Microsofts marketing wont be based on games that actually see the light of day, but a combination of a collection of airborne solid and liquid particulates and gases emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass, and a surface, typically of glass coated with a metal amalgam, which reflects a clear image.

[mkis007]

That would be a waste...it is hard enough to get 4k across to normal people, how are you going to differentiate between checkerboard vs native? The emphasis is in the wrong area.

[Hendog1981]

My 65inch LG 4k is looking forward to more native 4k content.

[SH1ELD]

Jun 11th is my birthday. Can't wait for Project Scorpio's reveal.

[Razzer]

"Native 4k" is just noise until people actually know the price.

[Fritzwochel]

4k is fine and all, but Sony's got all the exclusives. Forza I can play on my PC.