GamesIndustry.biz writes: "A partnership between Nexon and Coca-Cola for the Korean market, in which the online publisher's title KartRider was promoted with cans of Coke, saw around a third of the Korean population, about 16 million people, sign up to play the casual racing title - while at the same time Coke sales also rocketed in the product's most successful Korean marketing campaign ever.
Those results, revealed by Nexon CEO Joonmo Kwon in his keynote session at this year's Games Convention Asia, demonstrated not just the extent to which the Korean population is open to playing online games, but also how finding the right products can yield amazing results.
"It's for a mass audience, very easy, and not so addictive," he explained of the game, also linking the fact that the large female population that was drawn to the game had a knock-on effect in bringing a huge male audience into the title as well."
Marie Dealessandri speaks to Borislav Slavov and Gustavo Santaolalla about “the new golden age of games music”.
While on stage with Dina Bass at The Bloomberg Technology Summit the President of Xbox, Sarah Bond, was asked about the Xbox studio closures of Arkane Austin, Tango Gameworks, Alpha Dog, and Roundhouse Studios
Of course she did. She's part of the problem and will just tow the company line.
I always wondered why xbox had multiple leaders with similar titles like Phil Spencer, Matt Booty, and Sarah Bond, like, how many heads do you actually need?
Seems to me it would be more cost efficient to cut 2 of them instead of all those studios.
While many gaming layoffs are cruel, Tango Gameworks being culled after Hi-Fi Rush doesn't even make sense.
Good read. I think the point is important. Cuz the message it sends is, make a bad game? Well shut you down. Make a good game? We still might shut you down. How the fuck are you supposed to feel any sense of job security under those conditions. The level of core incompetence at play in the upper levels of this industry is staggering. This is common sense shit. You can’t chase trends on a 2 year cycle when games take fucking 6-8 years to make. Just let artists fucking art for gods sake. They don’t understand the basic principle that they’re all haggling for the same slice of fucking pie and the market will not bear it. Find a different fucking pie.
Kart Rider was actually kinda fun. Played the beta awhile ago.