"It’s in The Game" Literally

Electronic Arts announced today the upcoming debut of EA Sports Virtual Playbook on ESPN’s award-winning NFL programs. Integrated into ESPN’s Sunday NFL Countdown, Monday Night Countdown and NFL Live shows, EA Sports Virtual Playbook is a new television technology, developed jointly by EA and ESPN, that puts real life hosts and analysts together with virtual players from EA Sports video games to provide insight, education and analysis to viewers about key plays and techniques.