Think of how much content you've seen recently about the movie Suicide Squad. Commercials on TV, 360 pictures on Facebook, individual character bio's all over the internet. How many videos have you seen surrounding No Man's Sky? Do you remember the Axe body spray and Slim Jim commercials for Battlefield 4?
This week on Watch. Chat. Play!, we're talking about Hype. How it is used, how it effects gaming, and what in our own lives we have experienced as it pertains to hype.