The UFC Is Missing the Point in Trying to Book Nick Diaz

People love Nick Diaz. Sure, there might be a few detractors here and there, but that is largely a measurable objective fact.

If you don't think so, consider that he's an athlete who has not been successful in his chosen field since 2011 and has not competed in that field since 2015, yet he remains one of its most hotly discussed properties regardless.