Will Wright is the rock star of the video game industry.
His games are almost always hits and have generated billions of dollars in sales for Electronic Arts, his employer. SimCity, the early game that let you build cities, was big enough with tens of millions sold. It spawned Sims, which has sold more than 100 million units since its launch in 2000. Wright has been at work on his new game, Spore, for seven years. The game takes players on a journey from life as a single-cell creature to mastery of the entire galaxy – all with creatures and civilizations created by the player. On Monday, stores in North America will begin selling Spore. Already, thanks to the advance launch of the Spore Creature Creator in June, there are more than 4 million creatures on the Sporepedia. While Spore is a single-player game, your own creature will compete against creatures created by others who have entered them into the Sporepedia. Wright is doing something like 80 press interviews a week. VentureBeat were happy to get in line and ask him how he does serial blockbusters.