In what's seen as the first step towards a worldwide price cut, Microsoft has slashed the prices of the Xbox 360 gaming console on the Japanese market by margins that go up to 30%. Now the Xbox 360 Arcade is cheaper than the Nintendo Wii. And many analysts, like Colin Sebastian from Lazard Capital Markets and the ubiquitous Michael Patcher from Wedbush Morgan, are saying that prices are set to fall in the rest of the world just before Christmas in a move designed to spice up the appeal of the Microsoft console over its competitors.
Cutting prices might lure some late adopters to the Microsoft-made device and the PlayStation 3 and even the Wii might get extra sales if they drop the price tag by let's say 50 dollars. But console sales have never ever been and will never be just about prices.